POSITION SUMMARY
The Convenience Business Development Manager is TGF's primary new-business hunter for convenience retail. This role owns prospecting, access, relationship development, presentations, negotiations and commercialization across national and regional chains, travel centers and distributor networks.
The right person understands both the headquarters sale and the execution required to make a program real. You know how to work through McLane, Core-Mark/PFG, Eby-Brown and regional distributors; how to create a compelling grab-and-go proposition; and how to keep complex opportunities moving across buyer, distributor, broker and internal teams.
WHAT YOU WILL OWN
Prospecting and New Account Acquisition
- Build and execute a focused target strategy across national and regional convenience chains, travel centers and other high-potential operators.
- Create qualified opportunities through direct outreach, existing relationships, broker partners, distributor contacts, industry events and persistent follow-up.
- Map each target account, identify decision makers and develop retailer-specific entry strategies.
- Secure buyer meetings, category reviews, product presentations, distributor discussions and pilot opportunities.
- Own the opportunity from first contact through authorization, commercial agreement, distributor setup and launch commitment.
- Maintain a disciplined, stage-based pipeline in HubSpot with accurate values, probabilities, next actions and expected timing.
Convenience Selling and Channel Solutions
- Develop customer-specific selling stories built around the convenience shopper, trip mission, price point, impulse placement and retailer economics.
- Identify white-space opportunities across grab-and-go snacks, single-serve formats, private label, regional concepts, seasonal programs and retailer exclusives.
- Partner with Marketing and R&D to create differentiated products, packaging and merchandising ideas that fit the channel.
- Lead presentations, tastings, proposals and negotiations with confidence and commercial discipline.
- Balance creativity with operational reality, ensuring opportunities can be produced, distributed and executed profitably.
Distributor and Broker Development
- Develop the distributor relationships required to secure and support new convenience distribution, including McLane, Core-Mark/PFG, Eby-Brown and regional partners.
- Navigate item setup, warehouse authorization, forecasting, initial orders and rollout requirements for newly won programs.
- Recruit, onboard and direct convenience brokers where they improve account access and in-market execution.
- Set clear expectations for introductions, pipeline creation, follow-up and presentation quality, and address underperformance quickly.
- Retain personal accountability for the customer strategy and close rather than outsourcing ownership to brokers or distributors.
Commercialization and Handoff
- Coordinate across Marketing, R&D, Supply Chain, Operations, Finance and Customer Success to move new opportunities from concept to shelf.
- Lead alignment on assortment, pack configuration, forecast, distributor path and launch timing.
- Remain engaged through first shipment, initial rollout and early issue resolution.
- Complete a structured transition to the Retail Business Manager once the account is established, ensuring all commitments, contacts, forecasts and growth opportunities are documented.
WHO YOU ARE
You are energized by the chase. You enjoy walking into a channel with white space, creating the strategy and building the relationships required to win. You understand that convenience selling requires speed, persistence and operational fluency. You can move comfortably from a senior buyer conversation to a detailed distributor setup discussion without losing momentum.
- A true hunter who wants to open accounts, not spend most of the week maintaining mature ones.
- Well-connected in convenience, but not dependent on a contact list to create opportunities.
- Knowledgeable about distributor dynamics, item setup and the realities of store-level execution.
- Commercially sharp and comfortable discussing margin, trade spend, retail price, pack architecture and volume assumptions.
- Creative enough to see new possibilities and disciplined enough to qualify them.
- Resilient, self-directed and comfortable operating with a high degree of autonomy and accountability.
QUALIFICATIONS
- Five or more years of convenience-channel sales or new-business development experience within food, snacks, candy, CPG or manufacturing.
- Demonstrated record of personally acquiring new convenience chains, travel-center customers or distributor-supported programs.
- Direct experience with major convenience distributors such as McLane, Core-Mark/PFG, Eby-Brown or comparable regional partners.
- Experience selling directly to buyers, category managers and senior convenience decision makers.
- Experience recruiting and managing convenience brokers.
- Strong presentation, negotiation, financial and written communication skills.
- Proficiency with CRM platforms, BI tools, Microsoft Excel and PowerPoint.
- Bachelor's degree preferred; equivalent relevant experience will be considered.
- Ability to travel up to approximately 30%, including customer visits, distributor meetings, trade shows and TGF facilities.
WHY TOP PERFORMERS JOIN TGF
You can shape the channel. This is a dedicated growth investment with meaningful white space and the freedom to help define where and how TGF wins in convenience.
