ST. LOUIS, MO 63105
37.5
Leads the marketing, recruiting, and admissions functions (enrollment management) with the goal of increasing the number and quality of enrolled students. Drives the development and expansion of the pool of prospective students through strategic initiatives that target specific populations.
Primary Duties & Responsibilities:
Enrollment Management Strategy Development, Planning and Implementation
- Develops, integrates, coordinates, and executes enrollment management, marketing, and recruitment plans across the school as well as with partner schools and external support organizations. Ensures plans align with and meet school strategies, goals and objectives.
- Develops and manages a data-driven marketing strategy that addresses desired target audiences, the broader marketing environment (local, regional, national, and global) for those audiences and competitors from regional institutions and national peer institutions.
- Develops and executes a customer service-oriented approach and data-driven process for all student programs including qualifying leads, communicating with prospective students, cultivating strong applicant relationships, and tracking recruitment performance from inquiry to enrolled student.
Manages Graduate Slate in partnership with Slate team including overseeing annual updates, internal admissions review process within the system, ongoing training, and analytics.
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Marketing and Recruiting Operations
- Manages and oversees digital presence and all in-bound and out-bound digital marketing and communication campaigns. Manages digital marketing efforts that such as website presence, landing pages, SEM/SEO, outbound email, social media, blogs, etc.
- Performs ongoing market research and trend analysis to facilitate data-informed marketing strategies.
- Develops and produces data-rich marketing and enrollment reports that incorporate measures of merit and metrics to assess and assure progress toward the strategy. Reports out regularly on status of marketing and enrollment management process execution and status.
- Develops or oversees development of marketing materials including videos, print collateral, email communications, social posts, ads, reports and presentations.
- Leads continuous recruitment strategic planning and events. Represents the school at recruitment events, which may involve local, regional, or domestic travel. Works to maximize yield at all stages of the enrollment funnel.
Ensures productive relationships with all service providers and agencies for marketing, recruitment and technology support.
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Administration and Liaison
- Supervises enrollment management personnel
- In collaboration with the leadership, develops and manages the marketing and enrollment management budgets.
- Ensures marketing and enrollment management initiatives align with the university’s marketing policies and plans. Partners with the school’s marketing and communications team on strategic efforts and secures supplemental support when required.
- Actively collaborates with peer programs at the university and with other strategic partners to create strong, mutually beneficial enrollment management and marketing relationships. Is actively engaged on Graduate Slate User Group.
Engages in national organizations (NAGAP, ASPPH, etc.) to represent the School of Public Health.
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Performs other duties as assigned.
Working Conditions:
Job Location/Working Conditions
Normal Office Environment
Physical Effort
- Typically Sitting at a desk or table
- Repetitive wrist, hand or finger movement
Ability to move to on and off-campus locations
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Equipment
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
Education:
Bachelor's degree
Certifications /Professional Licenses :
No specific certification/professional license is required for this position.
Work Experience:
Relevant Experience (5 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
Preferred Qualifications
Bachelor’s degree in higher education administration, marketing, or HR.
Five to seven years of experience in higher education.
Five to seven years of experience in enrollment management.
Five years of marketing experience.
Five to seven years of experience in managing professional staff.
Expertise in quality and process management, including lean and six sigma techniques.
Demonstrated experience in managing budgets.
Demonstrated experience working with university administrators and faculty.
Deep knowledge of higher education-related enrollment management, marketing (especially strategy development and digital marketing), and recruitment strategies and best practices.
Possesses a process-centric, data-driven, and results-focused outlook with a bias toward action.
Ability to think strategically, translate strategic intent and goals to operational plans, and assure progress at the tactical level.
Excels in a dynamic, action-oriented environment with the capacity to listen carefully, think logically and creatively, learn quickly, and work effectively.
In light of strategic intent and goals, ability to distinguish between the critical, the urgent, the routine and then prioritize, self-initiate, and self-manage.
Demonstrated excellence and expertise in project management, to include a track record of successfully planning, coordinating, and managing multiple complex projects and large budgets simultaneously.
Proven skills and expertise in the development and use of data analysis, metrics, and process management.
Collegial, with the ability to work, influence, and communicate effectively with internal and external partners in a team setting.
Ability to form productive cross-functional relationships and work partnerships
Supervisory experience.
Effective verbal, written and interpersonal communications skills for a diverse set of audiences.
Education:
Master's degree
Certifications /Professional Licenses :
No additional certification/professional licenses unless stated elsewhere in the job posting.
Work Experience:
Direct Sophisticated Technological Solutions For Higher Education Administration (7 Years)
Skills:
Action-Oriented, Budget Management, Data-Driven Decision Making, Developing Partnerships, Effective Written Communication, Employee Supervision, Enrollment Management, Family Educational Rights And Privacy Act (FERPA), Interpersonal Communication, Lean Six Sigma (LSS), Learning Quickly, Listening Effectively, Logical Thinking, Marketing, Metrics Analysis, Oral Communications, Process Management, Process Oriented, Results-Oriented Leadership, Strategic Thinking, Student Recruitment, Tactical Planning, Teamwork Orientation, Waterfall Model, Workload Prioritization
G14
$75,200.00 - $128,800.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
For frequently asked questions about the application process, please refer to our External Applicant FAQ .
If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Personal
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Take advantage of our free Metro transit U-Pass for eligible employees.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
Family
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
