You’re Not Looking for Another Marketing Job.
Oklahoma City, OK | Competitive Salary | Full-Time | In-Person
You’re looking for the opportunity to build something people remember.
You believe marketing isn’t about making posts.
It’s about creating momentum.
It’s about telling stories that inspire people to join a movement, creating a brand that communities trust, and building a company that talented people actively seek out.
You understand that great marketing must be backed by data.
You don’t just launch campaigns.
You track them.
You test them.
You improve them.
At Big Inc., we’re building one of the fastest-growing FedEx Ground organizations in North America.
Today, we’re approaching $35 million in annual revenue.
Our vision is to surpass $100 million within the next two years.
That growth won’t happen through advertising alone.
It will happen by building an employer brand that attracts exceptional people before they ever need a job.
It will happen by creating a recruiting engine that never runs dry.
It will happen by strengthening our culture from the inside out.
It will happen by turning employees into brand ambassadors.
It will happen by using data to understand what works, what doesn’t, and where our next opportunity exists.
We’re looking for someone who can take the marketing foundation we’ve built and multiply its impact by ten.
This isn’t a position for someone who simply enjoys marketing.
It’s for someone who wants to build one of the strongest, most measurable employer brands in America.
About Big Inc.
We are an independent FedEx Ground contractor operating under the trusted brands:
Big Red
Big Green
Big Blue
Big Smokey
Kronus Logistics
Our mission is simple:
We Relentlessly Deliver Excellence through Safety, Precision, and Integrity.
Every impact we deliver creates trust.
Every employee we hire creates opportunity.
Every relationship we build strengthens our future.
As we continue expanding across multiple states, we’re looking for someone who believes marketing can become one of our greatest competitive advantages.
Someone who understands that external marketing brings people to the company, while internal marketing gives them a reason to believe in it, stay with it, and represent it.
The Role
We’re seeking an ambitious, creative, data-driven Growth Marketing Strategist to own the future of our employer brand and recruiting marketing.
This role combines storytelling, recruiting strategy, brand development, data analytics, internal communication, community engagement, content creation, and growth marketing into one mission:
Make Big Inc. the company everyone wants to work for.
You’ll work directly alongside executive leadership to build a recruiting engine that attracts exceptional teammates, strengthens employee engagement, improves retention, and expands our reputation in every market we serve.
You’ll own both sides of the brand:
External Marketing: How candidates, communities, partners, and future markets see Big Inc.
Internal Marketing: How employees experience, understand, and represent Big Inc.
You’ll build campaigns, dashboards, reporting systems, and growth strategies that turn marketing activity into measurable business outcomes.
If you enjoy creating momentum instead of simply maintaining marketing, you’ll love this role.
Your Mission
Build a world-class employer brand that clearly communicates who Big Inc. is, what we believe, and why exceptional people choose to build careers here.
Create a sustainable recruiting engine that generates qualified applicants year-round through organic marketing, paid campaigns, referrals, community partnerships, email, SMS, social media, and strategic outreach.
Take our existing marketing strategy and increase its effectiveness through precision messaging, compelling storytelling, A/B testing, performance tracking, and continuous optimization.
Strengthen our internal culture through employee communication, recognition, referral campaigns, testimonials, leadership messaging, and brand ambassador programs.
Support Big Inc.’s growth from $35 million to $100 million by helping leadership understand where growth opportunities exist, which markets have the strongest pipelines, and how marketing can support expansion.
Marketing should not operate separately from the business.
Marketing should help drive the business.
What Success Looks Like
Within your first year:
Qualified candidate flow consistently exceeds hiring demand.
Recruiters and location managers spend less time searching for talent and more time selecting great people.
Organic recruiting reduces dependence on paid advertising.
Marketing dashboards give leadership clear visibility into campaign performance, recruiting trends, source quality, and conversion rates.
Social media consistently produces qualified leads, career-page traffic, and recruiting results.
Driver testimonials and employee stories become one of our strongest recruiting assets.
Internal marketing improves communication, engagement, referrals, and employee pride.
Big Inc. becomes recognized as an employer of choice throughout our markets.
Our recruiting engine can scale rapidly during Peak because our organic pipeline is already strong.
Marketing can clearly show what is working, what is not working, and where the next opportunity exists.
A Typical Week Might Include
Filming drivers at a station.
Launching a recruiting campaign.
Meeting with executive leadership.
Reviewing hiring and retention analytics.
Building or updating a marketing dashboard.
Analyzing candidate source performance.
Designing employee referral campaigns.
Editing professional video content.
Updating and optimizing the company website.
Running paid Meta campaigns.
Interviewing employees for testimonials.
Building internal communication campaigns.
A/B testing messaging, creative, audiences, or landing pages.
Identifying recruiting funnel bottlenecks.
Turning marketing data into clear recommendations for leadership.
Key Performance Indicators
Success isn’t measured by how many posts you create.
It’s measured by business results.
