Monterey Peninsula Community College District is committed to educational equity for all students, as outlined in the District's Governing Board Goals, Mission, Vision, Values, and Institutional Goals(Download PDF reader), Equal Employment Opportunity Plan, and Student Equity Plan. We provide students with a rich and dynamic learning experience that embraces differences—emphasizing collaboration, engaging students in and out of the classroom, and encouraging them to realize their goals and become global citizens and socially responsible leaders. When you join our team at Monterey Peninsula College, you can expect to be part of an inclusive, innovative, and equity-focused community that approaches higher education as a matter of social justice requiring broad collaboration among faculty, classified staff, administration, students, and community partners.
Monterey Peninsula College is designated as a Hispanic Serving Institution (HSI) and is an affiliate of the statewide Umoja Community of California Community Colleges. Monterey Peninsula College has a diverse student population that is a reflection of the communities it serves.
We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, orientations, and intersections of these identities, and others not yet identified. Therefore, we prioritize applicants who demonstrate they understand the benefits diversity brings to a professional educational community. The successful candidate will be an equity-minded individual dedicated to collaborating with faculty, classified staff, administration, students, and community partners who are also committed to closing equity gaps. An equity-minded individual is a person who already does or has demonstrated the desire to:
Hold ourselves accountable as educators for closing equity gaps and engaging in equitable practices;
Reframe inequities as a problem of practice and view the elimination of inequities as an individual and collective responsibility;
Implement positive race-consciousness and embrace human difference;
Reflect on institutional and teaching practices and make them more culturally responsive; and
Collaborate with colleagues on equity-related initiatives.
Monterey Peninsula College seeks employees who value mentorship and working in a collegial, collaborative environment, guided by a commitment to helping all students achieve their educational and career goals. All departments value collaboration across disciplines to create inclusive, integrated, and interdisciplinary learning experiences.
Job Summary
The contract for the Interim Director of Marketing and Communications will be for a duration of up to 2 years.
Under general direction, the Director of Marketing and Communications develops, recommends, and implements a comprehensive marketing and communications plan to support the College vision, mission and strategic goals. The Director works collaboratively with College stakeholders to design and implement outreach programs to recruit students, raise community awareness, and promote College events. The Director oversees and disseminates all external and internal communication programs.
The Director of Marketing and Communications is designated as a Classified Supervisor.
Essential Functions
Under the direction of the Superintendent/President, develop and implement a comprehensive marketing and communications plan to support the vision, mission and strategic goals of the College.
Perform ongoing marketing and demographics research and analysis in accordance with College strategic enrollment initiatives. Work collaboratively with College administrators, faculty and staff, research, develop and recommend marketing strategies.
Develop brand identity and implement a cohesive marketing plan to ensure continuity and consistency for use on the college website, college and program promotional materials, advertising, radio and television, social media, and video, print, and electronic formats.
Write, edit, design, illustrate, conceptualize and produce effective College publications. Coordinate and oversee the production of various print and electronic publications using design and publishing software application and/or use of contractors. Take, manage, and archive photographs for college promotional use.
Manage and monitor the College website to ensure the accuracy and appropriateness of information and communications in accordance with the vision, mission and strategic goals of the College. Establish procedures and protocol for use of College website.
Coordinate the effective distribution of marketing and communications materials to external and internal target groups. Write news releases, feature stories, and communications for both external and internal community dissemination.
Serve as editor of College publications. Establish College marketing and communications protocol. Control and administer internal marketing communication tools, such as media boards, located on all College campus sites.
Develop and maintain College’s historical archive, including but not limited to related biographies, photos, news releases, mailing lists and event programs.
Work directly with the President and key administrators to develop and implement external and internal communications strategies. Produce College newsletter for campus community.
Oversee and manage the day-to-day operations of the Office of Marketing and Communications. Select, supervise, train, and evaluate staff. Develop, oversee and manage the operational budget and expenditures.
Plan, organize and oversee College events as assigned.
Maintain an understanding of current ideas, trends, laws, regulations, guidelines and practices pertaining to the areas of responsibility through continued study and participation in professional organizations. Seek and participate in professional development activities.
Serve on College and regional committees as assigned.
Other Duties:
Education & Experience
A Bachelor’s Degree from an accredited college or university in communications, marketing, journalism, or related field and three (3) years of progressively responsible experience in marketing, public and community relations, graphic design, or communications including the coordination and supervision over production and design.
