JOB SUMMARY
The Marketing Director is an enthusiastic professional who is a highly motivated self-starter with a strong work ethic responsible for the strategic development, implementation, and oversight of Lone Star National Bank’s marketing initiatives, brand management, and community engagement efforts. This role leads all aspects of marketing operations, including advertising, digital marketing, public relations, and event planning, ensuring alignment with organizational goals, growth strategies, and regulatory requirements.
ESSENTIAL DUTIES
The duties listed below may not include all responsibilities that the person in this role may be asked to perform. Incumbent may be required to perform other related duties, as assigned, including cross training across other departments, as necessary.
Marketing Strategy & Execution
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Develop, implement, and manage comprehensive marketing strategies and campaigns for all the bank’s lines of business, i.e., loans, deposits, wealth, insurance, treasury management, merchant services, etc., including short- and long-term plans to support growth and revenue objectives
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Plan, oversee and evaluate marketing campaigns across print, digital, social media, email, and direct mail channels
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Maintain and strengthen brand standards and ensure consistency across all communications
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Conduct market research and competitive analysis to identify opportunities and trends
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Manage and administer the marketing budget to maximize ROI
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Prepare and present marketing performance reports and analytics to executive leadership
Digital Marketing & Communications
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Manage and oversee website content, online presence, and digital advertising strategies
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Manage social media platforms and email marketing campaigns
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Ensure messaging is accurate, compliant, and aligned with brand voice
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Coordinate internal communications and marketing support for all business lines
Vendor & Agency Management
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Manage new and existing vendor relationships, contracts, and service agreements
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Serve as liaison with advertising agencies, designers, and media partners
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Negotiate terms and ensure deliverables meet quality and compliance standards
Event Planning & Community Engagement
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Plan, coordinate, and execute bank-sponsored events, including:
- Grand openings
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Client appreciation events
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Financial education seminars
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Community outreach initiatives
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Oversee all event logistics (venue, vendors, scheduling, staffing, materials)
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Act as primary onsite coordinator for key events
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Develop partnerships with community organizations, chambers, and nonprofits
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Track and report event outcomes and community engagement metrics
Leadership & Staff Management
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Manage, coach, and evaluate marketing department direct reports
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Provide direction, training, and performance feedback
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Support cross-functional collaboration with other departments
Compliance, Risk & Regulatory Responsibilities
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Ensure all marketing materials, promotional items and activities comply with:
- FDIC and applicable federal/state regulations
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BSA/AML/OFAC/USA Patriot Act/CIP requirements
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Maintain knowledge of banking compliance requirements related to marketing and advertising
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Ensure adherence to internal audit controls, policies, and risk management procedures
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Monitor and report suspicious or unusual activity in accordance with Bank policies
Training & Organizational Participation
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Participate in required training, including compliance and regulatory programs
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Support employee engagement and Bank-wide initiatives
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Promote and participate in community involvement activities aligned with the Bank’s mission
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Participates in job specific training and other various Bank training programs, as necessary
- Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel
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Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel
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Maintains current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot Act/CIP/AML, and ensures adherence by the respective department personnel
QUALIFICATIONS
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
- A self-starting team player who possesses a bachelor’s degree in marketing, Business Administration, Communications, or related discipline (master’s degree in marketing is preferred)
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7-10 years of Marketing experience, preferably in financial services or a large financial institution with multiple locations and different markets
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Strong knowledge of marketing strategy, branding, and digital marketing
- Experience managing multiple projects and campaigns simultaneously
- Excellent communication, organizational, and professional leadership skills
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Familiarity with banking regulatory requirements related to marketing preferred
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PC literacy and knowledge of spreadsheet and word processing software
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Demonstrated customer and human relation skills in previous positions
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Flexibility, professionalism, ability to work in a fast-paced environment and perform a variety of tasks with numerous interruptions
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Ability to work after hours and weekends as necessary
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Attention to detail and a high degree of mental concentration as well as the ability to multi-task
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Excellent organizational, interpersonal, and communications skills
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Bilingual in English and Spanish is desired
ORGANIZATION
- This position reports to the Bank President
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This position oversees the Graphic Designer, Videographer, Social Media Coordinator, Community Outreach Coordinator, Marketing Department Assistant, and Mascots
TRAINING REQUIREMENTS
All employees are required to attend scheduled mandatory trainings and complete online regulatory compliance training courses applicable to their specific job function. In all situations, employees must ensure that their actions fully comply with all federal banking laws and regulations, including internal bank policies and procedures. Failure to adhere to these requirements will be grounds for disciplinary action, including probation and possible termination.
COMMUNITY INVOLVEMENT
Lone Star National Bank’s Mission Statement includes a commitment to helping our communities grow by serving them with pride and integrity. All employees are encouraged to volunteer for bank sponsored activities, civic, charitable and community events and to be active in the communities we serve.
ATTENDANCE
Punctuality and regular attendance should be regarded as essential functions of any position at Lone Star National Bank.
Among other things, "good attendance habits" mean the following:
- Be at your work station ready for work by the start of each workday
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Remain at your work station, unless the needs of the job require being elsewhere, except during authorized breaks (including restroom breaks)
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Take only the time normally allowed for breaks
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Call in and notify your supervisor or another member of management if you are going to be either absent or tardy
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Office environment with periodic travel to branches and community events
- Alternate work arrangements such as telecommuting or working from home are not permitted by Lone Star National Bank
LSNB is an Equal Opportunity/Affirmative Action Employer and does not discriminate in the recruitment, hiring, and conditions of employment on the basis of race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, marital status, disability, age, veteran status, or any other status as protected by applicable laws.
Management reserves the right to change this position description at any time according to business needs.
