About Hearing Components, Inc. (dba Comply™ Foam):
Hearing Components’ mission is to create innovative solutions that transform how people listen and protect their hearing. We are rapidly growing and are continually launching new products that greatly enhance user experiences through the development of new market opportunities. We are driven by our core values of Excellence, Discipline, and Courage. We believe that when our culture is coupled with engaged leadership, it creates a team-centric environment that helps us realize our vision to be the world’s #1 connection to the ear while being the global standard for comfort and performance in audio and hearing protection. It will be an exciting journey for the right candidate, and we look forward to working with you!
The Product Marketing Manager owns the connection between Comply Foam's product portfolio, customer and device needs, market insight, and go-to-market execution. This role translates product strategy into annual and quarterly marketing plans, demand generation programs, positioning, launch plans, and sales enablement that increases revenue, improves product/customer fit, and strengthens brand differentiation across consumer, B2B, e-commerce, and international channels.
The Product Marketing Manager will develop and execute marketing strategies that support Comply Foam's key market segments, including Consumer Electronics, Audiology, Industrial, and Defense, while also enabling growth across key sales channels, including e-commerce, distribution, OEM partnerships, retail, and international markets. The role is responsible for developing market-specific messaging, campaigns, product launches, and sales enablement tools while ensuring a consistent Comply Foam brand and value proposition across all customer touchpoints.
This full-time, salaried management position reports to the Director of Sales & Marketing and leads the marketing communications and digital marketing asset functions.
Position Specific Duties/Responsibilities:
- · Lead + Manage = Accountability
o Lead, manage, and hold accountable the marketing communications and digital marketing asset functions to deliver agreed upon outcomes.
o Set priorities, remove roadblocks, and translate strategy into clear quarterly rocks, project plans, owners, and measures.
o Coordinate cross-functionally with Sales, E-Commerce, Engineering/R&D, Operations, Product Support, and external partners to keep marketing execution aligned.
- Marketing Plan & Tactics / AORs
o Own annual and quarterly marketing plans, areas of responsibility, priorities, budgets, and channel tactics aligned to Sales & Marketing objectives.
o Develop campaign calendars, segment/channel plans, content needs, and activation tactics that support revenue goals.
o Monitor plan performance, recommend adjustments, and communicate progress, risks, and opportunities to leadership.
- · Demand Generation Strategy
o Define demand generation strategy across digital, e-commerce, B2B, email, content, social, paid, sales enablement, and partner channels.
o Build campaigns that create qualified leads, customer engagement, traffic, conversion, and revenue growth.
o Partner with sales and e-commerce owners to align messaging, offers, landing pages, assets, and follow-up.
- · Product/Customer/Device Alignment
o Turn product, customer, market, and device compatibility insights into positioning, messaging, segmentation, and channel priorities.
o Maintain alignment among product attributes, customer use cases, device/application fit, claims, and target audiences.
o Partner with Engineering/R&D, Sales, and Product Support to clarify applications, claims, customer feedback, and commercialization requirements.
- · Differentiation & Competitive Analysis
o Maintain competitive intelligence on products, pricing, claims, channels, customer reviews, and category trends.
o Translate insights into differentiated messaging, sales tools, website/PDP content, launch materials, and positioning guidance.
o Identify risks and opportunities that inform roadmap, channel, pricing, and promotional decisions.
o Lead go-to-market launch planning, timelines, channel readiness, launch assets, messaging, and sales enablement for new products.
o Coordinate launch inputs from R&D, Operations, Sales, E-Commerce, Marketing Communications, Digital Assets, and partners.
- · Demand Generation Strategy
o Define demand generation strategy across digital, e-commerce, B2B, email, content, social, paid, sales enablement, and partner channels.
o Build campaigns that create qualified leads, customer engagement, traffic, conversion, and revenue growth.
o Partner with sales and e-commerce owners to align messaging, offers, landing pages, assets, and follow-up.
- · Product/Customer/Device Alignment
o Turn product, customer, market, and device compatibility insights into positioning, messaging, segmentation, and channel priorities.
o Maintain alignment among product attributes, customer use cases, device/application fit, claims, and target audiences.
o Partner with Engineering/R&D, Sales, and Product Support to clarify applications, claims, customer feedback, and commercialization requirements.
- Differentiation & Competitive Analysis
o Maintain competitive intelligence on products, pricing, claims, channels, customer reviews, and category trends.
o Translate insights into differentiated messaging, sales tools, website/PDP content, launch materials, and positioning guidance.
o Identify risks and opportunities that inform roadmap, channel, pricing, and promotional decisions.
o Lead go-to-market launch planning, timelines, channel readiness, launch assets, messaging, and sales enablement for new products.
o Coordinate launch inputs from R&D, Operations, Sales, E-Commerce, Marketing Communications, Digital Assets, and partners.
- · Demand Generation Strategy
o Define demand generation strategy across digital, e-commerce, B2B, email, content, social, paid, sales enablement, and partner channels.
o Build campaigns that create qualified leads, customer engagement, traffic, conversion, and revenue growth.
o Partner with sales and e-commerce owners to align messaging, offers, landing pages, assets, and follow-up.
- · Product/Customer/Device Alignment
o Turn product, customer, market, and device compatibility insights into positioning, messaging, segmentation, and channel priorities.
o Maintain alignment among product attributes, customer use cases, device/application fit, claims, and target audiences.
o Partner with Engineering/R&D, Sales, and Product Support to clarify applications, claims, customer feedback, and commercialization requirements.
- · Differentiation & Competitive Analysis
o Maintain competitive intelligence on products, pricing, claims, channels, customer reviews, and category trends.
o Translate insights into differentiated messaging, sales tools, website/PDP content, launch materials, and positioning guidance.
o Identify risks and opportunities that inform roadmap, channel, pricing, and promotional decisions.
o Lead go-to-market launch planning, timelines, channel readiness, launch assets, messaging, and sales enablement for new products.
o Coordinate launch inputs from R&D, Operations, Sales, E-Commerce, Marketing Communications, Digital Assets, and partners.
o Track launch milestones, post-launch performance, customer feedback, and optimization actions.
Results and KPI's (Everyone has a Number)
1. Marketing plan/AOR execution: percentage of planned campaigns, tactics, and deliverables completed on time and within budget each quarter.
2. Demand generation contribution: qualified leads, traffic, conversion, revenue, or pipeline contribution by channel against goal.
3. New product launch readiness: percentage of launch milestones and required assets completed by gate/date, plus post-launch performance versus target.
4. Product/customer/device alignment: priority product pages, compatibility guidance, claims, messaging, and sales tools reviewed and updated on schedule.
5. Differentiation and competitive intelligence: competitive updates completed and translated into positioning or sales enablement by agreed cadence.
6. Team execution: marketing communications and digital asset deliverables completed on time with quality standards met.
Market Strategy & Customer Insights:
- Develop marketing strategies supporting Consumer Electronics, Audiology, Industrial, Defense, and emerging hearing protection markets.
- Gather Voice of Customer (VoC) insights and translate them into product and marketing recommendations.
- Conduct ongoing market research and competitive analysis.
Sales Enablement:
- Develop sales presentations, battle cards, distributor marketing kits, and training materials.
- Support strategic customer meetings and major product launches.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5–10 years of Product Marketing or Product Management preferred.
- Experience with B2B, B2C, OEM, digital marketing, and e-commerce.
Core Competencies:
- Strategic Marketing
- Go-to-Market Strategy
- Brand Management
- Product Launches
- Market Research
- Digital Marketing
- E-commerce
- Project Management
- Marketing Analytics
- Budget Management
Pay: $80,000.00 - $110,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
Work Location: In person