Desirable Qualifications
Experience in an educational or governmental setting.
Demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, ethnic, and disability backgrounds of community college students and employees.
Master's degree in Communications, Marketing, Public Relations, Journalism, Higher Education, Business Administration, or a related field, or five years of professional experience.
Demonstrated success working with local media and serving as an institutional spokesperson.
Bilingual proficiency (Spanish preferred) or demonstrated experience communicating with multilingual communities.
Evidence of supervisory experience hiring, training, and evaluating staff, managing day-to-day office operations, and overseeing operational budgets.
Demonstrated knowledge of digital accessibility standards, including but not limited to Section 508 and ADA Title II requirements, and an understanding of WCAG 2.1 Level AA guidelines to help ensure accessible and inclusive marketing content across digital platforms in accordance with federal law.
Licenses and other Requirements
Possession of or ability to obtain prior to employment, a valid California driver’s license and must have an acceptable driving record and current vehicle insurance meeting State of California requirements.
Knowledge
Knowledge of:
Methods, techniques, and procedures used in the development of a comprehensive marketing and communications program.
A variety of delivery modes for the purposes of marketing, communications and advertising\
Methods and techniques of photography and graphic design.
Media relations and organizational communication strategies.
Public relations skills, including speaking in public and writing press releases.
Principles and methods of management and supervision.
Budget preparation and expenditure control.
Record keeping, data collection, and report preparation techniques to ensure information is accurately presented and reported.
Current computer operating systems, software applications and office productivity software such as design and publishing, word processing, spreadsheets, calendaring, presentation, and database programs.
Social media and the diverse background of community college students.
The mission, goals and vision of California community colleges
Abilities
Ability to:
Develop, and implement a comprehensive community college marketing and communications program.
Provide leadership and prioritize projects; communicate effectively, both orally and in writing.
Develop and maintain effective working relationships with college administrators, faculty, staff, students, and community and business partners.
Manage and facilitate the college website.
Supervise, train and evaluate employees; research, evaluate data, and prepare comprehensive, concise reports and recommendations.
Oversee and recommend budget preparation and expenditures.
Prepare and make effective presentations.
Demonstrate possession of strong organizational and leadership skills.
Learn applicable federal, state, and local laws, regulations, policies and procedures; exercise tact, diplomacy and confidentiality in dealing with sensitive and complex issues, situations and records.
Supervise, train, and evaluate personnel.
Operate computers and their peripherals.
Use current common software applications in order to accurately enter and retrieve data; operate a variety of office equipment including a computer.
Utilize design and publishing, word processing, spreadsheets, email, online calendaring and data entry and retrieval from database programs.
Demonstrate an understanding of, sensitivity to and appreciation for, the academic, ethnic, socio-economic, disability and gender diversity of students and staff attending and working on a community college campus.
To understand diverse community needs and targets.
Physical Effort/Work Environment
Indoor and outdoor work environment, constant interruptions. Occasional standing or walking; periodic handling of lightweight parcels up to 15 pounds. Requires some evening and weekend responsibilities.
Work Schedule
40 hours per week/ 12 months per year
This position is overtime exempt
Salary
Starting Salary: Management Salary Schedule $10,853 (Step I) - $13,195 (Step V) per month, depending upon experience and qualifications + GREAT BENEFITS PACKAGE
All applicants are required to submit:
Visit http://www.mpc.edu/about-mpc/campus-resources/human-resources/employment and select "full time faculty/administrator." Here you will find the job announcement and the "apply" button in the upper right hand corner. You will be asked to log-in or create a new user account.
Complete all required fields of the application
Attach a .pdf of your cover letter that describes why you are interested in the position and how your background applies to the major duties of the position, and please address each of the desirable qualifications listed in this job announcement (2 pages maximum).
Attach a .pdf of your resume
Benefits
Monterey Peninsula College offers excellent employee benefits, including health, dental, vision, life insurance, employee assistance program (EAP), and long-term disability, provides sick leave and contributes to the CalPERS retirement plan. Participation in tax-deferred plans is available.
Candidate Travel Reimbursement
Monterey Peninsula College will provide up to $1,000 travel reimbursement to eligible candidates. A candidate is eligible for travel reimbursement when they have participated in an in-person interview for first- and/or second-level interviews, and when they live 50 miles or more from the College.
For questions, please contact:
Sabrina Wilson, Human Resources Analyst
