SUMMARY: As a Digital Media Creator, you will develop engaging content that drives brand awareness, customer engagement, and sales. This role will be responsible for creating short- and long-form video, photography, and written content for our social media platforms, YouTube, and our website—highlighting products, promotions, in-store experiences, firearms education, and range events.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Core duties and responsibilities include the following. Other duties may be assigned.
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Plan, shoot, and edit high-quality video content for social media, YouTube, and digital campaigns
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Develop and execute a consistent content calendar across platforms (Instagram, Facebook, TikTok, YouTube, etc.)
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Collaborate with internal teams to promote products, sales, store events, and training classes
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Write engaging captions, headlines, and descriptions tailored for each platform
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Stay on top of social media trends and implement fresh ideas to grow audience and engagement
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Monitor performance metrics and adjust strategies to optimize reach and impact
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Represent the brand voice consistently across all media
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Capture behind-the-scenes and lifestyle imagery to support brand storytelling
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Organize and archive media assets for future use
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Assist in managing influencer collaborations and UGC campaigns
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Flexibility to film on location, at stores, events, and ranges as needed
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Responsible for promoting a positive culture within the location/department.
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Enforces safety, health, and security rules.
- Adhere to all company policies and procedures.
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All other duties as required by management.
COMPETENCIES:
To perform the job successfully, an individual should demonstrate the following competencies:
Intellectual
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Analytical - Synthesizes complex or diverse information; uses intuition and experience to complement data.
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Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
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Project Management - Communicates changes and progress.
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Technical Skills - Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Interpersonal
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Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
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Interpersonal Skills - Focuses on solving conflict, not blaming; maintains confidentiality; listens to others without interrupting; keeps emotions under control; remains open to others' ideas and tries new things.
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Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills.
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Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Leadership
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Visionary Leadership - Displays passion and optimism; inspires respect and trust; mobilizes others to fulfill the vision; provides vision and inspiration to peers and subordinates.
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Change Management - Communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
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Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
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Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
Organization
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Diversity - Shows respect and sensitivity for cultural differences; promotes a harassment- free environment.
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Ethics - Treats people with respect; keeps commitments; inspires the trust of others; upholds organizational values.
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Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; supports affirmative action and respects diversity.
Self-management
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Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
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Motivation - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.
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Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
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Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
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Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity; works quickly.
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Safety And Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
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Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
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Attendance/Punctuality - Consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
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Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.
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Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
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Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
High school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience.
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Proven experience creating video content for social media and/or YouTube
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Strong skills in video editing (Adobe Premiere Pro, Final Cut Pro, or similar)
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Photography and graphic editing experience (Photoshop, Canva, Lightroom, etc.)
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Deep understanding of social media platforms, formats, and best practices
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Ability to operate cameras, mics, lights, and other production gear
Bonus Experience (Not Required):
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Firearms, Hunting, Fishing, Camping or Outdoors knowledge
- Experience working in the firearms or outdoor industry
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Motion graphics or animation experience
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On Camera Talent or Experience
LANGUAGE SKILLS:
Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
MATHEMATICAL SKILLS:
Ability to add and subtract two digit numbers and to multiply and divide with 10's and 100's. Ability to perform these operations using units of American money and weight measurement, volume, and distance.
REASONING ABILITY:
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.
COMPUTER SKILLS:
To perform this job successfully, an individual should have knowledge of: Microsoft Suite, CRM Software, Point of Service Systems; Internet Software.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to walk, stoop, kneel, crouch, or crawl.
The employee must regularly lift and /or move up to 10 pounds
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
The noise level in the work environment is usually moderate.
Essential Functions/Physical Requirements: Video Content Creator
Equipment Used: Computer, Keyboard, Phone, Copier, Camera, Video Camera
Check marks indicate the extent to which the employee performs the following:
Lifting / Carrying
N
R
O
F
Activity
N
R
O
F
Up to 20 lbs
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Twist/Turn
x
100 lbs or more
x
Reach Over Shoulder
x
Drive - Auto trans
x
Type/Keyboard
x
(N = Never; R = Rarely, 1-15%; O = Occasionally, 16-45%; F = Frequently 46-100%)
