Job Summary
This role is responsible for implementing marketing and fundraising activities that
enhance and protect the organization’s brand, drive public awareness, and increase donor
engagement. Working under the Director of Marketing and Communications, the Specialist
helps manage day-to-day communications efforts, ensuring consistent messaging across
platforms and strengthening the organization’s presence among key audiences and
stakeholders. This role is also responsible for creating engaging, shareable content and
expanding the organization’s visibility by supporting initiatives that generate awareness and
revenue in alignment with the overall communication strategy.
Duties and Responsibilities include the following:
Marketing and Communications
● Support the planning and coordination of external communication efforts in collaboration
with the Development & Marketing team to promote special events, fundraising, cause
marketing campaigns, food bank programs, and disaster relief initiatives.
● Develop and maintain effective communication with program departments to accurately
represent and promote organizational activities and hunger-related issues to the public.
● Attend relevant food bank and partner events to gather stories, video, and photos to
support marketing and fundraising activities
● Create, manage, and distribute content across various formats and social media
channels, ensuring alignment with the organization’s messaging and goals, including the
development of emails, web pages, and other communication assets.
● Collaborate with internal teams to maintain a content calendar that supports the annual
communications strategy and promotes consistent brand messaging across all channels.
● Write and publish compelling content for digital outlets such as social media posts, blog
articles, and impact/grant reports; source material through interviews with staff,
volunteers, donors, and program participants.
● Monitor, moderate, and respond to social media comments and messages promptly and
professionally to foster positive community engagement.
● Analyze communication and digital marketing efforts using key performance metrics;
track engagement, identify high-performing content, and provide regular reports to inform
strategy.
● Collaborate to develop and implement digital fundraising strategies to acquire, renew,
and retain donors.
● Conduct research on trends and audience preferences to optimize messaging and
improve digital engagement.
● Develop and execute a strategy for online engagement efforts, which includes improving
response time to messages and comments, and increasing two-way feedback within
online channels to strengthen the organization’s reputation as a trusted resource of
assistance.
● Assist with the creation of presentations as needed
● Collaboratively maintain Feeding the Gulf Coast’s brand, promoting consistent
messaging and ensuring organization-wide adherence to the brand guide.
● Collaboratively maintain the food bank’s library of digital assets
Fundraising, Grants, and Community Engagement
● Develop and execute online fundraising strategies to raise funds and engage donors
through digital platforms, including the creation of compelling and effective online
donation campaign pages.
● Collaborate with the Grants Coordinator to research and prepare high-quality grant
proposal narratives, applications, budgets, and supporting documents for timely
submission.
● Collaborate across departments as necessary to gather information for grant proposals
and reports, including testimonials and photographs.
● Assist with post-award grant tracking through project management tools such as
ASANA.
● Develop presentations for potential funders.
● Ensure all grant-related social media requirements are met.
● Facilitate the completion of United Way grant and partnership requirements.
● Identify, develop, and foster relationships to create mutually beneficial partnerships
within the community, which serve to strengthen engagement and increase awareness of
our organizational mission
● Coordinate and implement community outreach and engagement opportunities and
events, including peer-to-peer campaigns, fundraisers, event advertising, event
logistics, and cause marketing campaigns
● Represent the food bank at various community events, meetings, and networking
opportunities to increase awareness of our mission and inspire support and engagement
in our hunger relief efforts.
Other
● Lead or support special projects and other duties as assigned by management.We are on the lookout for a passionate and dynamic Marketing & Communications Specialist to join our creative team. In this role, you’ll be at the forefront of developing and executing innovative marketing strategies that elevate our brand presence across multiple channels. Your expertise will help craft compelling content, manage impactful campaigns, and analyze performance metrics to drive growth. The ideal candidate is enthusiastic about digital marketing trends, skilled in content creation, and eager to lead cross-functional projects with a collaborative spirit.
Responsibilities
- Develop and implement comprehensive multichannel marketing campaigns that align with brand objectives and target audiences.
- Manage social media advertising campaigns across platforms like Facebook, LinkedIn, and Instagram to boost engagement and conversions.
- Create engaging content for websites, blogs, email newsletters, and social media channels, ensuring consistency in voice and branding.
- Utilize marketing automation tools and CRM systems to nurture leads, streamline communications, and optimize campaign performance.
- Conduct web analytics reporting using tools like Google Analytics to monitor campaign effectiveness and inform strategic decisions.
- Coordinate with sales, product management, and creative teams to ensure cohesive messaging and campaign execution.
- Oversee advertising sales efforts by identifying opportunities for growth and building strong relationships with partners.
Requirements
- Proven experience in digital marketing, including SEO, content marketing, performance marketing, and demand generation strategies.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and graphic design principles.
- Strong knowledge of social media marketing platforms and advertising tools such as Facebook Ads Manager and Google AdWords.
- Experience managing marketing projects from conception through execution with excellent organizational skills.
- Familiarity with analytics tools like Google Analytics for web reporting and data-driven decision making.
- Ability to lead teams or manage cross-functional collaborations effectively while maintaining a proactive approach.
- Excellent copywriting skills with a keen eye for detail to craft compelling messages that resonate globally.
Join us as a Marketing & Communications Specialist where your creativity fuels impactful campaigns that connect with audiences worldwide!
Pay: $43,000.00 - $47,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
