Opportunity ID
9249
/*generated inline style */
Department
Practice Management
/*generated inline style */
Location(s)
Charlotte
/*generated inline style */
State
North Carolina
/*generated inline style */
Function
Marketing
/*generated inline style */
Job Description
As CohnReznick grows, so do our career opportunities. As one of the nation’s top professional services firms, CohnReznick creates rewarding careers in advisory, assurance, and tax with team members who value innovation and collaboration in everything they do!
CohnReznick helps organizations optimize performance, manage risk, and maximize value through CohnReznick LLP (assurance services) and CohnReznick Advisory LLC (advisory and tax services). Together, the firm provides leaders with deep industry knowledge and relationships, solutions to address clients’ unique business goals and risks, and insight on how emerging market forces can drive opportunity. With offices nationwide, the firm serves organizations around the world as an independent member of Nexia.
We currently have an exciting career opportunity for a Senior Marketing Manager to join the Real Estate Marketing team.
CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered remote which means it does not require job duties be performed within proximity of a CohnReznick office location. However, as a remote employee, you may be required to be present at a CohnReznick office with scheduled notice for client work, team meetings, or trainings.
YOUR TEAM.
Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals. Data-driven and impact focused, you’ll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.
WHY COHNREZNICK?
At CohnReznick, we’re united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it’s working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your “why” at the firm.
We believe it’s important to balance work with everyday life – and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.
YOUR ROLE.
Reporting to the Portfolio Marketing Managing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.
Responsibilities include but not limited to:
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
Build and manage the industry marketing plan and budget.
Drive awareness by creating practice messaging that target buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view.
Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
Produce and deliver thought leadership across paid, earned, and owned channels.
Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.
YOUR EXPERIENCE.
The successful candidate will have:
The ideal candidate must have professional services (accounting, consulting) experience targeting the real estate industry sectors and a proven track record for driving marketing-influenced revenue, and the desire to work in a dynamic and innovative work environment.
8+ years of professional services marketing and/or business development experience required.
3+ years of experience in real estate professional services marketing required. Affordable housing sector experience preferred
Strong marketing and campaign planning skills, proven history in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
Exceptional strategic and critical thinking skills combined with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
Significant project management, organization, delegation, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
Persuasive communication skills: able to gain consensus through influence and pivot when warranted; demonstrates an executive presence.
Epitomizes a team player who can strategize in the morning, consult with SMEs over lunch, and “roll-up their sleeves” to create impact in the afternoon.
Prior experience managing experienced marketing professionals is required. This position currently has two direct reports.
Significant experience working with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) as well as Microsoft Office.
Experience working with Microsoft CoPilot to create go-to-market efficiencies preferred.
Undergraduate degree with a focus in Marketing, Business, or a related field. A master’s degree is preferred.
In addition, please take a moment to review our Universal Job Standards.
Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles.
"CohnReznick" is the brand name under which CohnReznick LLP and CohnReznick Advisory LLC and their respective subsidiaries provide professional services. CohnReznick LLP and CohnReznick Advisory LLC (and their respective subsidiaries) practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. CohnReznick LLP is a licensed CPA firm that provides attest services to its clients. CohnReznick Advisory LLC provides tax and business consulting services to its clients. CohnReznick Advisory LLC and its subsidiaries are not licensed CPA firms.
CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at
[email protected] Please note: This email address is reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
CohnReznick does not accept unsolicited resumes from third-party recruiters unless such recruiters are currently engaged by CohnReznick Talent Acquisition Team by way of a written agreement to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that CohnReznick will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
#GD #LI-Virtual #IND123 #LI-WC1
/*generated inline style */
/*generated inline style */