You’ll be evaluated by improvements in:
- Qualified Candidate Flow
- Time to Fill
- Time to Start
- Cost per Qualified Applicant
- Cost per Hire
- Candidate-to-Hire Conversion Rate
- Recruiting Source Quality
- 30-Day and 90-Day Retention
- Organic Recruiting Performance
- Career Page Conversion Rate
- Website Traffic
- Campaign ROI
- Social Media Engagement
- Referral Rate
- Online Reputation
- Employee Engagement
- Internal Communication Reach
- Recruiting Success in Hard-to-Hire Markets
ResponsibilitiesMarketing & Brand Development: 50%
Develop and execute multi-platform marketing campaigns.
Build employer branding strategies that attract qualified candidates and support business growth.
Produce professional photo, video, written, and graphic content.
Manage social media, website content, landing pages, email, SMS, and paid advertising.
Build recruiting funnels and improve conversion throughout the candidate journey.
Create dashboards and reporting systems that track marketing, recruiting, and retention performance.
Analyze campaigns by market, audience, source, message, and creative.
Conduct A/B testing and continuously optimize results.
Present trends, risks, opportunities, and recommendations to executive leadership.
Community & Internal Marketing: 20%
Represent Big Inc. at career fairs and community events.
Build partnerships with schools, workforce organizations, veteran groups, local businesses, and community leaders.
Develop employee communication, recognition, referral, and engagement campaigns.
Create internal newsletters, videos, announcements, leadership messaging, and culture initiatives.
Teach leaders and employees how to become brand ambassadors.
Measure internal campaign performance and use the data to improve engagement.
Recruiting Support: 30%
Build talent pipelines before they’re needed.
Support recruiting during periods of high hiring demand.
Coordinate recruiting campaigns across multiple markets.
Improve applicant communication and candidate experience.
Analyze recruiting funnel performance and identify drop-off points.
Help hiring managers build recruiting strategies backed by data.
Evaluate which sources produce the strongest applicants, hires, and retention.
Support hard-to-fill markets with targeted, market-specific recruiting strategies.
What You Bring
A strong background in marketing, communications, business, data analytics, or a related field.
Experience building brands through digital marketing.
Strong photo, video, copywriting, and content development skills.
A proven ability to grow audiences and generate measurable business results.
A strong analytical mindset with experience using marketing data to make decisions.
Experience building dashboards, scorecards, reports, or performance tracking systems.
The ability to turn complex data into simple, actionable recommendations.
An understanding of funnels, conversion rates, attribution, ROI, and campaign optimization.
Excellent written and verbal communication skills.
Experience in recruiting, employer branding, or internal communication is highly preferred.
The confidence to work directly with executive leadership.
The ability to move quickly, take ownership, and build systems from the ground up.
Technical Skills
Experience with:
- Meta Business Suite
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Looker Studio or similar dashboard software
- WordPress
- LinkedIn
- Indeed Employer
- CRM software
- UTM tracking and campaign attribution
- Email and SMS marketing platforms
- Excel and Google Sheets
- AI productivity and analytics tools
- Professional video editing software
- Graphic design platforms
- A/B testing and conversion optimization tools
Your Edge
You don’t think like a marketer.
You think like a builder.
You combine creativity with strategy.
You combine storytelling with analytics.
You don’t celebrate application volume if the candidates aren’t qualified.
You don’t chase followers if they don’t produce engagement, trust, or results.
You build campaigns with a purpose and measure whether they worked.
You move quickly.
You solve problems before others notice them.
You see opportunities where others see obstacles.
You can look at data, identify the story behind it, and turn that story into action.
You believe marketing should create measurable impact both inside and outside the organization.
Why Join Big Inc.?
This is your opportunity to build something extraordinary.
You’ll have direct access to executive leadership.
You’ll have the freedom to test new ideas and measure their impact.
You’ll own both internal and external marketing strategy.
You’ll help build the analytics systems that guide our growth.
You’ll have the opportunity to shape a nationally recognized employer brand.
You’ll play a meaningful role in growing a company from $35 million to $100 million.
You’ll have a clear path toward Director of Marketing and ultimately Chief Marketing Officer.
Most importantly, you’ll have the ability to create lasting impact on thousands of careers and the communities we serve.
Our Values: Be a DRIVER
Discipline – Do what needs to be done, even when you don’t feel like it.
Responsibility – Own your actions and outcomes.
Inspiring – Lead by example.
Veracity – Operate with honesty and transparency.
Effectiveness – Maximize impact through purposeful action.
Results – Deliver measurable outcomes that align with our mission.
Ready to Build a Brand People Want to Join?
If you’re excited by the opportunity to build one of the strongest employer brands in the transportation industry, create a measurable internal and external marketing engine, and help shape the future of a company on a $100 million growth trajectory, we’d love to hear from you.
Send your resume to careers @biginccontracting.com with “Growth Marketing Strategist” and where you found this posting in the subject line.
Pay: $75,000.00 - $110,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
Work Location: Hybrid remote in Oklahoma City, OK 73115
