Fior di Sole is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
With over 25 years of experience in the wine industry, we are proud to be the 10th largest winery in California, with a portfolio of brands that spans more than 3.5 million cases, 8 million gallons, and more than 65 retailer-exclusive and client wine brands across all price tiers, from popular to super-premium.
Our wines can be found in leading retailers internationally and throughout the US, including Total Wine, HEB, Whole Foods, Costco, Kroger, Spec's, BevMo! and Trader Joe's.
Summary:
The Private Label Sales Manager is responsible for wine sales and distribution of our national and controlled brands for the company. They are responsible for managing key relationships and partnerships with brokers, distributors, vendors and consumers. This role serves as the key driver for sales and will require high business acumen, deep industry knowledge, strong customer service skills, and be able to serve as our brand ambassador. The Private Label Sales Manager will cultivate opportunities in the market for chain accounts and set (and reach) sales targets. This role will work closely with the National Sales Director, Regional Managers, and Marketing in creating strategies for brand positioning and market penetration, as well as developing concepts, campaigns and other deliverables for consumers.
Reports to: Director of National Sales
Classification: Full-time, Exempt
Compensation: $120k - $150k with a discretionary bonus and commision based on company and sales performance.
Core Responsibilities:
- Develop strategic initiatives, set annual sales goals, and leverage opportunities to grow brands and market share.
- Have and/or create great relationships with key strategic customers and distributors to add value and deliver the strategic plan through these key relationships
- In depth knowledge of pricing strategy throughout the 3-tier system
- Provide wine/brand education and presentations for buyers, distributors, and consumers.
- May be involved in the budgeting and forecasting sales revenue and budgets.
- Maintain database on consumers/clients; continually gather and analyze data, make recommendations or create/revise strategies, and report regularly to critical senior management and ownership.
- Maintain and support a safe working environment for staff, work with EH&S to report near misses and risks and proactively keep work areas safe.
- Ensure compliance with all state, federal and local regulations, including TTB, ABC, and all other governmental regulatory committees.
- Work closely with Marketing on brand development and concept creation, identifying key markets for specific development opportunities; may also collaborate on specific promotions, brand programming, etc.
- Achieve revenue and distribution goals
- Travel to attend client meetings if necessary
- Other duties as assigned.
Qualifications:
- At least five years of sales management experience in a wine or spirits company required, experience in a high-volume winery (>500K case annual production) strongly desired
- Bachelor’s Degree preferred, but appropriate work experience is considered.
- Strong problem solving and effective decision making, in a fast-paced, high volume and high-pressure environment.
- Knowledge of wine, wine sales, and three-tier distribution
- Understanding of grocery and chain markets
- Ability to budget and forecast, strong sense of sales trends and market
- Must be able to travel on occasion (5-30%) of the time (this amount could grow in time in the future); Valid driver’s license and the ability to be insured and hold clearance to fly domestically
- Safety first mentality, able to create and maintain a safe working environment and report any potential risks
- Extremely analytical and detail oriented, with high utilization of data/analytics to help inform decisions regarding sales strategies, pricing, FOB, etc.
- Ability to work with customers, vendors, brokers, distributors, wholesalers, staff and more with positivity and engagement, serving as a true ambassador for company and its brands
- Proven ability to cultivate, build and maintain relationships
- Fluency in MS Office required and familiarity with Industry software/data a plus (VIP, iDig, Nielsen, etc.)
- Ability to multi-task, prioritize appropriately, shift priorities, adapt quickly to new situations, and work under tight deadlines
- Strong individual contributor with the ability to self-direct
Our Benefits:
- Medical, Dental, and Vision Insurance – Full suite of healthcare coverage options to meet individual and family needs.
- Life and AD&D Insurance – Company-provided coverage for added peace of mind.
- Paid Time Off (PTO) – 14 days of annual PTO to rest, recharge, and prioritize personal well-being.
- Paid Family Medical Leave – Company-paid leave to support employees during important family or medical situations.
- 401(k) Profit Sharing Plan with Company Match – Plan for your future with our retirement savings plan, including generous company matching.
- Holiday Pay – Paid holidays provided throughout the calendar year.
- PTO Donation – Employees can donate PTO hours to a shared bank or directly to a co-worker in need.
- Employee Assistance Program (EAP) – Confidential, company-provided support for mental health, financial counseling, legal guidance, and more.
- LifeMart – Access to exclusive discounts and special offers on products and services through the LifeMart employee savings program.
- Pet Insurance – Optional coverage to help care for your furry family members.
- Employee Wine Discounts – Enjoy generous savings on our portfolio of wines.
- Supplemental Benefit Options – Access to a variety of voluntary benefit programs for additional coverage and personalized support.
Please note it is not typical for a new hire to be offered compensation at or near the top of that range. The final salary offered will depend on several factors, such as the candidate’s qualifications, education, and experience. It will also take into account internal equity as well as alignment with current market data.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Vision insurance
Application Question(s):
- Do you have knowledge of wine, wine sales, and three-tier distribution?
- Do you have active relationships with buyers in retail chains?
Experience:
- Sales Management in wine or spirits: 5 years (Preferred)
Willingness to travel:
Work Location: In person
