Sales & Events Manager
Reports to: General Manager
FLSA Status: Full-Time, Non-Exempt
HOAMCO CULTURE
At HOAMCO, our team members are passionate about their work, bringing enthusiasm and dedication to every task. They excel independently and understand the importance of teamwork. We are committed to building people and communities by fostering open, honest relationships through transparent communication. Our dedication to exceptional customer service ensures we positively impact everyone we interact with.
FUNCTION & ROLE
Under general supervision of the General Manager, the Sales & Events Manager is the prominent, high-energy face of the Monarch Club lifestyle and events. This role is a perfect blend of active event sales, strategic marketing collaboration, and supportive leadership. While actively driving revenue and facility utilization, the Sales & Events Manager focuses heavily on mentoring, lifting up, and providing vital administrative backing to the coordinators who plan community programming. This position infuses professionalism, energy, and a high-end luxury resort feel into the community to ensure residents' social and recreational needs are met with absolute satisfaction.
SUPERVISORY RESPONSIBILITIES
The Sales & Events Manager provides direct administrative oversight, guidance, and daily management to the Lifestyle Coordinator, Events Coordinator, on-site event staff, and external lifestyle/event vendors.
REQUIREMENTS
- Previous experience in active event sales, revenue generation, and client relationship management required.
- 3–5 years of progressive leadership experience in hospitality sales, luxury event planning, high-end country clubs, or resort operations preferred.
- Proven experience in activity/event budgeting, P&L tracking, forecasting, and vendor contract negotiations.
- Demonstrated ability to lead, support, and develop administrative or coordinating staff with a collaborative, people-first mindset.
- Personal computer proficiency, including high comfort with Microsoft Outlook, Word, Excel, PowerPoint, and quick adaptation to specialized club management systems (e.g., Northstar).
- Banquet set-up, F&B collaboration, and luxury operations experience preferred.
RESPONSIBILITIES AND DUTIES
Community Leadership & Team Support
- Coaching & Advocacy: Act as the primary champion and mentor for the Lifestyle and Events Coordinators, providing them with the administrative backing, resources, and leadership guidance they need to excel.
- Operational Lifeline: Work side-by-side with coordinators during the planning phases of major community programs, stepping in to streamline logistics, solve complex administrative bottlenecks, and balance workloads.
- Strategic Marketing: Partner hand-in-hand with the Communications Manager to help produce high-quality, call-to-action emails, social media content, and lifestyle flyers that generate buzz and drive attendance.
- Brand Ambassador: Greet, welcome, and deliver the "Trilogy Experience" to all incoming members and guests, serving as a high-energy, natural connector. Facilitate or support monthly New Member Orientations to ensure seamless transitions.
Event Sales & Revenue Generation
- Drive Revenue: Actively prospect, pitch, and sell private events, corporate gatherings, and upscale community functions to maximize the utilization of our gorgeous club facilities.
- The Ultimate Host: With the assistance of your Lifestyle and Event Coordinators, plan, sell, and facilitate premium, high-touch experiences that leave a legendary impression.
- Asset Optimization: Look for and develop innovative ways to maximize club facility and event space rentals, converting inquiries into bookings.
F&B Collaboration & Synergies
- Unified Hospitality: Partner closely with the Food & Beverage (F&B) Team to align event sales with culinary and service capabilities, ensuring high-quality execution of custom catering menus and banquet operations.
- Seamless Operations: Collaborate with F&B leadership to maximize food and beverage revenue during lifestyle events, seasonal member gatherings, and private venue buyouts.
Event Execution & Floor Management
- End-to-End Collaboration: Oversee the complete lifecycle of events—from initial design layout and sales negotiation to final cleanup—spanning backyard bocce tournaments, boutique wine tastings, and full-scale outdoor concerts.
- Lead the Floor: Serve as the senior powerhouse on the floor during major events, providing a supportive, calming presence for staff and coordinators while coordinating setups, managing staff, and solving problems on the fly.
- Quality Control: Ensure each program and event is perfectly set up and consistently meets or exceeds client and member expectations. Review and strictly control facilities at the close of every event.
Daily Operations, Budgeting & Tech
- Own the Books: Assist the GM and management team in maintaining, monitoring, and projecting the annual budgets for the activities, lifestyle, and events departments monthly. Maintain established financial parameters.
- Vendor & Contract Master: Handle contract negotiations and lock in top-tier entertainment, caterers, and external vendors, ensuring they adhere to guidelines and meet club standards.
- Tech Savvy: Master and utilize the Northstar reservation system to track sales pipelines, manage event logistics, promote happenings on the member website, and analyze spending trends.
- Reporting: Complete daily, weekly, and monthly computer/paper-generated reports as required by management and attend weekly staff meetings.
HOAMCO EMPLOYEES EXCEL AT
- Consistently projecting a positive, professional, and enthusiastic image of the company.
- Prioritizing tasks effectively in a fast-paced environment, handling interruptions seamlessly.
- Being strong team players, ready to assist and lift up others as needed.
- Demonstrating highly effective interpersonal skills and collaborating well with colleagues.
- Providing exceptional customer service and upholding integrity and credibility.
PHYSICAL DEMAND/WORK ENVIRONMENT
- The associate must occasionally lift and/or move up to approximately 50 pounds during event setups and breakdowns alongside their team.
- The associate will need to be able to work flexible hours, requiring weekends, evenings, and holidays as needed for major events.
- The associate is required to adhere to a specific dress code which features a sharp, professional resort-casual style.
- The noise level in the work environment ranges from usually quiet to loud during major social productions.
WHAT WE OFFER:
- Comprehensive benefits package including medical, dental, and vision
- Wellness program
- Flexible Spending Accounts
- Company-matching 401k contributions
- Paid time off for vacation, holidays, medical, and volunteering
- Paid parental leave
- Training and educational assistance
- Support programs, including Employee Assistance Program and Calm Health
- Optional benefits including short- and long-term disability, life insurance, and pet insurance
- Most importantly, a caring team who is dedicated to your success!
