About the Position
Do you love dogs, social media, photography, video, and telling a good story?
Siskiyou Pet Care and Freedom K9 are looking for a creative, organized, and digitally savvy Digital Content & Marketing Coordinator to help grow and manage our online presence.
This is a hands-on position for someone who enjoys turning everyday moments into engaging content. You’ll have the opportunity to photograph and video dogs, create social media content, manage websites and Google Business Profiles, produce newsletters, support SEO, and help tell the story of two growing local pet-care businesses.
The ideal candidate is someone who can work independently, bring fresh ideas to the table, and balance creativity with attention to detail. You should be comfortable working with dogs and in an active pet-care environment—and just as comfortable sitting down at a computer to edit a video, write a blog, update a website, or analyze engagement.
Our goal is simple: every dog. every detail. every time. We want our digital presence to reflect the same level of care we provide our clients and their dogs.
What You'll Do
Social Media & Digital Content
- Plan, create, schedule, and publish content for Facebook, Instagram, TikTok, YouTube, Nextdoor, and Google Business Profile.
- Develop engaging captions, educational content, promotional campaigns, graphics, photos, and videos.
- Create short-form video content including Reels, Shorts, and TikToks.
- Help develop longer-form educational and promotional video content for YouTube.
- Maintain a consistent brand voice and visual identity across platforms.
- Use content calendars and scheduling tools to plan campaigns and maintain a consistent posting schedule.
- Monitor social media trends and identify opportunities to create timely, relevant content.
- Review engagement and performance metrics and use that information to improve future content.
Photography & Video
- Capture photos and video of dogs participating in boarding, daycare, grooming, training, and other activities.
- Plan and coordinate content needs with staff.
- Turn everyday moments at our facility into engaging social media stories.
- Edit photos and videos for social media and YouTube.
- Organize and maintain digital photo and video libraries.
- Help create educational, promotional, behind-the-scenes, and client-focused content.
You don't need to be a professional photographer—but you should have a good eye for composition, lighting, and what makes a photo or video interesting.
Website Management & SEO
- Maintain and update company websites.
- Add and update service information, promotions, events, and other website content.
- Create landing pages for promotions and services.
- Write and publish educational blog content.
- Help improve website SEO and local search visibility.
- Ensure website information remains accurate and current.
- Coordinate website content with seasonal promotions, events, and marketing campaigns.
- Monitor website performance and recommend improvements.
YouTube
- Manage and maintain company YouTube channels.
- Upload and optimize videos.
- Write effective titles and descriptions.
- Create and organize playlists.
- Optimize videos using keywords and other basic YouTube SEO practices.
- Develop both long-form and short-form video content.
Google Business & Online Reputation
- Maintain company Google Business Profiles.
- Create and publish Google Posts.
- Update services and products.
- Monitor and respond professionally to customer reviews.
- Help strengthen the company's online reputation.
- Identify opportunities to improve local search visibility.
Email Marketing & Community Engagement
- Create and distribute periodic client newsletters through Mailchimp.
- Respond to comments, messages, and online engagement.
- Help build relationships with local businesses, community organizations, rescue groups, and other strategic partners.
- Research audience interests, local events, industry trends, and competitor activity.
- Use hashtags, location-based content, and other strategies to increase local visibility.
- Help promote community events, partnerships, special offers, and company initiatives.
Graphic Design & Marketing Materials
- Create graphics and promotional materials using Canva and similar tools.
- Design social media graphics, advertisements, flyers, newsletters, and other digital marketing materials.
- Maintain consistent branding across digital and printed materials.
What We're Looking For
We are looking for someone who is:
- Creative and curious — you enjoy coming up with new ideas and finding better ways to tell a story.
- A strong writer — you can write clear, engaging copy and adapt your voice for different audiences and platforms.
- Organized — you can manage multiple projects, deadlines, platforms, and content calendars without losing track of details.
- Self-motivated — you can work independently and take initiative rather than waiting to be told what to do.
- Comfortable with technology — you're willing to learn new platforms and stay current as digital marketing evolves.
- Detail-oriented — you notice typos, broken links, outdated information, inconsistent branding, and the little things that others may overlook.
- Collaborative — you enjoy working with a team and are comfortable gathering information and content from others.
- Comfortable around dogs — much of your content will be created in an active pet-care environment, so you should genuinely enjoy being around dogs.
Preferred Experience & Skills
- Experience managing social media for a business, nonprofit, organization, or personal brand.
- Experience creating short-form video for Instagram, Facebook, TikTok, or YouTube.
- Experience with Canva.
- Experience with Meta Business Suite.
- Experience with YouTube Studio.
- Experience with Google Business Profile.
- Experience with Mailchimp or another email marketing platform.
- Experience with WordPress and Divi or similar website platforms.
- Basic photography and video editing skills.
- Familiarity with Google Workspace.
- Basic understanding of SEO and local search.
- Experience using social media scheduling and analytics tools.
- Experience in pet care, veterinary medicine, animal training, hospitality, or another animal-related industry is a plus.
Education: High school diploma or GED preferred. Equivalent experience and demonstrated skills will be considered.
What This Job Is Really Like
This is not a sit-at-a-desk-and-schedule-posts-all-day position.
You'll spend some of your time behind a computer and some of your time on-site capturing the dogs, people, services, and moments that make our businesses unique.
One day you might be photographing a grooming transformation, the next creating a training Reel, updating a webpage, writing a newsletter, filming a YouTube video, or developing a campaign for an upcoming event.
We're looking for someone who enjoys that variety.
You should be comfortable getting creative, getting involved, and occasionally getting covered in dog hair!
Work Environment
- Combination of remote and on-site work.
- Regular on-site presence is required for photography, video, and content creation.
- Work takes place in an active pet-care facility and may involve moderate noise from dogs and normal facility activity.
- Occasional local travel may be required for events, training sessions, or community activities.
- Frequent use of computers, smartphones, cameras, and other digital equipment.
Physical Requirements
- Ability to sit or stand for extended periods.
- Ability to move around an active pet-care facility while capturing photo and video content.
- Occasional bending, kneeling, or movement to capture content.
- Ability to occasionally lift up to 25 pounds of equipment or promotional materials.
- Ability to safely work around dogs of varying sizes and temperaments.
Compensation & Employment
Pay: $20.00 per hour
Classification: Part-Time, Hourly / Nonexempt
This position does not have formal supervisory responsibilities but may collaborate with team members, contractors, and other partners on content and marketing projects.
Siskiyou Pet Care, LLC is an Equal Opportunity Employer.
This job description is not intended to be a comprehensive listing of all duties, responsibilities, or activities required for the position. Responsibilities may change as business needs evolve.
Employment with the company is at-will and may be terminated by either the employee or the company at any time, with or without cause or notice, consistent with applicable law.
How to Apply
Please submit your resume along with examples of your work.
A portfolio is strongly encouraged. This may include social media accounts you have managed, photography, videos, Reels/TikToks, graphic design, websites, blogs, newsletters, or other digital marketing projects.
If you don't have a formal portfolio, that's okay—show us what you can create.
We are especially interested in candidates who can demonstrate creativity, strong writing, visual storytelling, and an understanding of how to create content that gets people to stop scrolling.
Pay: From $20.00 per hour
Benefits:
- Employee discount
- Flexible schedule
People with a criminal record are encouraged to apply
Work Location: Hybrid remote in Mount Shasta, CA 96067
