You became a health coach to change lives. Here is a practice where you will actually get to watch it happen.
Lead the room. Run the classes. Own the part of the patient journey where everything finally clicks.
Be the bridge between knowledge and action
1. ABOUT US
DECLARE WELLNESS CENTER is an independent functional medicine practice in Murrells Inlet, SC, specializing in bioidentical hormone replacement therapy (BHRT), hormone optimization, and membership-based wellness care. Founded by Dr. Craig Cohen DC, FNP and Amanda Cohen, Declare was built around a simple belief: patients deserve a healthcare experience that is personal, proactive, and focused on addressing the root cause - not just managing symptoms.
We are a fast-growing practice known for creating a patient experience that feels warm, thorough, encouraging, and deeply relational. Our team combines clinical excellence with genuine care, helping patients feel supported through every stage of their health journey.
Our mission is to inspire, encourage, and lead people to a better destination in their health.
Learn more at Declare Wellness Center
2. OUR CORE VALUES
Everything we do - from patient care to the way we operate as a team - is guided by a shared set of values:
● Practice What You Preach - We believe great providers should personally value health, wellness, and optimization, not just professionally recommend it.
● Patients First, Always - Every recommendation, decision, and interaction is rooted in what is best for the patient and their long-term health outcomes.
● Take Ownership - We bring solutions, communicate proactively, and take responsibility for the standard of care and experience we create.
● High Standards, High Accountability - We care deeply about clinical excellence, continuous growth, and showing up with intention every day.
● Celebrate Progress - Whether it is a breakthrough in labs, a patient milestone, or a personal win, we believe progress deserves to be recognized and celebrated.
3. ABOUT THIS POSITION
The Health Coach will work closely with our team to guide patients through their wellness programs, lead health-related classes and workshops, and provide education on key lifestyle pillars including nutrition, movement, sleep hygiene, and stress management. You'll coach primarily in a group setting, with individual sessions when a patient needs extra support, helping them feel heard, motivated, and empowered to meet their goals.
This is a cross-trained role that combines health coaching with Wellness Coordinator responsibilities. Alongside supporting patients in their health journey, you will also assist with portal communication, patient follow-up, community management, and front desk coverage. We’re looking for a collaborative team player who is comfortable stepping in where needed to support the practice and patient experience.
Our protocols and processes are already established, so your primary focus will be helping patients successfully navigate and follow their care plan. You’ll thrive in this role if you enjoy working within a proven system, building strong patient relationships, and delivering consistent, high-quality support.
4. KEY RESPONSIBILITIES
Group Coaching & Patient Education
● Lead two one-hour group coaching sessions each week for active program members.
● Deliver the New Member Orientation class on Friday mornings for incoming patients.
● Run topic-based workshops covering detox, mindfulness, lifestyle, and biohacking.
● Educate patients across the core lifestyle pillars - nutrition, movement, sleep hygiene, and stress management.
● Schedule and conduct individual coaching sessions when a patient needs support beyond the group setting.
Behavior Change & Patient Follow-Through
● Identify the barriers keeping a patient from sustaining their plan, and work with them on realistic ways through.
● Respond to patient portal messages and keep communication moving between scheduled touchpoints.
● Conduct post-PME follow-up calls to check in on progress and address early obstacles.
● Review genetic reports and, where applicable, InBody scan results with patients, translating findings into practical next steps.
● Track patient engagement across the program and flag anyone who may need additional support.
Clinical Collaboration & Scope
● Work alongside the Provider to align lifestyle coaching with each patient’s medical treatment plan.
● Operate within your defined scope of practice, referring clinical questions to the Provider or Medical Director.
● Follow Declare’s established protocols and guide patients along a proven path of transformation.
● Participate in daily morning huddles, team training (typically held on Fridays), and case reviews with practice leadership.
● Complete Declare’s three-month patient program as part of your onboarding.
Patient Experience & Practice Support
● Manage our private Facebook group for members, encouraging interaction and community.
● Follow up with seminar and marketing leads to move interested prospects toward enrollment.
● Collect patient testimonials and coordinate thank-you gifts, cards, and birthday recognition.
● Contribute to other clinic initiatives as the practice grows.
Wellness Coordinator Cross-Training & Administrative Support
- Cross-train in the Wellness Coordinator role and assist with core administrative responsibilities alongside health coaching duties.
- Provide front desk coverage during staff absences, enrollment appointments, and busy periods.
- Support day-to-day practice operations as needed, demonstrating flexibility and a collaborative, team-first approach.
