Company Overview:
Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a
Market & Partner Development Director, US Southeast to join us on our journey.
We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.
Position Overview:
Are you ready to own a regional territory like a mini-CEO—building the strategy and making it happen successfully?
Are you a Business Developer at heart, someone who makes channel partners measurably stronger by lifting win rates, accelerating deal velocity, expanding system attachment and margin, and deepening loyalty to your ecosystem?
Are you already living in Georgia, Tennessee, South Carolina, or North Florida, with hands-on experience working alongside system integrators, consultants, and online commercial audio resellers?
Are you fluent in both commercial audio—background/foreground music, media, and paging—and performance audio like live sound reinforcement, able to translate system capabilities into real customer outcomes across lodging, retail, restaurant, fitness, higher education, houses of worship, and corporate?
If that sounds like you, keep reading.
As Market & Partner Development Director, you'll deliver regional revenue growth while strengthening our channel ecosystem. You'll lead and develop a high-performing team that drives predictable growth through strategic partner enablement, hands-on direct selling, and a disciplined operating cadence. You'll operate effectively within a hybrid sales organization—collaborating across independent rep firms and direct sales resources—and know when to lean into each motion to maximize coverage, partner performance, and customer outcomes.
To drive these outcomes, you will allocate your time across four core disciplines:
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40% — Account & Rep Firm Enablement and Management: Strengthen top accounts and partner performance through coaching, joint pursuit execution, QBRs, capability building, and improving partner metrics (win rate, velocity, attach, margin).
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30% — New Product Introduction and Campaign Execution: Lead regional adoption of new products and GTM campaigns—aligning reps/resellers, driving enablement, coordinating field activity, and translating messaging into pipeline and wins.
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20% — Market Development: Expand regional opportunity through prospecting, new influencer relationships, vertical growth plays, and uncovering multi-site or expansion opportunities.
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10% — Transaction Management: Ensure clean execution of quoting, deal registration, order flow, and exception handling—keeping business moving while minimizing time spent on administrative work.
Key Responsibilities:-
Own the region like a mini-CEO by creating and presenting a clear regional business plan (targets, coverage, priorities, risks, and investment needs) to the company’s cross-functional leaders to unlock resources and accelerate growth.
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Rep Firm Enablement (Primary): Grow and enable rep firms by measurably improving win rate, deal velocity, system attachment, and margin through a structured partner-growth cadence (coaching, joint sales calls, pursuit stand-ups/QBRs, customized Pursuit Kits, and 60–90 day Partner Growth Plans that target specific leverage points).
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Direct & Indirect Reseller Enablement: Grow and enable direct and indirect resellers by improving pipeline conversion, attach, and profitability through joint account planning, enablement sessions, deal support, solution packaging, and consistent execution of campaigns, tools, and sales process.
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Serve direct accounts—leading strategic pursuits, key accounts, and major opportunities, and modeling best-practice discovery, value selling, and close plans.
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Develop and maintain strong relationships with key customers, consultants, and partner principals to ensure high satisfaction, retention, and long-term share of wallet growth.
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Drive market development by identifying and pursuing new business opportunities, expanding into new accounts/influencers, and executing vertical growth and penetration strategies.
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Lead new product introduction and campaign execution in the region by partnering with Marketing and Product to translate messaging into enablement, pipeline creation, and wins.
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Conduct market and competitive analysis to identify trends, threats, and opportunities—routing field insights back to Marketing and Product to sharpen plays, packaging, and tools.
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Represent the company externally through industry events, conferences, and key partner/customer engagements to increase visibility and demand creation.
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Support company objectives by completing additional tasks as needed.
Qualifications:-
5+ years quota-carrying success in professional audio (or commercial AV/installed systems) with consistent over-performance; proven ability to run a region with clear targets, pipeline coverage, and forecast discipline—primarily through channel ecosystems (rep firms, distributors, dealers/integrators).
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Strong solutions-selling expertise across commercial audio (BGM/FGM, media, paging/PA, multi-zone) and performance audio/live sound reinforcement, translating technical capability into business outcomes for end users, consultants, and integrators.
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Vertical credibility and relationships with a track record of wins in Hospitality/Lodging, Retail, Restaurant, Fitness, Higher Education, Corporate, and House of Worship, including influence-chain familiarity (consultants/specifiers, designers, integrators, IT/Facilities, GC/EC).
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Rep-firm and channel leadership mindset: demonstrated ability to coach and develop sales teams and especially rep firms to measurable improvements in win rate, deal velocity, attachment, and margin, using operating rhythms (joint account planning, pursuit reviews, QBRs) and scalable enablement (playbooks, pursuit kits, vertical packages, demo scripts, battlecards).
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Data-driven regional management: strong proficiency using CRM (Salesforce or equivalent) and reporting to manage pipeline hygiene, stage discipline, conversion, and forecasting—and to teach partners how to use CRM/shared data to improve coverage and execution.
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Strong communication and ownership: confident presenter who can build and communicate a regional business plan, align cross-functional teams, remove obstacles, and drive campaign/NPI execution with clear priorities and follow-through.
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Experience executing new product introductions (NPI) and regional campaign rollouts—turning messaging and enablement into pipeline creation and measurable adoption.
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Track record of building enablement content or tools that scale (playbooks, pursuit kits, vertical packages, demo scripts, battlecards) and raising partner capability over time.
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Familiarity with the consultant/specification community and the ability to drive specification influence, basis-of-design positioning, and long-range opportunity development.
Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Position/Title: Market & Partner Development Director, US Southeast
Time Type: Full-time
Job Exempt: Yes
Pay Rate Type: Salary
Location: Remote US – must be located in Georgia, Tennessee, South Carolina, or North Florida.
Reports to: North America Director, Market & Partner Development
Department: Sales
Compensation & Benefits: The salary range for this position is $155,000 to $165,000. This range reflects our good-faith estimate of the base compensation for the role at the time of posting. Final compensation may vary based on factors such as experience, skills, qualifications, and location, and the range may be updated in the future.
In addition to base salary, this position may be eligible for variable incentive compensation of up to 20%. We also offer a comprehensive benefits package for eligible employees, including flexible paid time off, medical, dental, and vision coverage, and 401k benefits to name a few.
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