Overview:
VILPE USA is seeking a Head of Roofing Solutions, a commercially driven, entrepreneurial business developer with strong relationships and proven success in the roofing or building materials industry. This strategic role is responsible for driving market penetration and sales of VILPE’s innovative ventilation and IoT-enabled roofing technologies within the U.S. market.
About VILPE USA
Innovating the Future of Roofing and Building Technology
VILPE is a family-owned Finnish technology company that has built a strong reputation across Europe as an innovation leader in the roofing and ventilation industry. With decades of experience, VILPE designs and manufactures high-performance air flow, ventilation, and IoT-enabled smart roof solutions that set new standards for energy efficiency, sustainability, and performance.
Now, VILPE is launching its U.S. operations — with an ambitious goal to grow to $30 million in revenue by 2030. This exciting expansion will bring VILPE’s proven European technology and digital solutions to the American roofing, building, and data center industries.
At VILPE, we combine Finnish engineering excellence with a forward-thinking business culture. We value clarity, integrity, and results. Our team members thrive on independence, accountability, and innovation — and we empower them to build and shape success.
Why Join VILPE USA?
- Join a fast-scaling international company at the ground floor of its U.S. growth journey.
- Be part of a high-trust, entrepreneurial culture that values initiative and ownership.
- Work directly with cutting-edge smart building technologies that are redefining an entire industry.
- Collaborate with an experienced global leadership team, led by CEO Ville Hellstrom, who is relocating from Finland to lead the U.S. operations.
- Contribute to a bold and clear mission: build a $30M U.S. business by 2030.
- The VILPE USA will enjoy a lot of local decision autonomy in leading the US market expansion.
Role - Head of Roofing Solutions (Sales Leader – Roofing Industry Vertical)
Key Responsibilities:
- Build and execute a go-to-market and sales plan for the roofing industry vertical.
- Identify, develop, and manage strategic accounts including distributors, roofing companies, contractors, and OEMs.
- Represent VILPE as a trusted technology and solutions partner, not just a product vendor.
- Gather customer insights and translate market feedback into actionable strategies.
- Collaborate closely with marketing, technical, and support teams to ensure success in customer adoption and retention.
Ideal Candidate Profile:
- 8+ years of experience in B2B sales or business development in the roofing, building materials, or construction technology sectors.
- Bachelor’s degree in engineering or equivalent, MBA is a plus
- Experience working in an international and in a multi-cultural environment is a plus
- Proven track record of growing sales and building customer networks from the ground up.
- Entrepreneurial mindset – thrives in a start-up environment with autonomy and accountability.
- Strong understanding of building systems, materials distribution channels, and specification selling.
- Candidates are tech-driven and are embracing the use of technology and AI
- Excellent communication, relationship-building, and negotiation skills.
- High energy and charismatic personality
- Individual players ability and team players attitude / good leadership skills
- Exposure to Industry Associations, Regulatory Bodies and Industry Norming is a plus
- Willingness to travel, domestic and international mobility
Compensation and benefits:
- Competitive and attractive compensation package
- Fixed salary and variable compensation based on targets & achievement
- Attractive benefits (medical/dental/vision, 401k, PTO, …)
- Additional nontraditional health / wellness / mental health
- Great company & work environment – continuous learning and education
- Growth opportunities and international business environment
- Employee and customer centric culture.
Training and on-boarding:
A comprehensive training and specific on-boarding program will be available.
