Job Title: Director of Franchise Recruitment Media
Job Level: Full Time Exempt
Department: Marketing
Reports to: VP of Franchise Recruitment Marketing
Position Summary:
This role is responsible for leading the HOTWORX Media Studio, an in-house content program dedicated exclusively to franchise development. This position exists to build the most compelling franchise recruitment media platform in the fitness industry by producing consistent, high-quality content that attracts qualified franchise candidates, strengthens the HOTWORX brand, and lowers the long-term cost of franchisee acquisition.
The Director of Franchise Recruitment Media will oversee the planning, production, distribution, and performance of all franchise development media while collaborating directly with the Founder & CEO, the Franchise Development Team, Marketing Department, and Information Technology Team to communicate the HOTWORX story through engaging digital content.
The mission of the HOTWORX Media Studio is to replace dependence on outside creative agencies by becoming an internal content engine that continuously educates, inspires, and converts prospective franchise owners through authentic storytelling and innovative media production.
Mission:
Develop and operate the HOTWORX Media Studio as the industry's premier franchise recruitment content program by producing world-class media that positions HOTWORX as the most innovative and technology-forward fitness franchise in the world. Create compelling content that attracts qualified franchise candidates while continually strengthening brand awareness, improving lead quantity and quality, increasing franchise conversions, and reducing franchise recruitment costs over time.
Essential Duties and Responsibilities including the following, other duties may be assigned as business needs dictate:
Founder Brand Development
Partner directly with the Founder & CEO to develop and execute a comprehensive personal branding strategy that establishes him as one of the leading thought leaders in franchising, entrepreneurship, innovation, and the future of fitness. Responsibilities include:
Produce and publish regular video content across Facebook, Instagram, LinkedIn, X, and emerging social platforms.
Develop educational posts, leadership articles, short-form videos, and long-form content.
Coordinate photography, filming schedules, interviews, and speaking opportunities.
Repurpose long-form content into multiple social media assets each week.
Manage the CEO's content calendar and publishing schedule.
Franchisee Success Story Program
Develop a continuous pipeline of authentic franchisee success stories that showcase the financial, operational, and personal achievements of HOTWORX owners. Responsibilities include:
Produce at least one professionally developed franchisee success story each month.
Film owner interviews throughout the country.
Highlight multi-unit growth, community impact, and business success.
Capture written testimonials, photography, and video assets.
Create social media clips and long-form feature stories from each interview.
Studio Grand Opening Media
Coordinate and produce grand opening media for new HOTWORX studios.Responsibilities include:
Studio opening videos
Ribbon-cutting coverage
Franchise owner interviews
Customer testimonials
Drone footage where appropriate
Social media launch campaigns
Highlight reels for franchise recruitment
CEO Podcast Production
Manage all aspects of the monthly HOTWORX CEO Podcast. Responsibilities include:
Guest scheduling
Episode planning
Recording coordination
Video production
Audio editing
Publishing
Social media promotion
Short-form highlight clips
Distribution across podcast platforms
Potential guests include:
Franchise owners
Industry experts
Vendors
Athletes
Business leaders
HOTWORX executives
Franchise Recruitment Content Development
Produce a continuous stream of educational media focused on franchise ownership. Examples include:
Why HOTWORX?
Technology Advantage
Future of Fitness
AI in Fitness
Franchise Buying Process
Available Markets
Convention Highlights
New Product Launches
Training Programs
Technology Innovations
Company Milestones
AI-Generated Educational Media
Leverage artificial intelligence to accelerate content creation while maintaining brand quality. Develop:
Live Summit and Webinar Production
Coordinate recurring franchise recruitment quarterly PE-Lender/Multi-Unit Empire Builder Summits and Webinars. Responsibilities include:
Social Media Leadership
Develop and manage the franchise recruitment social media strategy. Oversee content published through:
Media Studio Management
Operate the HOTWORX Media Studio as an internal creative agency. Responsibilities include:
Editorial calendar management
Production scheduling
Vendor coordination
Equipment management
Studio organization
Creative asset library management
Brand standards
Production workflow optimization
Performance Metrics
Success in this role will be measured by:
Qualified franchise leads generated
Cost per franchise lead
Cost per franchise sale
Social media engagement
Video views and watch time
Podcast downloads
Live Summit and Webinar attendance
Website traffic generated
Email subscriber growth
Franchise application/request for initial consideration (RFIC) growth
Orientation Day attendance
Number of Franchise agreements influenced by media initiatives
Desired Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, Film Production, Digital Media, or a related field (or equivalent professional experience).
Five or more years of experience in digital marketing, brand storytelling, media production, or content strategy.
Expertise in video production, editing, photography, and social media management.
Strong writing and interviewing skills.
Experience managing podcasts, webinars, and multi-platform content campaigns.
Working knowledge of AI-powered creative tools and workflow automation.
Highly organized with the ability to manage multiple projects simultaneously.
Willingness to travel for franchisee interviews, conventions, grand openings, and corporate events.
The Ideal Candidate:
The ideal Franchise Recruitment Creative Director is equal parts storyteller, filmmaker, journalist, marketer, producer, and strategist. This individual understands that every piece of content should strengthen the HOTWORX brand while moving prospective franchisees one step closer to ownership.
They are passionate about working out and innovation, energized by emerging technology, and committed to building the most influential franchise recruitment media platform in the fitness industry. Their work will not simply tell the HOTWORX story—it will help shape the future growth of the brand by inspiring the next generation of franchise owners.
Work Schedule:
Monday – Friday: 8:30am-5pm CST
Some projects and events may require longer hours. There will be times when this individual will be required to come in early and stay late during the work week.
Additional company events such as annual conventions may require attendance.
Compensation:
Base Annual Salary: $90,000
Commission:
$1,000 if 12 new deals sold in a calendar month, $500 if 3 transfers closed in a calendar month
$2,000 if 14 new deals sold in a calendar month, $750 if 5 transfers closed in a calendar month
$3,000 if 17 new deals sold in a calendar month, $1,000 if 7 transfers closed in a calendar month
Benefits:
80% Employer-paid benefits for employee, which include medical, dental, and vision
401K opportunities and eligible for Colonial Life opportunities
Eligible for Flexible Time Off after 60 days of employment
Corporate membership to HOTWORX and SOL SPA
