TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
At
WTOL-11, a
TEGNA-owned [CBS] affiliate in
Toledo, OH, our top priority is providing our clients with the best marketing and advertising strategy for their business and the best customer service in the market. The
Account Manager supports Account Executives' sales efforts by taking ownership of fulfillment in such a way that the AE can spend more time, face to face with clients, creating opportunities and closing revenue. The
Account Manager manages the day-to-day responsibilities of accounts to ensure proper implementation of their solutions. The
Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital, aiming at retaining clients and growing business. This job reports to Sales Manager.
Responsibilities:
- Provide support to assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review.
- Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on television and digital in addition to implementation of special projects and promotions.
- Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
- Attend sales meetings and sales trainings to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
- Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
- Assist designated Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection, and overall customer service.
- Regular tracking of clients' audience delivery using ratings, impressions, clients' KPIs, and campaign fulfillment.
- Coordinate with team to set up new customer accounts, contracts, order entry, and revisions.
Requirements:
- 1 to 3 years of account management in a professional, fast-paced media sales environment.
- Track record of successfully retaining and growing clients.
- Knowledge of marketing solutions, including broadcasting and digital advertising, is preferred.
- Knowledge of Google Analytics and advertising solutions is highly desirable.
- Prior experience using CRM systems and MS Office suite.
- Able to make decisions and solve problems independently to support customer needs.
- Self-motivation and willingness to work as a team player are essential attributes.
- Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
- Creative with ability to work effectively as part of a team and independently.
- Detail-oriented with ability to handle and prioritize multiple tasks to meet deadlines.
- Position requires strong written and verbal communication skills, as well as strong organization and time management skills.
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
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Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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