5. SKILLS & QUALIFICATIONS
Required
- Current health coaching certification (we do not require a specific certifying body)
- Minimum 6-12 months of hands-on health coaching experience
- Working knowledge of the lifestyle factors that drive health outcomes - nutrition, movement, sleep, and stress
- Confidence leading group sessions and speaking in front of a room
- Clear understanding of a health coach’s scope of practice and comfort working under the direction of the Clinic Director and Medical Director
- Strong written communication for portal messages and patient follow-up
- Proficient with Zoom, Calendly, Google Workspace, and Microsoft Office
- Genuine, personal passion for health and wellness - you actively seek out learning on your own time
- Personal engagement in health optimization - you live the habits you coach
- Willingness to cross-train in the Wellness Coordinator role and take on administrative duties
- Ability to connect with patients across a wide range of ages, goals, and starting points
Preferred (Nice to Have)
- Exposure to functional medicine, hormone health, or root-cause protocols
- Familiarity with behavioral change principles and motivational techniques
- Experience interpreting genetic reports, InBody results, or similar assessment tools
- EHR experience
- Background in personal training or fitness instruction
- Background in a cash-pay or membership-based practice model
6. YOU ARE THE RIGHT FIT IF YOU…
- Walk the walk - health optimization is part of your own life, and you personally live the habits you coach.
- Bring warmth, energy, and confidence into every room - whether it is a group of twelve or one patient having a hard week.
- Are coachable and adaptable, and eager to learn how we do things here.
- Are genuinely passionate about health and constantly learning - the kind of person who watches wellness videos, follows the research, and digs into new information because you want to.
- Are comfortable working within established protocols and guiding patients along a proven path of transformation.
- Understand your scope of practice and are comfortable taking direction from the Clinic Director and Medical Director.
- Thrive in a fast-paced environment where accountability, teamwork, and initiative are expected.
- Connect easily with people across a wide range of ages and goals and can meet each of them where they are.
- Are looking for a long-term opportunity to grow within a practice you truly believe in.
7. COMPENSATION & BENEFITS
Pay: $27-$33 per hour, based on experience
Bonus Structure: Performance-based bonus; eligible after the 90-day introductory period
Schedule: Full-Time, five days per week.
- Monday–Thursday: 8:15 AM–4:30 PM
- Friday: Abbreviated schedule, currently 10:30 AM–12:30 PM, primarily for New Member Orientation.
- Every other Tuesday: Extended hours from 8:15 AM–7:30 PM to support the evening group coaching class.
Friday Schedule: Friday is a dedicated workday with shorter hours. The orientation start time may vary based on practice needs, and additional Friday hours may be required for team training and onboarding, particularly during the first few months. Friday hours may evolve as training is completed and the needs of the role develop
Location: In-Person - Murrells Inlet, SC
Benefits Include:
● Team member discounts on care, services, and products offered through the practice
● One week of paid time off after one year of employment
● Full participation in Declare’s three-month patient program, including curriculum, lab work, and genetic testing
A note on benefits: Declare Wellness Center is a small, independent practice, which means we do not currently offer employer-sponsored health insurance.
We want to be transparent about this upfront so you can make an informed decision before investing time in our hiring process.
Our team members typically obtain coverage through a spouse or partner, the ACA marketplace, or a health-sharing plan, and we are happy to discuss these options during the interview process.
If securing employer-sponsored health insurance is essential for you, this role may not be the right fit and we completely understand and respect that.
8. WHAT SUCCESS LOOKS LIKE HERE
You know you are thriving in this role when patients arrive at group sessions because they want to be there, when the Friday orientation class sets new members up feeling clear and confident about what is ahead, and when the Provider trusts that the lifestyle side of every care plan is being carried properly. By the six-month mark, success looks like consistent attendance across group coaching, a workshop calendar that runs consistently, patients who reach out to you between visits because they know you will answer, and an active members’ community that keeps people engaged with the program.
When a patient tells you the changes finally clicked - and you were the one walking alongside them while they did - you are succeeding in this role.
9. HOW TO APPLY
We want to get a sense of who you are before we meet. Please submit a short Loom video (2-3 minutes) along with your current resume or CV, answering the following two questions:
● What draws you to health coaching - and how do the habits you coach show up in your own life outside of work?
● Tell us about a time a patient or client was not making progress despite doing what you asked. How did you approach it, and what did you learn?
Send to: [email protected]
Learn More: declarewellnesscenter.com
Applications are reviewed on a rolling basis. Candidates who submit a Loom video will be prioritized for screening.
Pay: $27.00 - $33.00 per hour
Benefits:
- Employee discount
- Paid time off
Work Location: In person
