Position Summary
The Sales Enablement Analyst is responsible for developing, maintaining, and optimizing commercial product content that enables sales teams to effectively position, sell, and support ProAmpac's products and solutions. This role serves as the bridge between Product Development, Strategic Marketing, Sales, and Commercial Leadership to ensure sellers have accurate, compelling, and accessible product information throughout the customer lifecycle.
Reporting to the Senior Director, Global Sales Enablement, the Product Content Analyst manages the organization's product knowledge repository, sales content library, competitive intelligence, and customer-facing resources. This role ensures commercial content remains current, consistent, and aligned with evolving market needs, product innovations, and strategic growth initiatives.
Essential Duties and Tasks
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Reasonable accommodations may be made, upon request, to enable individuals with disabilities to perform the essential functions.
- Develop and maintain commercial product content, including product overviews, technical data sheets, sales guides, brochures, presentations, playbooks, FAQs, and customer-facing collateral.
- Translate technical product information into clear, customer-focused messaging that supports consultative selling.
- Create standardized product messaging that highlights customer value propositions, competitive differentiation, sustainability benefits, and application expertise.
- Ensure product content supports multiple industries, markets, and customer segments.
- Serve as the primary owner of the commercial product knowledge library and content repository.
- Organize and maintain sales enablement content within the organization's content management and enablement platforms.
- Establish governance processes for content creation, approval, version control, and lifecycle management.
- Archive outdated materials and ensure sales teams have access to the most current content.
- Partner closely with Product Development, Strategic Marketing, Sales Leadership, Operations, R&D, and Customer Success to gather product information and develop sales resources.
- Support new product launches by developing sales kits, launch materials, competitive positioning, and product training resources.
- Participate in product roadmap discussions to prepare commercial content in advance of launches.
- Coordinate with Marketing Communications to ensure consistency between marketing campaigns and sales materials.
- Research competitor products, market trends, industry developments, and customer needs.
- Develop competitive battle cards and comparison guides for the sales organization.
- Monitor industry changes and communicate relevant updates to commercial teams.
- Maintain current market intelligence that supports strategic selling conversations.
- Develop product playbooks and sales tools that improve seller confidence and customer engagement.
- Assist in creating content for onboarding programs, sales training, and ongoing commercial development.
- Partner with Sales Training & Development to integrate product knowledge into learning programs.
- Support sales meetings, product launches, and commercial events with content preparation.
- Monitor utilization and effectiveness of sales content through analytics and user feedback.
- Collect input from field sales teams to identify content gaps and improvement opportunities.
- Recommend enhancements that improve seller productivity and customer engagement.
- Measure content adoption and support continuous optimization initiatives.
- Manage multiple content development projects simultaneously while meeting deadlines.
- Coordinate with internal stakeholders and external vendors as needed.
- Maintain project timelines for product launches and content updates.
- Ensure consistent branding, formatting, and messaging across all commercial materials.
- All other duties as assigned.
Qualifications, Education and Experience
- Bachelor's degree in Marketing, Business, Communications, Technical Writing, Packaging Science, Engineering, or related field required.
- 3–7 years of experience in product marketing, sales enablement, technical communications, product management, commercial excellence, or content development.
- Experience supporting manufacturing, industrial, or packaging organizations strongly preferred.
- Experience creating technical and commercial content for sales organizations.
- Familiarity with content management systems, Learning Management Systems (LMS), CRM platforms (Salesforce preferred), and Microsoft Office Suite.
- Experience with graphic design, presentation software, or digital content creation tools is a plus.
Key Competencies
Work Environment
Work primarily in a climate controlled indoor environment with minimal safety/health hazard potential. Hearing protection, safety shoes, vision and other protection required when in manufacturing areas.
This role operates in a professional office environment that may have some exposure to a manufacturing environment. Employee is rarely exposed to non-toxic/nuisance smells from chemicals, airborne dust, moving mechanical parts, high noise levels and hot/humid environmental conditions in the manufacturing areas.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Employee is regularly required to stand; walk; use hands/fingers to type, hold, handle, or feel; and reach with hands and arms. The employee is regularly required to talk or hear. The employee must occasionally lift and/or move up to 10 pounds.
The position requires 25% of travel time.
Other Duties
Always take ownership, be accountable for your actions, your job and your team. This job description is a tool for you. Other job duties/projects may be assigned to you to meet business needs, this outline is not to be considered a detailed description. Good and reliable attendance, positive attitude and at or above job specific metrics and/or goals will reflect on your annual review.
Duties, responsibilities, and activities may change at any time with or without notice.
EEO Statement
ProAmpac is an equal opportunity employer and prohibits discrimination in its employment decisions based on race, religion, color, national origin, citizenship or immigration status, sex, pregnancy, childbirth and related conditions, lactation status, gender identity, sexual orientation, age, disability, veteran or military status, genetic information, ancestry or any other protected status as required by law. ProAmpac is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination of employment, recruitment advertising, pay and other forms of compensation, training and general treatment during employment. Discrimination of any type will not be tolerated.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
