At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive brand media strategy and planning in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate).
Our ideal candidate has a strong track record in brand marketing campaigns, social/digital media planning and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies.
This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact.
This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization.
This is a hybrid role based in New York.
You will …
- Media Campaign Planning:
- Support the development, execution and communication of brand media strategies in partnership with internal stakeholders and external agency partners.
- Develop audience targeting strategies informed by research, insights, and performance data.
- Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
- Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
- Influence channel-specific creative and messaging strategies by leveraging knowledge of media environments and audience behaviors.
- Insights, Analytics & Measurement:
- Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions.
- Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles.
- Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics.
- Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.
- Process:
- Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.
- Partner with internal teams and agencies on media trafficking, ad operations, campaign execution, contracts, invoicing, billing, and campaign auditing.
You are…
- A marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets.
- Data driven - advising and guiding based on data-driven metrics, track defined targets to measure channel performance
- Solutions oriented, developing new ways of approaching complex problems.
- Highly collaborative - proactively seeking input from peers and leaders in problem solving.
- An expert in project management, with strong organizational and communication skills.
- Nimble, adapting quickly and addressing challenges in a proactive manner.
- 5+ years of relevant professional experience with demonstrated, consistent results.
- Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem.
- 3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability.
- Strong knowledge of digital media channels (Social Media, CTV/OTT, YouTube, Streaming Audio, Podcasts) with hands-on planning or campaign management experience.
- Background in eCommerce and/or subscription-based business models is a plus.
- Strong analytical foundation, with experience partnering with marketing analytics teams and working with both brand and performance KPIs (e.g., reach, frequency, awareness, site traffic, CPM, CPV/CPS, CAC, and brand lift studies).
- Experience applying measurement frameworks to media planning, including familiarity with Media Mix Modeling (MMM), incrementality testing, and attribution methodologies, and translating insights into planning and optimization decisions.
- Fluency in Google Workspace and Microsoft Excel; experience with reporting automation, dashboards, or data visualization tools is a plus.
- Bachelor’s degree required, with a strong academic record or equivalent professional experience.
You’ll get…
- Competitive salary, 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$121,500—$136,700 USD
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
