Bethel University is a leader in Christ-centered higher education with approximately 4,700 students from 50 states and 32 countries enrolled in undergraduate, graduate, seminary, and adult education programs. Based in St. Paul, Minnesota, Bethel offers bachelor's and advanced degrees in nearly 100 fields. Educationally excellent classroom-based and online programs equip graduates to make exceptional contributions in life-long service to God and the world.
Bethel University’s Christ-centered mission includes a commitment to equal educational opportunity and equal employment opportunity. Bethel does not unlawfully discriminate on the basis of race, color, creed, national origin, sex, marital status, disability, status with regard to public assistance, familial status, or age in its admissions, educational programs, or employment practices.
About the role
At Bethel, recruitment is more than meeting enrollment goals. It’s about walking alongside students and families as they discern God’s calling for their lives. The Undergraduate Admissions Counselor plays a pivotal role in that journey, serving as a trusted guide, advocate, and connector from first inquiry through enrollment and beyond, helping students understand not only Bethel’s academic offerings, but the life-changing student experience and Christ-centered community that set us apart.
In this role, you’ll build genuine, one-to-one relationships with prospective students and their families—answering questions, offering encouragement, and helping them see how Bethel could be a place where they grow academically, spiritually, and personally. You’ll manage a regional territory, communicate with students through multiple channels, and gain confidence through hands-on experience in recruitment, admissions decision-making, and student support.
You’ll be supported by a collaborative, mission-driven team that values learning, mentorship, and growth. Along the way, you’ll also have opportunities to represent Bethel in communities, build professional skills, and contribute to student engagement and retention while developing a strong foundation for a future career in higher education or student-focused work.
If you’re energized by purpose-driven work, meaningful conversations, and being part of a community that cares deeply about students and their calling, we’d love to meet you.
This is an on-site position with an annual starting salary range of $45,000 - $48,000.
What you'll do
Undergraduate Student Recruitment – 85%
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Provide individualized one-to-one recruitment through relationship development and communication with students in regional territory.
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Meet individually with students and families.
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Follow up with students and families on their financial aid award letter.
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Complete administrative work and documentation of ongoing status of prospective students.
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Provide mass communication to prospective students within regional territory.
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Read and evaluate applications for admission.
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Travel within your assigned region to college fairs, schools, churches, and other events.
Community Partnerships - 10%
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Build relationships with alumni, ministry leaders, education and guidance staff, and other community leaders for the purpose of building the Bethel brand within targeted communities.
Assist with retention and engagement of current students. - 5%
Additional Responsibilities:
Bethel’s mission is to educate and equip students to lead lives of impact through transformative academics in a Christ-centered community. Bethel’s employee community plays a central role in developing our students as whole and holy persons. To carry out this mission, Bethel uses the foundation of our guiding documents, the Affirmation of Faith, Community Covenant, and Key Policies. Bethel expects all employees to actively participate in creating our Christ-centered community by agreeing with and abiding by our core beliefs in the Affirmation of Faith and supporting all other beliefs as Biblical, responsible, and thoughtful approaches while avoiding dissension and divisiveness. Employees teach and mentor students and help one another uphold our Community Covenant commitments. As a result of these expectations, all University employees act as ministers of the gospel of Jesus Christ by actively partnering with the University to carry out its mission and foster Bethel’s Christ-centered covenant community.
Other Duties: The essential functions, tasks and responsibilities of this position may change from time to time. Bethel University reserves the right to add or omit duties and responsibilities at the discretion of the University or its leadership. Additional tasks or duties required of the position will be communicated to the incumbent with specificity to ensure the employee may perform their role with complete understanding. This job description is intended to describe the general level of work being performed; it is not intended to be all-inclusive.
Qualifications
Knowledge, Skills & Abilities
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Must be organized.
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Must have effective written and verbal communication skills.
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Must be detail oriented.
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Ability to work with multiple tasks and projects.
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Ability to guide applicants through the decision-making process.
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Ability to understand the needs of prospective students.
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Ability to work independently, as well as part of a team.
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Ability to handle confidential information.
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Ability to work with students and families of all ethnic and socioeconomic backgrounds assisting them with the admissions process.
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Working knowledge of a CRM platform.
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Ability to frequently travel locally, and regionally and nationally, as needed.
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Ability to lift, push, pull, carry up to 15 lbs.
Required Education: Bachelor's degree
Required Experience: No previous experience required
Expected hours of work: Typically this role works Monday - Friday 8 am - 5 pm, with the expectation to work specific schedules and hours as identified and communicated by management. Evening and weekends may be required as job duties demand. This is a full-time position, averaging 40 - 45 hours per week, working 12 months of the year.
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as desktop and/or laptop computers, photocopiers and smartphones.
The work environment involves working for a suburban, Christian university in which all employees are expected to have a demonstrated commitment and personal relationship with Jesus Christ, a commitment to the mission and values of the University, and an agreement to abide by all University policies.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision abilities required by this job include close vision and ability to adjust focus. The job requires extended periods of sitting and traversing the Bethel Campus on a regular basis. This job requires the ability to set up presentation tables and lift/carry up to 15 lbs. Reasonable accommodations may be made to ensure people are able to perform the essential functions.
The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.
Bethel is committed to offering meaningful benefits to our employees including health insurance, retirement plans, and a generous time off package. Learn more about these offerings here.
Learn more about our commitment to diversity in hiring .
Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
The pay range for this role is:
45,000 - 48,000 USD per year(Bethel University)
