Position Overview
We are seeking a motivated and highly organized Digital & Integrated Marketing Associate to support marketing execution across our Consumer Brands portfolio. This is a hands-on opportunity for an early-career marketer to build broad experience across digital and omnichannel marketing, brand activation, creative development, shopper marketing, social engagement, events, and marketing operations.
The role will initially be structured as a contract position with the opportunity to convert to a full-time role based on performance, demonstrated ownership and impact, as well as the evolving needs of the organization. This is a hybrid role with in-office work required from Tuesday-Thursday in New Holland, PA.
Core Responsibilities
Digital, Omnichannel & Retailer Marketing
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Manage digital shelf and retailer content updates, including product copy, imagery, digital assets and syndicated content.
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Coordinate retailer content needs for product launches, promotions, seasonal initiatives and ongoing portfolio updates.
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Manage routine brand website updates, including copy, product information, imagery and content refreshes.
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Help ensure consistent and accurate brand representation across retailer and consumer-facing digital touchpoints.
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Support omnichannel retailer activations and customer-facing marketing initiatives.
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Partner with internal teams and agencies to connect consumer-facing programs with shopper and retailer activation.
Integrated Marketing & Brand Activation
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Support execution of integrated marketing campaigns across consumer, shopper, retail, digital, social and media channels.
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Maintain marketing calendars, key milestones and deliverables across assigned initiatives.
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Coordinate shopper marketing programs, retailer activations, customer sampling and brand experiences.
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Support trade shows and customer events, including logistics, branded materials, product shipments, samples, onsite coordination and post-event recaps.
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Partner with internal stakeholders and agency teams to ensure programs are executed accurately, consistently and on time.
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Assist in the development of marketing briefs, project kickoffs and campaign timelines.
Social Engagement & Creative Coordination
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Coordinate social content timelines, approvals and creative asset needs.
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Monitor social trends, competitive activity and relevant cultural moments to identify potential engagement opportunities.
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Review creative materials for accuracy, consistency and alignment with brand standards.
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Partner with agencies and internal stakeholders throughout creative development and execution.
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Support consumer response management, including coordinating responses and follow-up with Consumer Affairs, Quality and appropriate brand stakeholders.
Marketing Operations & Asset Management
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Manage marketing asset libraries, DAM systems and SharePoint platforms across assigned brands.
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Maintain organized, current and accessible marketing and creative assets.
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Coordinate creative routing, approvals and final asset delivery.
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Maintain marketing documentation, project trackers and other tools that help keep initiatives moving efficiently.
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Help identify opportunities to improve marketing processes and ways of working across the organization.
Insights, Reporting & Team Support
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Monitor competitive activity, new product launches, portfolio changes and relevant category and consumer trends.
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Assist with campaign performance tracking and development of post-program recaps.
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Develop presentations, project updates and marketing materials for internal and customer-facing meetings.
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Help organize performance data and translate results into clear learnings for the broader marketing team.
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Support ongoing portfolio and project management needs across Consumer Brands.
Education & Experience
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Bachelor’s degree in Marketing, Advertising, Business or related field.
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0–2 years of professional experience preferred.
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Strong internship, co-op, agency or early-career experience within CPG consumer brands organization is preferred.
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Experience working across multiple projects, stakeholders or marketing channels is a plus.
Skills & Capabilities
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Digitally savvy, with curiosity about emerging platforms, tools and evolving consumer behaviors.
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Strong organizational and project management skills
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Excellent written, verbal and presentation communication skills.
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Ability to manage multiple projects and timelines simultaneously.
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Collaborative mindset and comfort working cross-functionally and with external partners.
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Curious about consumers, brands, culture and the evolving retail landscape.
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Proactive, solutions-oriented approach with a willingness to learn and take on increasing responsibility.
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Comfortable working in a fast-paced environment with evolving priorities.
Technical Skills
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Strong Microsoft Office skills, particularly PowerPoint and Excel
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Experience with social media platforms/tools; familiarity with content publishing, engagement and performance reporting preferred.
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Experience with WordPress or similar content management systems preferred.
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Familiarity with Adobe Creative Cloud tools is a plus; ability to make basic asset edits or adaptations is beneficial.
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Familiarity with retailer content syndication, digital shelf, DAM or project management platforms is a plus.
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Valid driver’s license required.
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Ability to travel occasionally and provide onsite support for trade shows, customer events and brand activations.