You will work close to leadership. You will partner directly with the Vice President of Sales & Marketing and leaders across Marketing, R&D, Supply Chain and Operations.
You can create, not just sell. TGF can develop retailer-specific products, formats and programs, giving you more than a standard catalog to bring to customers.
You will have real capabilities behind you. Our manufacturing platform, broad snack expertise and entrepreneurial pace allow strong ideas to move quickly.
Your wins will matter. Every chain opened, distributor relationship developed and program launched will directly influence TGF's next phase of growth.
You can grow with the business. As the channel expands, strong performance creates the opportunity to take on broader strategic and leadership responsibilities.
SCOPE OF RESPONSIBILITY
This role is the primary owner of TGF’s convenience channel business development efforts. The Convenience Business Development Manager operates with a high degree of autonomy in prospecting, partnership development, and channel execution, reporting results and escalating strategic decisions to the VP of Sales & Marketing.
This job will have access to confidential data including pricing, margin, trade spend, and customer contract information. Ability to handle sensitive commercial information with discretion and professionalism is required.
KNOWLEDGE AND SKILL REQUIREMENTS
- Hunter mentality who is energized by prospecting, pipeline building, and winning new business.
- Strong strategic selling skills, including senior-level relationship development and consultative selling.
- Proven broker management experience with the ability to recruit, develop, and hold partners accountable.
- Financial acumen includes trade spend management and new account P&L analysis.
- Strong presentation and negotiation skills.
- Proficient in CRM platforms (Hubspot preferred), BI tools, distributor portals, Nielsen data and Microsoft Office Suite.
- Self-directed and entrepreneurial who thrives in building a channel from the ground up.
EDUCATION AND EXPERIENCE
- Bachelor’s degree preferred.
- 5+ years of convenience channel sales or business development experience within CPG or food manufacturing.
- Demonstrated track record of securing new partnerships and driving distribution growth in the convenience channel.
- Experience managing national or regional convenience distributors (Core-Mark, McLane, Eby-Brown, or similar).
- Experience recruiting and managing broker partners in the convenience channel.
PREFERRED QUALIFICATIONS
- Experience in snack, bulk, or better-for-you food categories.
- Existing relationships with major convenience chains and distributors.
- Experience with channel-specific innovation, CPG success and exclusive program development.
PHYSICAL DEMANDS
The employee must occasionally lift and/or move up to 25 pounds. While performing the duties of this job, the employee is regularly required to sit for extended periods, use hands to operate a computer, and talk or hear. The employee is occasionally required to stand and walk.
WORK ENVIRONMENT
- Work is primarily performed in Charlotte office with occasional trade travel and customer visits.
- The noise level in the typical work environment is usually moderate.
TRAVEL REQUIRED
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Up to 30% of travel required, including customer visits, broker meetings, trade shows, and industry events.
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Affordable healthcare (medical/dental/vision)
- Opportunity to participate in the Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Short Term Disability Insurance paid by the company
- Basic life Insurance equals to your annual salary paid by the company
- Employee Assistance Program – paid by the company
- Long Term Disability Insurance
- The opportunity to purchase additional voluntary insurance coverage for:
- Life Insurance
- Accident
- Whole Life
- Prepaid Legal
- PTO (Paid Time Off)
- 9 Paid Holidays per year
- 401-k Plan (eligible after 6 months of employment)
About us:
Truly Good Foods has sales and distribution offices in Orlando, Atlanta, Washington DC, Reno, Dallas and Charlotte, NC. Our SQF, Kosher and organic production facility in Charlotte roasts nuts & seeds daily and blends over 60 bulk snack mixes. These facilities also package and re-box many of our items to meet our customers’ varied needs. Charlotte is our corporate headquarters, and is home to purchasing, accounting, and sales & marketing offices.
Truly Good Foods is a second-generation family owned business. Our company was founded in 1977 by Jerry and Betty York and is now run by their two daughters, Angela Bauer and Carolyn Bennett. Proud to be a women-owned company, Truly Good Foods is certified in the WBENC and the WOSB. We start by sourcing the highest quality ingredients and then create snacks and mixes bursting with the bold flavors you love. With more than 3,000 snacks in our product line, Truly Good Foods is the ideal snack partner for your business.
Stage 1: Applied
Stage 2: Review
Stage 3: Interview
Stage 4: Hired
