Do you want to support Amazon’s mission to build the world’s safest, most efficient, and sustainable delivery network by bringing the stories of those delivering on behalf of Amazon to life? We are looking for a Senior WW Brand Marketing Manager to lead marketing and campaign efforts that support our Last Mile delivery network with a goal of sustaining positive brand perception across partners, stakeholders, and customers alike.
We’re looking for a high-judgement and self-motivated individual with experience bridging business needs through high-value marketing and campaign work. In this role, the candidate will think big to develop disruptive, innovative 360-degree marketing plans and campaigns that promote all the ways that both Amazon and our partners are investing in the delivery experience. This individual will be tasked with developing and activating brand and marketing strategies that drive awareness, shape perception, and build trust with the DSP Program. The Sr. Brand Marketing Manager will collaborate with partner teams to formulate strategic insights, establish a holistic content strategy, and execute qualified marketing activations.
You will thrive in ambiguity and denounce the status quo, developing new and innovative ways to communicate, improving existing channels, and influencing and launching new methodologies. It will be critical to work across cross-functional teams of leaders, partner organizations, and stakeholders to ensure that we are launching programs through robust communication, change management strategies, and year-long campaign efforts. The work you and your team do will impact Amazon’s broader corporate reputation, requiring close partnership with Public Relations, Public Policy, and other important stakeholders.
The ideal candidate must be a strong communicator with strategic communications, marketing and/or campaign experience, business acumen, and excellent writing ability. The right candidate for this role excels at both developing winning engagement and messaging strategies and executing tactical plans with precision and thrives on delivering measurable results and positive impact. Excellent communication and writing skills are imperative for this role, and this role can formulate a clear viewpoint on complicated issues, creating a concise and well-written narrative to support their perspective. You will be a thought leader who indexes high on emotional intelligence. You’ll have to be comfortable with testing, learning, and even failing forward while bringing fresh ideas to the table. This role operates in a fast-paced, highly ambiguous, frequently-changing environment, and will require a team member who has good judgement and is comfortable interacting with both internal and external leaders and working with cross-functional teams.
Key job responsibilities
- Develop authentic and creative marketing plans and campaigns to both solve business needs and instill passion and engagement among the partner and delivery community
- Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
- Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
- Establish a north star vision and roadmap for the DSP brand
- Partner with agencies and internal creative teams to develop compelling content
- Identify emerging topics and develop proactive plans with stakeholders
- Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
- Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders
- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience in marketing or marketing research
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience presenting metrics and progress to goal to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to measure impact and determine improvements
- Experience with test and learn, marketing optimization, and experimentation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TN, Nashville - 106,400.00 - 157,600.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually
