Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas—engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.
BAM’s Copywriter will deliver persuasive, accurate, and engaging copy and content that strengthens and evolves BAM’s brand voice across a wide range of marketing, brand storytelling, editorial, and fundraising initiatives. This role plays a key part in shaping how audiences experience our organization by developing messaging and content that drives attendance, deepens engagement, and builds lasting relationships with diverse communities. Typical projects include concepting, researching, and writing for print brochures and mailers, promotional email campaigns, website content, social media, video scripts, membership and development initiatives, and fundraising communications. Subject areas include live performance, film, education, family programming, visual art, and literary programs.
In addition, the ideal candidate will collaborate closely with teams across Marketing (design, video, social, digital) and Development to create cohesive, audience-centered campaigns. This role requires both creative execution and strategic thinking, translating organizational goals into compelling narratives that resonate with both loyal patrons and new audiences. Develop and refine brand-aligned messaging that drives ticket sales, audience growth, and program awareness. Contribute to improving performance metrics across channels (email engagement, web traffic, conversions) through thoughtful copy, content, and testing. Independently manage copy and content projects while contributing to larger campaign strategies and messaging frameworks. Help evolve and maintain brand voice guidelines by delivering consistent, high-quality marketing materials and ensuring alignment across channels and teams
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Lead copy development for a variety of deliverables, including email campaigns, season brochures, web content, direct mail, digital advertising, social media, and fundraising initiatives
Concept and execute messaging that captures the artistic vision and emotional impact of programming
Collaborate cross-functionally with marketing, design, and development teams from project kickoff through final delivery
Interpret creative briefs and provide thoughtful input on messaging strategy and campaign direction
Ensure consistency, clarity, and quality across all written materials, maintaining a strong and cohesive brand voice
Manage multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment
Provide editing and feedback on copy as needed to support overall team quality
Other duties assigned
Bachelor’s Degree or equivalent work experience
3-5+ years of professional copywriting experience (agency, in-house, arts, or nonprofit environments)
Strong portfolio demonstrating both creative storytelling and results driven marketing copy
Excellent writing, editing, and proofreading skills with exceptional attention to detail
Ability to manage multiple projects independently and meet deadlines consistently
Experience writing for diverse audiences across multiple channels
Understanding of digital marketing principles, including email and web content, best practices
Demonstrated interest in or passion for the performing arts and cultural programming
Highly collaborative, with the ability to build strong working relationships across teams
Organized and adaptable, with strong time management skills
Proactive and solution-oriented, able to take initiative and ownership of work
Comfortable giving and receiving constructive feedback
Ability to balance creative expression with strategic objectives
Curiosity and engagement with arts and culture, bringing fresh perspective to storytelling
Confidence to contribute ideas while remaining open to direction and iteration
Compensation: The salary for this role is $73K. This role is represented by Local 2110 and will be paid in accordance with the BAM/UAW Local 2110 Collective Bargaining Agreement. This position is full-time, exempt, and eligible for benefits. BAM provides a comprehensive benefits package including medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM's fantastic programming.
Working conditions: Administrative Work (Category 2):
The employee is primarily working from a desk but must move about on foot to accomplish some tasks, including frequently moving from one location to another.
Environment: The employee is subject to both environmental conditions. Activities occur inside and outside.
Location: on site at BAM (2) days a week, with occasional hybrid days consistent with the workload and the department need
Application Instructions: Must complete an online application through BAM's website - no phone calls, emails or walk-ins, please.
Internal Applicants must apply through BAM's website
Employees must meet all of the following criteria to be considered for an interview:
Completed at least 1 year of continuous, active service in current position. (Positions excluded include, but are not limited to, temporary assignments, and probationary employees)
Meet the experience and skills requirements as outlined in the job post
Be employed in the current position for at least one year
Performed in a satisfactory manner without any corrective actions in the last 12 months
Brooklyn Academy of Music is an Equal Opportunity Employer. BAM recognizes that historic institutional practices lead to a non-inclusive environment and is working to address diversity and inclusion in all forms. Individuals in BAM are experiencing their own pace during this process, which is not uncommon when addressing power and privilege. The Marketing division supports and continues to take part in this process.
