PERSONAL TRAINING MANAGER
Full-Time Exempt
Reports to: General Manager
We’re seeking a Personal Training Manager to lead our fitness team and elevate the member experience—driving personal training sales, ensuring program quality, and delivering a results-focused, welcoming environment.
This role is offered by JEM Wellness Brands, a proud franchise operator of Crunch Fitness—the “No Judgment Gym” known for fun, effective workouts. Crunch serves over 3 million members across 500+ locations and ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), featuring its new Crunch 3.0 design.
JEM Wellness Brands is growing rapidly and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. Our mission is to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. We operate with core values of Resilience, Service, Transformation, and Excellence—building a movement of self-improvement through purpose-driven work and a people-first culture.
Position Overview
The Personal Training Manager (PTM) is a key leader within the club responsible for driving the success of Crunch Fitness’ Personal Training program through member engagement, revenue growth, and retention. This role focuses on new client acquisition, existing client retention, and delivering an exceptional client journey via high-quality training services.
The PTM leads a team of Personal Trainers, manages the front-end sales process, and ensures operational excellence in program delivery. Responsibilities include executing the CrunchOne Kickoff (C1KO) sales process, maintaining accountability to the Client Journey, and fostering a culture of performance and development. This position requires strong leadership skills, fitness expertise, and proven ability in sales and team management.
Personal Training Manager Responsibilities
Sales & Client Engagement
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Perform at least 50% of all CrunchOne Kickoffs (C1KOs) to drive PT sales.
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Coach and role-play with trainers to improve consultative selling and assumptive close techniques.
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Own the Client Journey, with emphasis on the first 90 days of engagement.
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Drive consistency and speed-to-schedule, targeting 24–48 hour booking windows.
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Monitor funnel KPIs and implement improvement plans.
Program Delivery & Quality
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Ensure all training programs are science-based, personalized, and results-driven.
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Oversee accurate administration of PT services, including:
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Goal tracking and progress reporting
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Measurement tracking and program design
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Teach and utilize Enhance Platform for client management and execution.
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Ensure trainers meet Crunch and JEM session delivery standards.
Team Leadership & Development
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Recruit, hire, train, and develop a high-performing team of Personal Trainers.
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Lead with JEM’s core values: Resilience, Service, Transformation, Excellence.
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Conduct ongoing coaching, 1:1 development meetings, and performance reviews.
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Maintain standards for professionalism, punctuality, friendliness, and cleanliness.
Operational & Business Management
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Build weekly schedules aligned to KPIs and business needs.
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Maintain accurate reporting for PT performance and contribution margin.
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Partner with the General Manager on PT strategy, budgeting, and department growth.
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Support overall club operations, equipment readiness, and service standards.
Group Fitness Support
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Must be HIIT certified (or able to obtain quickly).
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Capable of teaching HIIT-format classes as needed to support club operations.
Required Skills & Experience
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Personal training experience.
- Strong PT knowledge and program design expertise.
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CPR/AED certification (or ability to obtain within 30 days of hire).
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Nationally accredited personal training certification (must obtain within 90 days of hire).
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Ability to coach teams, lead groups, and uphold high member service standards.
- Proven sales ability with strong communication and rapport-building skills.
- Ability to operate all club equipment and demonstrate fitness techniques.
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Pre-Employment Screening: All offers of employment for this position are contingent upon the successful completion of a background check in accordance with company policy and applicable laws. This process helps ensure a safe and compliant workplace.
Preferred Experience
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2+ years of experience as a personal trainer.
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Prior management experience in fitness, retail or hospitality leading 3-10 employees.
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Consultative sales experience.
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Familiarity with Crunch systems: VFP, dotFit, ABC/Datatrak, Crunch U, Styku.
Physical Requirements
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This is a physically active role requiring the ability to regularly demonstrate proper fitness techniques and maintain mobility across the club floor.
- The position involves prolonged periods of standing, bending, reaching, and active movement throughout work hours, as well as lifting and/or moving up to 50 pounds.
Education Requirements
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High school diploma or GED required
- Bachelor's degree in business management, kinesiology or related field preferred
Schedule Requirement
This position is designated as a day-shift role. Employees must be available and flexible to work any day of the week, Monday through Sunday, as scheduled by the Company. Work schedules may vary based on business needs.
Compensation (Salary)
Benefits
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Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance.
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Income Protection – Short-term and long-term disability insurance available for full-time employees.
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Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees.
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Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees.
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Flexible Time Off – Enjoy flexible paid time off (salary employees only).
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Paid Holidays – Company-designated holidays throughout the year for salaried employees only.
- Wellness Perks – Complimentary Crunch gym membership for all employees.
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Safety & Certification Support – Free CPR/AED re-certifications provided by the company for all employees.
Disclaimer
It is the responsibility of the candidate to obtain and maintain all required certifications at their own expense, including but not limited to Personal Training Certification, Group Fitness Certification, and CPR/AED Certification, as a condition of employment.
Conditional Employment Statement – Personal Training Roles
Employment in this position is contingent upon meeting the following certification requirements:
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If you do not currently hold a nationally accredited personal training certification and/or a degree in Kinesiology, you must obtain one nationally accredited certification within 90 days of your hire date.
Accepted Certifications (one or more required):
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ACSM – Certified Personal Trainer (CPT)
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ACE – Certified Personal Trainer (CPT)
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Cooper Institute – Personal Trainer (PT)
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IFPA – Personal Fitness Trainer (PFT)
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NASM – Certified Personal Trainer (CPT), Corrective Exercise Specialist (CES), Performance Enhancement Specialist (PES)
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NESTA – Personal Fitness Trainer (PFT)
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NFPT – Personal Fitness Trainer (PFT)
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NSCA – Certified Personal Trainer (CPT) or Certified Strength and Conditioning Specialist (CSCS)
Failure to meet this requirement within the specified timeframe may result in termination of employment.
About JEM Wellness Brands
Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well.
We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers.
At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always.
Additional Requirements & Equal Opportunity Statement
All employees at JEM Wellness Brands must be 18 years of age or older.
Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.
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Crunch Fitness Powered by JEM Wellness Brands
