About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WMBF:
WMBF is Horry County, South Carolina's most trusted local media organization serving Myrtle Beach-Florence (Nielsen DMA #97), and Gray Media's local NBC affiliate for the Grand Strand and Pee Dee region. It features a nationally recognized, award-winning newsroom producing more than 40 hours of live local original content every week. Recent honors include a 2025 National Edward R. Murrow Award, the NABJ Salute to Excellence Award, several South Carolina Broadcasters Association, RTDNA and Southeast Emmy Awards. Plus, our First Alert Weather team has earned WeatherRate's Certified Most Accurate distinction for the last seven years running.
WMBF is backed by the power of Gray Digital Media's full-service suite of digital advertising solutions, and is also an affiliate of Bounce, Telemundo, and Palmetto Sports & Entertainment - a Gray Media broadcast sports network covering South Carolina, and locally carrying 25 Myrtle Beach Pelicans (MiLB) games this season in addition to partnerships with the Atlanta Braves, Charlotte Hornets, Carolina Hurricanes, South Carolina Gamecocks, and Clemson Tigers.
Deeply committed to community service, WMBF partners with the Salvation Army on multiple annual initiatives and acts as a media partner for numerous events, including the PGA Tour's ONEFlight Myrtle Beach Classic.
Myrtle Beach is consistently one of the fastest-growing metro areas in the U.S. for many reasons, contributing to WMBF's record revenue year in 2025, and positioning the station well for success with key Q1 goals already achieved. With a booming local economy, rapid growth, sun, and sand, WMBF offers an incredible quality of life alongside its professional opportunities. Come see why this coastal community is so popular!
Job Summary/Description:
Gray Media is looking for the next Vice President/General Manager for WMBF in Myrtle Beach, SC. The ideal candidate will have 10+ years of media management experience, including experience as a General Manager, Director of Sales, or News Director. The Vice President/General Manager will report directly to a Senior Operating Officer (SOO) of Gray and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.
Duties/Responsibilities include, but are not limited to:
- Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
- Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that are in alignment with the local brand
- Effectively communicate with department heads and all employees. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals
- Encourage innovation across all levels of the organization
- Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners
- Provide training and development opportunities to team members
- Responsible for all aspects of financial statements and ensuring station compliance.
- Responsible for station operating and capital expense budgets
- Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations
- Understand and adhere to company policies, and at all times adhere to the highest ethical standards
- Perform other duties as may be assigned
Qualifications/Requirements:
- 10+ years of media experience, including experience as a GM, DOS, or ND.
- Bachelor’s degree in a related field. Equivalent work experience may suffice
- Strong understanding of the industry and its future
- Great communication skills - written, presentation, oral, and people skills
- Must be able to manage multiple priorities to meet tight deadlines, and be able to adapt to changing deadlines while presenting a calming and confident presence
- Strategic/analytical thinker and influencer
- Leadership skills and abilities such as emotional intelligence, conflict resolution
- Excellent negotiator
- Able to build teams and high performers
- Ability and willingness to become a community leader
- Familiarity with employment law compliance at an operational level
- Financial Reporting
- Adapt to changing business needs, at times with little/no notice, and lead others through change
- Identify, hire, and retain talent
- Computer proficiency, including business software such as MS Suite and Enterprise/SAP-type
- Must have or be able to attain a valid driver's license. Driving record should not have any major convictions, no more than one minor conviction, or an at-fault accident in the past 3 years.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings (https://gray.tv/careers#currentopenings), you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WMBF-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
