Description
National Student Recruitment and Enrollment Manager
Mission: The National Student Recruitment and Enrollment Manager contributes to the annual student enrollment cycle that starts with recruitment and ends with 100% enrollment on the first day of school. As a national staff member, they will support and coach their assigned region’s Student Enrollment Coordinator (SECs), who are campus-based staff members that report to the Assistant Principal of Operations (APOs) in charge of acquiring, nurturing, and converting prospective applicants into enrolled students. They will also lead regional SEC tactical calls, APO partnerships, field management, and accountability tactics to drive SECs to meet their ambitious enrollment goals. The National Student Recruitment and Enrollment Manager reports directly to the Director of Enrollment and is part of the national team participating in all national operating mechanisms and assists other regions as determined by the national team. They are also part of all HQ enrollment initiatives and carry out other assigned HQ duties in the benefit of all regions.
Supervisory Responsibilities:
Dotted line supervision of Regional Student and Enrollment Managers and Campus Student Enrollment coordinators
Location:
This is a full-time on-site position based in Texas, with preference given to candidates who live in Austin, El Paso, Houston, Permian Basin (Midland/Odessa), Rio Grande Valley, San Antonio, and Tarrant County (Fort Worth), or who are willing to relocate.
Travel Expectations:
Must be willing to travel by plane or car to conduct weekly campus visits and support in their assigned regions or across regions. Travel average 50% of the time with peak seasons at 60%
What You’ll Do – Accountabilities
Essential Duties:
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Coach and support assigned regional Student Recruitment and Enrollment Managers & Student Enrollment Coordinators (SECs) through data-driven coaching, field visits, and tactical calls to strengthen recruitment execution, applicant nurturing, and conversion strategies.
- Lead and manage national recruitment and enrollment initiatives, ensuring alignment between national strategy and regional execution to drive applicant acquisition, re-registration, and registration completion.
- Partner with APOs, RDO's and regional enrollment teams to ensure consistent implementation of IDEA’s enrollment systems, compliance standards, and family engagement strategies across all campuses.
- Analyze regional and national enrollment data to identify trends, opportunities, and risks, and implement targeted interventions that improve applicant-to-enrollment conversion rates and overall recruitment effectiveness.
- Codify and share best practices across regions by developing tools, systems, and resources that strengthen campus-level execution and ensure consistency in enrollment practices.
- Design and deliver professional development and training sessions for regional and campus staff, focusing on recruitment tactics, customer service, applicant nurturing, and audit readiness.
Collaborate with the Marketing, Operations, and National Enrollment teams to plan and execute national campaigns, large-scale recruitment events, and cross-functional initiatives that enhance IDEA’s family experience and brand presence.
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Additional Duties and Responsibilities:
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Contribute national insight and recommendations to inform strategy, improve systems, and enhance tools used across all regions.
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Provide support during key enrollment milestones such as lottery, re-registration, and registration, ensuring smooth execution and high family satisfaction.
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Serve as a national liaison between HQ and regional teams to ensure clear communication, alignment, and accountability on goals and initiatives.
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Participate in national and regional enrollment events, professional development sessions, and working groups to strengthen team collaboration and operational consistency.
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Work a non-traditional school schedule aligned with a sales and recruitment model, which includes working on weekends to support Student Enrollment Coordinators who operate Tuesday through Saturday, with a corresponding day off during the week.
Other duties as assigned by the Director of Enrollment
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Knowledge and Skills – Competencies
- Make Strategic Decisions:
This team member uses data and trends to drive decisions that impact multiple teams, while anticipating risks and planning contingencies for key initiatives. They apply strategic frameworks to clarify challenges and guide coherent action, and they actively support others in strengthening their strategic thinking and decision-making capabilities.
This team member leads cross-functional coordination to align efforts with strategic goals, optimizing resource use and minimizing silos. They build accountability frameworks, monitor key performance indicators to guide adjustments, and mentor emerging leaders, while implementing scalable systems that enhance efficiency and team effectiveness.
This team member identifies development needs across multiple groups and integrates them into broader strategic plans. They create structures that support ongoing growth, engage in succession planning, and continuously refine development strategies based on outcomes and data. Through this work, they foster a culture where continuous learning is a core part of daily work and leadership.
- Build a Culture of Trust:
This team member builds trust and drives positive engagement across multiple groups, as reflected in strong feedback and survey results. They proactively address concerns, model transparency and authenticity, and foster collaboration through open, honest communication and shared ownership.
- Communicate Deliberately:
This team member communicates a clear and compelling vision that aligns team efforts with organizational goals. They proactively identify and address communication gaps across workstreams, implementing solutions to enhance coordination, while anticipating and resolving stakeholder concerns before they surface.
Additional Skills:
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Experience with sales, organizing, and in-field recruitment
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Data Analysis – Excel proficiency
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Power Point proficiency
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Managing and Coaching Others through Influence
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Holding Others Accountable to Organizational Results
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Strong Conversational Skills
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Strong Written Communication
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Ability to Engage and Navigate Relationships across Multiple Stakeholders
Required experience:
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Education: Bachelor’s Degree Required
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Experience: 3-5 Years of Experience with Sales, Organizing and In-Field Recruitment, community engagement
Must be willing to travel by plane or car to conduct weekly campus visits and support in their assigned regions or across regions. Travel average 50% of the time with peak seasons at 60% Must be willing to work evenings and weekends at recruitment and enrollment events
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Preferred Education and Experience:
Bilingual (English-Spanish)
Physical Requirements:
Frequent travel by car or airplane across multiple regions in Texas and occasionally outside the state to conduct site visits, attend recruitment events, support campuses, and participate in national meetings or initiatives.
Ability to work extended hours, including evenings and weekends, as the role follows a non-traditional school schedule aligned with a sales and recruitment model to support campus-based Student Enrollment Coordinators and family engagement events.
Ability to stand, walk, and engage in outdoor activities (such as block-walking, tabling, or attending community events) for extended periods during recruitment or enrollment activities.
Ability to lift up to 25 pounds when setting up or transporting recruitment materials, event signage, or presentation equipment.
Prolonged periods of sitting and computer use to conduct planning, data analysis, virtual coaching, and communication tasks.
Fieldwork and on-site support that may involve walking between locations, assisting with event setup or teardown, and working in varying weather conditions.
Ability to travel by car or airplane for regional and cross-state meetings, trainings, and professional development opportunities, which require overnight stays.
What We Offer:
Compensation & Benefits:
Salaries for people entering this role typically fall between $68,886 and $79,908, commensurate with relevant experience and qualifications and in alignment with internal equity. This role is also eligible for performance pay based on organizational performance and goal attainment.
Additionally, we offer medical, dental, and vision plans, disability, life insurance, parenting benefits, flexible spending account options, generous vacation time, referral bonuses, professional development, and a 403(b) plan. You can find more information about our benefits at https://ideapublicschools.org/careers/benefits/.
IDEA may offer a relocation stipend to defray the cost of moving for this role, if applicable.
Application process:
Submit your application online through Jobvite. Please note that applications will be reviewed on an ongoing basis until the position is filled. Applicants are encouraged to apply as early as possible.
Learn more about IDEA
At IDEA the Staff Culture and Belonging Team uses our Core Values to promote human connection and a culture of integrity, respect, and belonging for all Team and Family members. Learn more about our Commitment to Core Values here: https://ideapublicschools.org/our-story/#core-values
