The Lodge Sales Coordinator is responsible for promoting and increasing reservations, group bookings, and special events at a state-operated lodge. This role focuses on marketing, customer relations, and sales strategies to maximize occupancy and revenue while ensuring a high level of guest satisfaction. The Lodge Sales Coordinator works closely with the lodge management team to develop sales initiatives, coordinate events, and build partnerships with organizations, businesses, and tourism agencies.
Develop and execute sales strategies to increase lodge occupancy, group bookings, and special event reservations. Identify target markets, including corporate groups, weddings, retreats, and travel organizations. Supervises staff by interviewing, recommending staff for hire/fire, assigning and reviewing work, counseling, and evaluating the performance of incumbents. Promote the lodge through digital marketing, print materials, and direct outreach. Coordinate with tourism agencies, travel planners, and businesses to attract new guests. Maintain a database of leads, inquiries, and follow-ups to track booking trends. Serve as the primary point of contact for group reservations, special events, and sales inquiries. Build and maintain positive relationships with clients, vendors, and event organizers. Conduct site tours for potential customers, showcasing lodge amenities and services. Address client concerns and ensure smooth event execution and guest satisfaction. Assist in planning, scheduling, and coordinating events, conferences, and group stays. Provide detailed event proposals, contracts, and cost estimates for potential clients. Manage reservations, payment processing, and contract documentation. Track sales performance metrics, including occupancy rates, revenue, and client feedback. Assist in developing pricing strategies and promotional packages. Prepare monthly sales reports and present findings to lodge management. Ensure compliance with state policies, regulations, and financial procedures.
Strong knowledge of hospitality sales, marketing strategies, and revenue management. Ability to develop and execute targeted marketing campaigns. Experience with event planning, group reservations, and guest services. Excellent verbal and written communication skills for guest interaction and negotiations. Strong problem-solving and conflict-resolution skills to handle guest concerns effectively. High attention to detail for contract management, booking records, and financial documentation. Ability to manage multiple projects simultaneously in a fast-paced environment. Strong initiative and self-motivation to drive sales and exceed targets. Adaptability to changing priorities, seasonal demands, and guest needs.
At least two years of experience in hospitality management, event planning, or a related field.
Satisfaction of the minimum qualifications, including years of experience and service, does not entitle employees to automatic progression within the job series. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee’s demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.
N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.
