About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About the Role
At SharkNinja, we don’t just sell products; we create category-defining consumer experiences. We are looking for a sharp, hungry, and highly collaborative Junior Copywriter to join our in-house creative team. Operating out of our global headquarters in Needham, MA, this role is built for a wordsmith who loves to turn complex technical innovations into punchy, human, and highly persuasive stories.
You will partner closely with Designers, Art Directors, and Brand Managers to craft copy that spans the entire consumer journey. From snappy TikTok hooks and scroll-stopping digital ads to retail displays and product packaging, you will help shape the voice of multi-billion-dollar brands. This is a fast-paced role where your writing will immediately impact millions of households worldwide.
What You’ll Do
Craft Multi-Channel Copy: Write compelling, clear, and brand-consistent copy across paid social (TikTok, Meta), email campaigns, DTC website pages, Amazon listings, retail signage, and product packaging.
Brainstorm with Art Partners: Collaborate daily with junior and mid-level designers and art directors to conceptualize fresh, platform-native creative ideas that solve real business challenges.
Translate Tech into Human: Take raw product data and engineering features from our R&D labs and translate them into benefit-driven, consumer-facing copy that makes people say, "I need that."
Embrace an AI-Native Workflow: Actively utilize LLMs (like ChatGPT, Claude, or Gemini) to brainstorm angles, generate variations, summarize research, and accelerate your creative process.
Maintain Voice and Tone: Learn, protect, and evolve the unique brand voices within the SharkNinja portfolio, ensuring a consistent tone across all touchpoints.
Own Your Work: Manage multiple fast-turning projects simultaneously, taking feedback constructively and iterating quickly without losing your creative spark.
Qualifications
1–3 Years of Copywriting Experience: Portfolio school graduates, agency interns, or junior in-house writers are all welcome. Experience writing for consumer products, tech, or lifestyle brands is a plus.
A Punchy, Versatile Portfolio: Showcases strong conceptual thinking, short-form storytelling, and a clear understanding of how copy changes depending on the platform (e.g., how an email headline differs from a TikTok hook).
Grammar Geek with a Human Touch: Flawless editing skills and attention to detail, paired with the ability to write conversationally rather than academically.
Curious and Tech-Forward: Eager to learn new tools and systems. You don't fear AI; you view it as a brainstorming partner that helps you write faster and smarter.
Thrives in Fast-Paced Environments: Highly adaptable, proactive, and energized by tight deadlines. You love to test ideas, see what works, and quickly pivot.
What Does Success Look Like?
In 30 Days: You have fully integrated into the Needham creative team, met your core cross-functional partners, and deeply familiarized yourself with our brand voice guides and product portfolios.
In 90 Days: You are independently owning the copywriting for routine digital, social, and email briefs. Your copy requires minimal structural editing, and you are actively pitching collaborative ideas with your design partners.
In 1 Year: You have written the copy for major, high-performing product launch campaigns. Your ability to turn technical specs into relatable consumer benefits has streamlined our creative output, contributing to campaigns that are "Outrageously Extraordinary."
Why SharkNinja?
SharkNinja is an innovative global powerhouse behind two multi-billion-dollar brands, Shark and Ninja. We were proudly named to TIME’s List of the 100 Most Influential Companies , and we are growing at an unprecedented pace.
The Needham HQ Innovation Campus: You will work out of our global headquarters in Needham, Mass. It’s an energetic environment packed with advanced engineering labs, culinary kitchens, and full-scale prototyping studios—giving you direct, hands-on access to the innovations before they even hit the market.
An AI-Native Culture: We don’t run from the future; we build it. We actively expect and empower our creative teams to use modern tools to remove mechanical friction, freeing you up to focus on pure, high-concept creative thinking.
True Career Acceleration: We are a flat, fast-moving organization that rewards ownership and impact above all else. If you have the drive, talent, and work ethic, there is zero red tape preventing you from taking on big projects and rapidly growing your career.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range $60,000 — $73,700 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions , please refer to this Candidate Privacy Notice .
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at
[email protected]