Discover Your Purpose with Us at Discovery Senior Living!
POSITION SUMMARY
The Vice President of Digital Marketing & Performance is a strategic leadership role responsible for driving STAT Marketing’s digital vision, strategy, and performance. This leader will bring deep expertise across digital channels, customer acquisition, performance marketing, and integrated brand experiences, while leading a multidisciplinary team responsible for website strategy, search, content, email, social media, and digital optimization. The role is focused on delivering cohesive, data-driven digital marketing strategies that strengthen brand presence, improve engagement, optimize lead generation, and support organizational growth.
Reporting to the SVP of Strategic Marketing, the VP will oversee digital marketing operations, including team leadership, agency management, digital systems, and cross-functional collaboration. This individual will serve as both a strategic advisor and operational leader, capable of influencing stakeholders, mentoring high-performing teams, and driving measurable business impact through innovative digital marketing strategies.
This position directly overseas STAT Digital Marketing contributing team members.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
- Collaborate with SVP of Strategic Marketing on high-level marketing initiatives to support community traditional and digital lead generation and lead conversion efforts
- Serve as the primary point of contact and trusted advisor for the digital agency relationship, directly managing functional leads across website strategy, search, content, email, social media, and digital optimization, each responsible for their respective teams
- Become an authority on all markets in which DSL operates and develop an understanding of community competitive landscape, sales objections and differentiators, articulating insights to transform recommendations into innovative integrated marketing campaign strategies
- Own the overarching digital strategy including website strategy, search, content, email, social media, and digital optimization for communities ensuring alignment with business goals, brand voice, and marketing strategic initiatives and objectives
- Oversight of digital eco-system, platforms, and agencies
- Analyze ongoing lead generation performance, conducting channel analysis, tracking KPIs, and optimizing spend in partnership with centralized marketing leadership and analytics to improve ROI
- Own STAT Marketing revenue, billing, and agency budgets including resources, tools, platforms, and agency partnerships, and oversee SOWs, scopes, and deliverables to align with strategic priorities
- Analyze monthly agency financials and report on variances as appropriate
- Monitor project budgets and ROI, recommending resourcing or process shifts to drive efficiency and results
- Uphold brand consistency and quality across all digital marketing, experiential, and environmental channels
- Collaborate with cross-functional teams to deliver high-impact lead generation outcomes
- Maintain in-depth knowledge of proprietary DSL marketing programs
- Support investor-facing discussions by providing marketing strategy insights, digital performance data, reporting, and analysis for presentations and ad hoc inquiries
- Stay ahead of digital trends, tools, and platform changes to ensure the organization remains competitive and relevant
- Build, mentor, and inspire a high-performing digital marketing team, fostering collaboration, accountability, and continuous development
- Define roles, workflows, and success metrics across creative and digital teams to optimize output and collaboration
- Assist with onboarding and training new team members on marketing best practices and programs
- Other duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field; advanced degree preferred
- 12+ years of progressive experience leading integrated marketing strategy, with deep expertise across digital disciplines
- Industry experience in senior living, healthcare, real estate, or agency settings strongly preferred
- Demonstrated success in developing, leading and executing digital agency strategies that drive engagement and business growth
- Experience in performance marketing and lead generation environments
- Minimum of 8 years of experience in marketing analysis, reporting, and ROI measurement
- Working knowledge of AI Marketing tools
- Strong financial acumen with experience managing large-scale budgets, GL coding, P&L oversight, and forecasting
- Proficient in interpreting and presenting ROI data to executive teams and investment partners
- Hands-on experience with CRM systems and marketing automation platforms (e.g., HubSpot)
- Proven leadership of cross-functional and matrixed teams within high-growth or high-pressure environments
- Demonstrated ability to scale digital operations to support organizational growth
- Expert level familiarity with analytics tools such as Adobe Creative Suite, Google Analytics, PBI, etc.
- Strategic, innovative thinker with a collaborative, adaptable, and solutions-oriented mindset
- Innovative spirit, receptive to change and substantial organizational growth
- Intense work ethic with a dedication to teamwork
- Strong attention to detail and deadlines
- Multitasking skills for handling multiple projects, cross-divisionally
- Critical thinking skills for identifying and addressing concerns
- Strong executive presence with exceptional communication skills; adept at presenting to C-level stakeholders and investors
- Capacity to train and mentor other team members
- Excellent grammar, editing and copywriting skills
Knowledge, Skills, and Abilities:
Language Skills: Above average communication skills.
Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission’s proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Ability to articulate data and present to senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. Ability to thrive and multi-task in a fast-paced, high-pressure environment.
ENVIROMENTAL AVAILABILITY
Works primarily indoors in a climate-controlled setting.
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for extended periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for extended periods of time. The employee must occasionally lift and/or move up to ten pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
Why Join Us?
- Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
- Thrive in a purpose-driven environment that puts residents first
- Join a collaborative, supportive leadership team that values your voice
- Build meaningful connections and create lasting impact for residents and their loved ones
Benefits You’ll Enjoy:
- Competitive wages
- Early access to earned wages before payday!
- Flexible scheduling options with full-time and part-time hours
- Paid time off and Holidays (full-time)
- Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
- 401(K) with employer match
- Paid training
- Opportunities for growth and advancement
- Meals and uniforms
- Employee Assistance Program
Equal Opportunity Employer
We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V
A Note to Applicants
This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.
Agency Policy
We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.
Employment Scam Warning
We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.
