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Inbound Content Marketer

Inbound 281
Troy, MI

Apply Now

Job Details

Freelance

Qualifications

LinkedIn
HubSpot Marketing Hub
Multivariate testing
Content marketing SEO projects
Pay-per-click (PPC) advertising
Marketing analytics
HubSpot
Paid search marketing
Marketing controlled experiments research
Conversion rate optimization (CRO)
Search engine marketing (SEM) strategy development
Paid search advertising campaigns

Full Job Description

INBOUND CONTENT MARKETER TALENT NETWORK

We do not have an active opening for this role today. However, we welcome resumes from content marketers whose experience may align with future positions or freelance opportunities at Inbound 281.

Inbound Content Marketer

Job description:

The ideal inbound marketing specialist will be a high-energy, creative and hard-working team member to support our social media, email marketing, online advertising, and conversion optimization efforts, in order to grow both our overall database and company revenues.

We're a small, fast-paced team that aligns with someone with that mindset - someone who learns quickly, is detail-oriented, organized, self-driven, passionate, and most importantly, gets things done (well). We help customers achieve better performance and profitability by partnering with HR and Talent Acquisition Teams to create tailored solutions that dramatically improve the quality of hire. The unique blend of high-touch consultation, advanced technology, measurement accuracy, and employment lifecycle analytics enables us to build innovative, award-winning pre and post-hire assessments that deliver an average $20:1 return on investment.

Responsibilities And Duties:

Ongoing competitor analysis to ensure proper keywords are targeted on-site and in marketing and other campaigns
Reviewing and analyzing company website that can be improved and optimized
Preparing detailed strategy reports and presenting recommendations for updates, changes, and improvements
Identifying powerful keywords to drive the most valuable traffic and implementing approved strategies
Advising on, creating, and monitoring PPC campaigns
Partnering with company writers and designers to design and launch effective SEO content for blogs, websites, and social media accounts
Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines

Required Knowledge, Skills, and Abilities:

Proven expertise in content marketing, content growth, and SEO
Proven expertise in search engine optimization practices and white hat SEO
Outstanding ability to think creatively, strategically, and proactively identify and resolve problems
Excellent verbal and written communication skills • Ability to work within a team and independently • 3+ years' experience in Google Analytics
3+ years with website optimization tools
2+ years with Hubspot Marketing Hub and CRM
2+ years in Google Ads and LinkedIn Ad campaigns
Proven SEM experience managing PPC campaigns in Google and LinkedIn
2+ years of experience with bid management tools
3+ years with A/B and multivariate experiments
Must be able to work remotely from the USA

Education, Experience:

Bachelor's Degree or relevant work experience

Please note: This is not an active opening. Resumes submitted through this page will be kept on file for future consideration. Candidates may be contacted if a role becomes available that aligns with their background.

Sound like a good fit for you?

Submit Your Resume for Future Consideration

We are accepting resumes from qualified candidates for future opportunities. Due to the volume of applications, we may not be able to respond to every submission.

JOIN OUR TALENT NETWORK

WE APPRECIATE YOUR INTEREST

We are grateful you are taking the time to share your background with us. We are always glad to connect with talented professionals.

Apply Now

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freelance writer jobs in michigan

Inbound Content Marketer

Writer and Editor

Senior Creative, Brand Narrative Copywriter

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I want to receive the latest job alert for freelance writer in michigan

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INBOUND CONTENT MARKETER TALENT NETWORK

Inbound Content Marketer

Job description:

Responsibilities And Duties:

Required Knowledge, Skills, and Abilities:

Education, Experience:

Sound like a good fit for you?

Submit Your Resume for Future Consideration

WE APPRECIATE YOUR INTEREST

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