Are you ready for a world of possibilities?
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Associate Brand Manager, Krug & Ruinart, drives the execution of luxury-grade marketing programs and high-end experiential platforms across the U.S. Built for a marketer with a deep mastery of luxury brand building and fine wine culture, this role connects long-term Maison strategy with commercial execution. Working cross-functionally and with global stakeholders, the ABM translates brand vision into high-impact initiatives—from strategic commercial campaigns to bespoke dining and hosting experiences that elevate brand desirability, safeguard equity and cultivate lasting consumer advocacy.
Office/Location: Hybrid 3x a week based out of NYC Office
Compensation: $92,000-$115,000/ annually + bonus
- Collaborate with the Krug & Ruinart team, the broader Champagnes & Sparkling portfolio, and key brand stakeholders to align programming and activations with overarching corporate objectives in support of the MHUSA 2030 Strategy.
- Design and develop immersive brand experiences tailored for high-net-worth individuals, top-tier trade partners ensuring every touchpoint reflects the craft and prestige of the Maisons.
- Assist with the annual brand planning process in close collaboration with the Brand Manager, Strategy & Business Planning, Field & Trade Marketing, Commercial teams and Consumer Insights.
- Drive annual U.S. marketing priorities and support "big idea" development across key brand initiatives, cultural platforms (e.g., contemporary art, gastronomy), and exclusive brand moments.
- Ensure execution of marketing programs delivers volume, share, and profit targets without ever compromising luxury brand positioning or equity.
Brand Management & Program Execution
- Lead the end-to-end planning and execution of bespoke brand hosting experiences—including VIP dinners, sommelier and chef partnerships, Maison visits, and high-end trade/consumer tastings—setting the gold standard for luxury hospitality in the fine wine space.
- Support the deployment and tracking of the A&P budget ensuring budget allocation is continuously optimized against strategic priorities.
- Partner with Trade Marketing to design, develop, and deploy elevated luxury POSM bespoke ritual tools, and high-end merchandising assets that elevate visibility in top-tier accounts and key moments of choice.
- Work alongside Field & Trade Marketing and Commercial teams to drive seamless program implementation, leveraging local luxury market opportunities while maintaining strict brand guidelines.
- Partner with Finance, Strategy, and CC&I to establish, track, and evaluate key program KPIs. Monitor brand health metrics and gather consumer insights to continually refine brand plans..
Stakeholder Relationship Management
- Build and maintain agile, collaborative working relationships across Champagnes & Sparkling teams, Strategy, Business Planning, Consumer Engagement, Field & Trade Marketing, Commercial, CC&I, Legal, Finance, HR, and ITDevelop and maintain strong, collaborative working relationships, internally and externally, across the Moët & Chandon and Champagnes & Sparkling teams to optimize planning and execution processes and evolve ways of working.
- Serve as a key operational liaison to Maison teams in France, ensuring U.S. market nuance is represented while flawlessly executing global brand guidelines and hosting standards.
- Lead day-to-day interactions with agency partners (experiential, PR, media) and premium third-party collaborators (celebrated chefs, luxury venues, hospitality partners), maintaining high standards of creative output and execution.
- Maintain an adaptable, proactive mindset—evaluating, adjusting, and responding with agility to shifting luxury market dynamics and evolving business priorities.
Other
- Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned. Strong attention to detail and a proactive approach are critical.
- Willingness to problem solve and seek solutions by connecting and sourcing answers with internal & external stakeholders.
Education :
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
Professional Experience & Skills:
3–5 years of progressive brand marketing or experiential management experience within luxury goods, fine wine & spirits, luxury hospitality or prestige lifestyle brands.
Practical/Technical Knowledge
- Demonstrates a strong sense of urgency and bias for action in driving key business objectives.
- Proven track record in designing, planning and executing consumer engagement programs within the fine wine or luxury sector.
- Proven ability to manage multi-stakeholder projects and budgets simultaneously with high precision and attention to detail.
- Outstanding written, verbal, and interpersonal skills with the executive presence needed to interact seamlessly with external VIPs, global Maison teams, and internal executive leadership.
- Strong business/financial acumen & budget management.
- Strong analytical skills to support data-driven decision making
- Strong time management, project management and organizational skills.
- Comfortable presenting to an audience
- Microsoft Office proficiency – particularly skilled with PowerPoint and Excel; Photoshop a plus
- Understanding of the U.S. three-tier distribution system, a plus
- Passion for and solid understanding of the fine wine landscape and/or luxury hospitality codes.
Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.
External applicants must be currently authorized to work in the United States on a full-time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
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