Montana Knife Company
Location: Missoula, Montana
Job Type: Full-time
Salary: $100,000 to $200,000 per year
Department: Marketing
Reports To: Chief Marketing Officer
Relocation Assistance: Yes
Montana Knife Company is building more than premium American-made knives. We are building a brand around craftsmanship, grit, quality, and bringing American manufacturing back one knife at a time. We are a direct-to-consumer business, and every marketing decision must drive measurable results, deepen customer relationships, and support long-term brand growth.
Montana Knife Company is hiring a Director of Marketing to help take the business to the next level. This is a senior leadership role for a builder, operator, and strategist who is obsessed with scaling brands through disciplined execution, strong analytics, and relentless focus on results.
We are looking for someone who has already helped scale a brand from approximately $50 million to $200 million in revenue, ideally in a 100 percent online direct-to-consumer business. This role is for a proven leader who understands how to grow revenue efficiently, improve return on ad spend, acquire net new customers, strengthen brand awareness, and build repeatable systems that scale.
The right candidate understands that growth is not about chasing vanity metrics. It is about building a durable engine across ecommerce, paid media, customer acquisition, conversion, retention, analytics, and brand performance.
This person will own growth most heavily through Shopify and paid media, and must have strong experience using DTC marketing tools to drive performance and scale.
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Own the growth marketing strategy across customer acquisition, retention, conversion, and revenue expansion
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Lead initiatives that increase revenue, improve efficiency, and support the next stage of company growth
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Drive performance across Shopify, paid media, email, SMS, landing pages, conversion rate optimization, and other digital growth levers
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Improve ROAS, customer acquisition efficiency, and contribution to profitable growth
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Increase net new customers while maintaining strong customer quality and lifetime value
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Partner closely with the CMO, creative team, ecommerce team, and leadership team to align growth strategy with company goals
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Build forecasting models, KPI dashboards, and reporting systems that make performance measurable and actionable
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Identify winning growth levers, test them aggressively, and scale what works
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Develop a disciplined testing culture across offers, creative, channels, funnels, audience segmentation, and customer journeys
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Use analytics to uncover bottlenecks in the funnel and implement strategies to improve conversion and retention
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Lead channel planning and budget allocation with a strong focus on return, efficiency, and scale
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Translate growth insights into repeatable systems and processes that can support a much larger business
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Strengthen brand awareness in ways that support both short-term revenue and long-term brand equity
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Work in a highly collaborative way with the existing team, with the opportunity to help build and shape the growth function over time
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Revenue growth that is measurable, efficient, and repeatable
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Improved ROAS and stronger performance across paid media and ecommerce channels
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Increased net new customer acquisition with healthy downstream retention
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Better visibility into performance through clear reporting and KPI ownership
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Stronger conversion across the customer journey
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Smarter budget allocation based on data, testing, and business priorities
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Scalable systems that help move MKC from its current stage to the next major revenue milestone
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Strong collaboration across the marketing and ecommerce team, with the potential to build out additional capability over time
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8+ years of experience in growth marketing, performance marketing, ecommerce marketing, or related leadership roles
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Proven experience helping scale a consumer brand from roughly $50 million to $200 million in revenue
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Strong direct-to-consumer ecommerce experience in a business that sells primarily or entirely online
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Demonstrated success increasing revenue, ROAS, net new customers, and overall marketing efficiency
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Deep understanding of Shopify, paid media, and full-funnel DTC growth strategy
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Strong experience with DTC marketing tools and performance-driven ecommerce systems
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Experience leading cross-functional initiatives and working closely with creative, ecommerce, finance, and executive leadership
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Strong analytical and financial mindset with the ability to connect marketing performance to business outcomes
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Experience building KPI frameworks, reporting systems, forecasts, and growth models
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Ability to identify high-performing strategies and scale them with discipline
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Strong leadership presence, communication skills, and accountability
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Experience with high-growth consumer products, outdoor brands, lifestyle brands, or premium DTC brands
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Experience in a founder-led or entrepreneur-led company
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Strong familiarity with attribution, media mix decision-making, and customer lifetime value analysis
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Experience managing substantial paid media budgets with clear accountability to return
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Passion for American manufacturing, brand building, and the Montana Knife Company mission
This role is more collaborative than immediately managerial, but it comes with the opportunity to help build and shape the growth function over time. We are looking for someone who can lead through influence, execution, and strong cross-functional partnership, with the potential to build his or her own team as the business continues to scale.
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Obsessed with scaling businesses through measurable outcomes
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Highly strategic, but equally strong in execution
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Demanding about performance, accountability, and standards
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Comfortable making decisions from data without losing sight of brand
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Experienced enough to know what moves the needle and disciplined enough to ignore what does not
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Energized by the challenge of helping build a category-defining American brand
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Opportunity to lead growth at a pivotal stage of company scale
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Direct influence on revenue, customer growth, and the future of the brand
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Close collaboration with senior leadership
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A chance to help build one of the standout American-made consumer brands in the market
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Relocation assistance available for the right candidate
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Meaningful work tied to craftsmanship, community, and bringing manufacturing back to America
Salary: $150,000 to $250,000 per year
Benefits include:
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Full-time position
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Paid vacation
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401(k) matching
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Medical insurance
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Vision insurance
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Dental insurance
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Life insurance
This is an in-house role based in Missoula, Montana.
Remote work is not available for this position.
