Marketing Manager POSITION SUMMARY
We are seeking an experienced, strategic, and collaborative Marketing Manager to lead the vision, direction, and overall performance of the centralized marketing department supporting Savy & Sons, Aligned Elevator, Jean's Waterproofing (JWI), and ECRR.
The Marketing Manager serves as the strategic leader of the department, ensuring all marketing initiatives align with organizational goals, brand standards, and long-term business objectives. This position provides guidance, prioritization, and oversight while empowering the Digital & Media Marketing Specialist and Marketing Operations Specialist to own their respective areas of responsibility.
Rather than executing every marketing initiative directly, the Marketing Manager establishes departmental priorities, oversees marketing investments, evaluates performance, manages strategic vendor relationships, and ensures marketing resources are being utilized effectively. This role serves as the primary marketing resource for executive leadership, balancing business priorities with marketing strategy to drive measurable growth across all four companies.
This position is ideal for a strategic thinker who enjoys developing people, building scalable systems, making data-driven decisions, and creating alignment between marketing efforts and business goals.
OBJECTIVES
- Develop and execute a unified marketing strategy that supports the growth of all four companies.
- Provide leadership, guidance, and accountability for the Digital & Media Marketing Specialist and Marketing Operations Specialist.
- Ensure marketing initiatives remain aligned with company objectives, budgets, and brand standards.
- Manage strategic marketing partnerships, vendors, website initiatives, and paid advertising efforts.
- Establish clear priorities, timelines, and project oversight that enable the department to operate efficiently.
- Monitor marketing performance through key performance indicators and continuously identify opportunities for improvement.
WHAT SUCCESS LOOKS LIKE
Success in this role means:
- Marketing initiatives consistently support organizational priorities and contribute to measurable business growth.
- The marketing department operates with clear direction, accountability, and collaboration across all three marketing roles.
- Projects are prioritized appropriately, remain on schedule, and resources are allocated effectively.
- Marketing budgets are managed responsibly while maximizing return on investment.
- Strategic vendor relationships are productive, responsive, and aligned with departmental objectives.
- Marketing performance is measured consistently, reported effectively, and used to drive continuous improvement.
- Executive leadership has confidence that the marketing department is organized, proactive, and operating with long-term strategy rather than reacting to day-to-day requests.
AREAS OF OWNERSHIPMarketing Strategy & Department Leadership
- Establish the strategic direction of the marketing department and ensure all initiatives align with organizational goals.
- Provide leadership, coaching, and guidance to the Digital & Media Marketing Specialist and Marketing Operations Specialist.
- Develop annual, quarterly, and campaign-specific marketing priorities.
- Promote collaboration, accountability, and continuous improvement across the department.
- Serve as the primary marketing advisor to executive leadership.
Brand Management & Business Alignment
- Maintain consistent brand positioning and messaging across Savy & Sons, Aligned Elevator, Jean's Waterproofing (JWI), and ECRR.
- Ensure marketing efforts support business development, recruiting, customer education, and long-term brand awareness.
- Evaluate sponsorships, partnerships, and marketing opportunities that strengthen each company's market presence.
Budget Management & Performance Oversight
- Develop and manage the annual marketing budget.
- Monitor department expenditures and marketing investments.
- Establish and track marketing KPIs across all brands.
- Prepare marketing reports and performance summaries for executive leadership.
- Identify opportunities to improve marketing effectiveness and return on investment.
Strategic Vendor Management
- Own relationships with strategic marketing partners, including website providers, SEO partners, paid advertising agencies, photographers, videographers, and other external vendors.
- Evaluate vendor performance and ensure projects remain aligned with company objectives, timelines, and budgets.
- Coordinate vendor communications while involving internal marketing team members when appropriate.
Website Strategy, Maintenance & SEO
- Own the long-term strategy, structure, and performance of all company websites.
- Manage website maintenance, content implementation, SEO strategy, and website improvement initiatives.
- Coordinate website updates with external vendors while ensuring websites remain accurate, current, and aligned with business objectives.
- Collaborate with the Digital & Media Marketing Specialist to publish blogs, case studies, and other website content.
Project Management & Department Prioritization
- Establish marketing priorities, campaign timelines, and departmental workload.
- Ensure projects are appropriately delegated, tracked, and completed.
- Remove obstacles, resolve competing priorities, and maintain alignment between marketing initiatives and business objectives.
- Provide strategic oversight while empowering team members to own execution within their respective areas.
WHO THIS ROLE IS FOR
This role is a strong fit for someone who:
- Thinks strategically while remaining practical and solution-oriented.
- Enjoys building systems, developing people, and improving processes.
- Communicates confidently with executives, vendors, and cross-functional teams.
- Can balance multiple brands, priorities, and business objectives without losing focus.
- Values accountability, collaboration, and long-term continuous improvement.
- Leads with integrity, professionalism, and a commitment to helping others succeed.
We are seeking someone who will uphold and reflect our core values of Safety, Accountability, Inspiration, Discipline, Alignment, Results Orientation, and Transparency in both their daily work and interactions with the team.
EXPERIENCE & SKILLS
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 5+ years of progressive marketing experience, including strategic planning, project management, and leadership responsibilities.
- Experience managing multiple brands, campaigns, or business units simultaneously.
- Strong understanding of marketing strategy, budgeting, branding, website management, SEO, and marketing analytics.
- Experience managing external marketing agencies and vendors.
- Excellent leadership, communication, organizational, and decision-making skills.
- Experience with Google Workspace, website content management systems, HubSpot, marketing reporting tools, and project management platforms is preferred.
WORK ENVIRONMENT & PACE
This role supports marketing initiatives across four companies with varying priorities, audiences, and timelines. The Marketing Manager must be comfortable balancing strategic planning with day-to-day decision-making while guiding a collaborative team and responding to changing business needs. Success requires strong prioritization, sound judgment, proactive communication, and the ability to lead multiple concurrent initiatives without losing focus on long-term objectives.
GROWTH OPPORTUNITY
This role provides the opportunity to shape and continuously improve a centralized marketing department supporting multiple growing companies. As the organization expands, the Marketing Manager will play a key role in developing scalable marketing systems, mentoring future team members, strengthening cross-functional collaboration, and driving long-term business growth through strategic marketing leadership. At Savy & Sons, we hire for attitude and train for results—meaning we value character, work ethic, leadership, and alignment just as much as experience.
Job Type: Full-time
Pay: $90,000.00 - $115,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: In person
