Job Overview
We are seeking a dynamic and results-driven Digital Marketing & Lead Generation Specialist to join our team. In this role, you will execute SFG's consumer marketing strategy by developing and managing campaigns that generate qualified Medicare leads, nurture prospects, and support business growth. This role is responsible for digital advertising, email and SMS marketing, social media, content development, seminar promotion, campaign analytics, and marketing automation while ensuring compliance with Medicare marketing requirements.
This position is a hands-on individual contributor responsible for executing campaigns, monitoring performance, and continuously improving marketing results.
What You'll Do
Lead Generation Management & Advertising
- Execute annual, quarterly, and monthly marketing campaigns aligned with business objectives.
- Maintain the marketing calendar, coordinating campaigns, events, content, and enrollment initiatives.
- Manage campaign timelines, creative assets, approvals, and launches.
- A/B test and monitor campaign performance and recommend tactical improvements.
- Manage paid advertising across Google, Meta, YouTube, LinkedIn, and other approved platforms.
- Configure audience targeting, budgets, tracking, and campaign optimization.
- Build a robust lead pipeline via testing, monitoring, and expanding on content.
- Enhance lead nurturing, re-engagement, and follow-up through various means
- Monitor advertising performance, ROI, and cost-per-lead metrics.
- Coordinate with external advertising vendors as needed.
Content & Social Media
- Create and manage consumer-facing marketing content including blogs, email campaigns, social media, educational materials, videos, and seminar assets.
- Maintain the content calendar and ensure messaging aligns with SFG branding.
- Manage organic and paid social media campaigns while monitoring engagement and online reputation.
Email Marketing & Automation
- Build and maintain email, SMS, and automated marketing journeys.
- Segment audiences and develop campaigns based on lifecycle stage and marketing objectives.
- Test campaigns for quality, compliance, and deliverability.
- Maintain accurate marketing lists and subscription preferences.
Marketing Technology, Analytics, & Compliance
- Maintain marketing campaigns, attribution, and reporting within Salesforce.
- Monitor marketing automations and campaign tracking.
- Prepare weekly, monthly, and quarterly performance reports.
- Analyze campaign metrics and recommend continuous improvements.
- Identify and coordinate resolution of marketing technology or data issues.
- Ensure all marketing materials follow CMS and company compliance requirements. Submit materials for required approvals before publication.
- Maintain accurate records of approvals, disclosures, and campaign documentation.
What We're Looking For
Required
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
- Three or more years of digital marketing experience.
- Experience executing lead generation and digital advertising campaigns.
- Working knowledge of email marketing, social media, PPC, SEO, and marketing analytics.
- Experience using Salesforce or a comparable CRM platform.
- Strong organizational, project management, communication, and analytical skills.
- Ability to manage multiple campaigns while meeting deadlines.
Preferred
- Experience marketing Medicare, health insurance, financial services, or another regulated industry.
- Knowledge of CMS Medicare marketing guidelines.
- Experience with marketing automation platforms (Salesforce Marketing Cloud, Account Engagement, HubSpot, etc.).Proven experience in digital marketing with a strong understanding of SEO, SEM, paid advertising campaign management, social media marketing, and performance marketing.
- Hands-on experience with content creation—copywriting, graphic design using Adobe Photoshop or Adobe Creative Suite—and content management systems like WordPress.
- Basic HTML/CSS knowledge.
- Strong analytical skills with the ability to interpret data from web analytics reports to optimize campaigns effectively.
- Graphic design, video editing, or Google/Meta advertising certifications.
What We Offer
- Competitive base salary plus bonus
- Comprehensive benefits package (medical, dental, vision, 401k with match, student loan paydown assistance program, and more)
- Generous PTO and paid company holidays, including our annual end-of-year office closure
- Professional development support, including LinkedIn Learning
Join us as a Digital Marketing & Lead Generation Specialist if you’re passionate about leveraging cutting-edge digital strategies to drive business success! Your creativity combined with technical expertise will help shape innovative campaigns that captivate audiences and generate measurable results.
This position requires interaction with people and technology while either standing or sitting. To best serve our customers and business partners, all employees must be able to communicate with or without reasonable accommodation. While performing the duties of this job, the team member must be able to sit for extended periods and enter information by keyboard at a reasonable rate of speed. This role requires acute hearing ability, seeing and reading information on a computer screen and printed documents, speaking, understanding, and writing English fluently, and performing repetitive hand motions. Duties, responsibilities, and activities may change at any time with or without notice.
Pay: $55,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Retirement plan
- Tuition reimbursement
Work Location: In person
