Copywriter (Email Marketing & Campaigns) Remote
Location: Remote (U.S.)
Duration: Contract (3month Parental Leave Coverage – potential for extension)
Pay Rate: $45–$55/hr
Schedule: Full-time, Monday–Friday
**Please note prior to applying: This role requires 3-7 yrs as a strong writer first who can take a structured brief and independently produce compelling, conversion-focused marketing copy with minimal direction. Must have experience writing for longer decision-making cycles / buyer journeys (e.g., financial services, real estate, higher education, SaaS subscriptions, or similar).
Please scroll to the bottom of this posting to review an important Candidate Safety & Fraud Awareness Disclaimer from TCWGlobal.
About the Company
Founded in 2012 by two Stanford University professors, our client’s mission is to provide anyone, anywhere access to world-class learning. Today, the company is a leading global online learning platform serving millions of learners and thousands of institutions worldwide.
About the Role
Our client is seeking a Copywriter / Email Marketing Specialist to support the Degrees Marketing team during a parental leave coverage assignment.
This role is primarily focused on high-quality copywriting for structured, pre-defined marketing campaigns supporting online degree programs. The emphasis is on translating complex program messaging into clear, persuasive, learner-focused copy that supports consideration and enrollment over a longer decision-making cycle. The ideal candidate is a strong writer first - someone who can take a structured brief and independently produce compelling marketing copy with minimal direction. This is not a highly conceptual creative role; campaigns are largely pre-planned, and success depends on execution, clarity, and messaging quality.
Key Responsibilities
- Write clear, engaging, conversion-focused copy for email campaigns, landing pages, paid media, in-platform messaging, and other digital marketing assets
- Support email marketing campaigns including nurture journeys, promotional messaging, and learner communications
- Translate structured campaign briefs and product positioning (UVPs) into compelling marketing copy
- Simplify complex information such as degree programs, admissions requirements, affordability, and career outcomes into clear, persuasive messaging
- Ensure copy aligns with brand voice, compliance standards, and higher education messaging guidelines
- Collaborate with marketing managers and cross-functional teams to support campaign execution
- Manage multiple assignments simultaneously in a fast-paced, deadline-driven environment
- Edit and proofread copy for grammar, clarity, accuracy, and consistency
- Support campaign updates and revisions based on stakeholder feedback
Required Qualifications
3–8 years of experience writing email marketing copy and lifecycle/nurture campaigns with a focus on conversion-driven messaging- Must have prior experience writing for a longer decision-making cycle/ buyer journey for products/services (e.g., financial services, real estate, higher education, SaaS subscriptions, or similar)
- Must have experience with CRM/email tools such as Braze or Marketo ( Preferably Braze)
- Strong experience writing email campaigns and lifecycle/nurture messaging (subject lines, CTAs, conversion copy)
- Must be a strong writer first — someone who can take a structured brief and independently produce compelling marketing copy with minimal direction
- Ability to take structured briefs and independently produce polished, ready-to-use copy with minimal oversight
- Strong ability to translate product messaging into clear, persuasive marketing language
- Strong industry knowledge of long product cycles.
- Excellent writing, editing, and proofreading skills
- Experience to meet deadlines and deadlines independently, keep track, and follow-up as needed
- Comfortable working in a highly structured, execution-focused environment
- Proficiency with Google Workspace (Docs, Sheets, Slides)
Bonus Qualifications
- Experience in higher education, edtech, online learning, or university marketing campaigns
• • Experience supporting lifecycle marketing or nurture campaign strategy
- Experience with A/B testing or performance-driven messaging optimization
- Experience working for global audiences and different learner segments
- Experience working in fast-paced marketing teams with multiple stakeholders
- Strong ability to simplify complex product/program information into clear messaging
- Experience in B2C/B2B SaaS, subscription, or digital product marketing
Additional Information
- This role supports the Degrees Marketing team as parental leave coverage
- Campaigns are structured and pre-planned — strong execution and writing ability are key
- Strong copywriting ability is more important than deep CRM tool expertise
- Ideal candidates are self-sufficient writers who can execute quickly and independently
- Must be comfortable working in a fast-paced, high-volume marketing environment
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Important Candidate Safety Notice
This position has been verified and officially approved by TCWGlobal.
Please be aware that fraudulent recruiters and fake job postings may attempt to impersonate legitimate companies online. For your protection:
Only trust communication from verified TCWGlobal representatives- Ensure a TCWGlobal recruiter is present on all official phone or video interviews
- TCWGlobal will never request payment, gift cards, cryptocurrency, or sensitive banking information during the hiring process
- Do not share sensitive personal information with unverified individuals or suspicious third parties
- If you are unsure whether a posting or recruiter is legitimate, we encourage you to verify active opportunities directly through https://www.tcwglobal.com/client-jobs or by contacting [email protected]
TCWGlobal is committed to protecting candidates and maintaining a safe, transparent, and professional hiring experience.
