Job Description
Work Arrangement:
This role is categorized as hybrid. This means the successful candidate is expected to report to the Warren, MI Technical Center three times per week, at minimum.
The Role:
Global Customer Research (GCR) is seeking a talented, hard-working Senior Analyst / Assistant Manager focused on product feature research. This role will concentrate on understanding customer needs, behaviors, and expectations related to software-based and other vehicle features, and translating those learnings into actionable recommendations for internal partners. You will gather, analyze, and synthesize voice-of-the-customer data to inform and impact internal client decisions, playing an essential role in keeping the customer at the center of everything we do at GM. We are looking for an individual who is driven to understand the “Why’s” and identify “Implications” of the data.
What You'll Do:
Provide internal teams with consumer and market insights related to product and software-based feature experiences – including Product Management, Brand Teams, Vehicle Program Teams, Marketing, Planning, Program Management, Engineering, and Design.
Lead and support feature-focused research projects from scoping through insight delivery, ensuring tight alignment to business questions.
Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
Assist the research manager in framing the specific learning objectives of the internal client for primary research, with a focus on feature-related questions.
Work alongside the research manager to apply appropriate research methodologies (primarily quantitative, with qualitative as needed) that will best fulfill the research goal.
Develop quantitative questionnaires and, when applicable, qualitative discussion guides and usability protocols for feature-focused studies.
Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
Identify key insights from data analysis, clearly articulating implications for product and feature decisions.
Conduct special analyses utilizing current data, secondary data sources, or industry trends to further enhance the research findings.
Build the required purchasing documents and monitor supplier invoices.
Duties may include management of large-scale tracking or feature-focused research programs, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
Your Skills & Abilities (Required Qualifications):
5+ years of market research or related work experience
Bachelor’s Degree
Demonstrated quantitative research experience (for example, survey design, sampling, experimental design, statistical analysis, or similar)
Experience working with or researching software-based product features (for example, in-vehicle software, advanced driver assistance systems, connected services, apps, infotainment, or other digital feature sets)
Willingness to ask questions, take initiative, and be resourceful
Confidence to help guide internal clients through research planning, execution, and insight phases.
Demonstrated ability to work well in a collaborative team environment
Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design, and suppliers)
Outstanding organizational/project management skills with attention to detail
Ability to work on multiple projects simultaneously, managing deliverables and deadlines
Strong written and oral communication skills; ability to present confidently to senior leadership
Proficient in the use of Word, PowerPoint, and Excel
Understanding of the principles of AI and use cases in Market Research
What Will Give You a Competitive Edge (Preferred Qualifications):
MBA or marketing research–related certifications
Experience using M-Tab
Experience using the Qualtrics platform (programming, JavaScript, Stats iQ, XM Directory) as well as other DIY survey/sampling tools
Familiarity with statistical concepts and applications
Familiarity with both quantitative and qualitative market research methodologies including Conjoint and MaxDiff
Experience with UX research methods (for example, journey mapping, concept testing, prototype evaluation)
Experience with qualitative research, usability research, and/or serving as a moderator in individual or group sessions
Knowledge of GVDP (Global Vehicle Development Process) and how customer research informs key program milestones and feature decisions


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.


About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
