Top 47 Content lead Jobs in North Carolina

Social Media & Content Lead
Brightway Insurance —Charlotte, NC
- Full-time
- Hybrid work
- Mid-level
- 3 years
- Travel
Content Marketing Lead
TransPerfect —Durham, NC
- $100,000 - $150,000 a year
- Full-time
- Hybrid work
- 5 years
- Mentoring
- Senior level
Quick Apply
Marketing Lead - B2B Technology & Integration
IoT Deployment Services —Charlotte, NC
- $95,000 - $130,000 a year
- Email
- Hybrid work
- Senior level
- Marketing
- Paid parental leave
- Health insurance
Quick Apply
9d
Lead Engineer - Plant Electrical Systems Design
GE Vernova —Wilmington, NC
- $85,600 - $164,000 a year
- Full-time
- Microsoft Excel
- Engineering
- Pass drug screening
- Paid parental leave
- Paid holidays
Lead Manager - Event Content Development
AICPA-CIMA —Durham, NC
- Email
- Senior level
Lead Brand Marketing Coordinator
Kapitus —Raleigh, NC
- $68,700 - $110,200 a year
- Full-time
- Remote
- Marketing
- 5 years
- Research
- Commuter assistance
- Paid parental leave
Quick Apply
Lead Sales Operations Analyst
Appian Corporation —Chapel Hill, NC
- $100,000 - $200,000 a year
- Remote
- 6 years
- Writing skills
- Analysis skills
- Employee stock purchase plan
- Disability insurance
Quick Apply
Senior Lead, Product Program Manager
Pearson —Raleigh, NC
- $150,000 - $200,000 a year
- Full-time
- Remote
- Analysis skills
- Bachelor's degree
- Continuous improvement
Equipment Operations Lead
MrBeast —Greenville, NC
- Part-time
- Mid-level
- Leadership
- Health savings account
- Paid holidays
Quick Apply
Lead Videographer
The Whitaker Group —Matthews, NC
- Office
- Bachelor's degree
- Mentoring
Consumer Marketing Strategy Lead - Health100
CVS Health —Raleigh, NC
- $67,900 - $199,144 a year
- Full-time
- Marketing
- 5 years
- Office
- Health insurance
- Dental insurance
12d
Applied Responsible AI Lead
First Citizens Bank —Charlotte, NC
- Full-time
- Remote
- 6 years
- High school diploma or GED
- Bachelor's degree
4111: Americas Industry Marketing Lead
Accenture —Raleigh, NC
- $87,400 - $224,600 a year
- Full-time
- Remote
- Microsoft Excel
- 8 years
- US work authorization
- Paid holidays
- Disability insurance
Digital Team Lead
Talent Acquisition Innovation —Durham, NC
- Marketing
- Customer service
- Mid-level
Quick Apply
Early Talent Operations & Programs Lead (Hybrid)
Belk —Charlotte, NC
- Mid-level
- 3 years
- Continuous improvement
Technical Documentation Lead
Corning —Wilmington, NC
- $81,999 - $112,749 a year
- Full-time
- Hybrid work
- Analysis skills
- Project management
- Continuous improvement
- Paid parental leave
- Disability insurance
External Communications Lead
Brightspeed —Charlotte, NC
- Full-time
- Hybrid work
- 7 years
- Marketing
- Mid-level
- Health insurance
- Dental insurance
Quick Apply
Lead Photographer
Jaizai Investment Inc —Matthews, NC
- 5 years
- Bachelor's degree
- Mentoring
Director, US Marketing Inbrija/Ampyra (Brand Lead)
Merz Therapeutics —Raleigh, NC
- Hybrid work
- 6 years
- Office
- Bachelor's degree
Quick Apply
Sales & Brand Growth Lead
Chick-fil-A —New Bern, NC
- $18 - $25 an hour
- Part-time
- No education required
- Quick service & fast food restaurant
- Entry level
- 401(k) matching
- Employee discount
Quick Apply

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Social Media & Content Lead

Brightway Insurance -
Charlotte, NC

Apply Now

Job Details

Full-time

Qualifications

Mid-level
3 years
Leadership
Communication skills

Full Job Description

About Brightway

Established in 2008, Brightway is proud to be one of the fastest-growing insurance agency systems in the United States. With over 350 franchises spanning 35+ states and an impressive $1.3 billion in annual premiums, we rank among the nation’s largest privately owned property and casualty insurance distribution companies. We support our agency owners with comprehensive back-office services, marketing resources, and continuous learning and development.

We are embarking on the next stage of our customer-centric growth, driven by innovation from our talented associates and the application of cutting-edge technologies. This growth has opened doors for creative thinkers who thrive in a diverse and collaborative culture. As a Brightway team member, you'll engage in exciting projects that are reshaping the industry, working alongside a dedicated team committed to delivering exceptional customer service and safeguarding our clients' most valuable assets.

Position Summary

Brightway is seeking a social-first marketer who lives and breathes content creation. This individual will lead the creation, distribution, and optimization of social media content across Brightway's channels while serving as a primary content creator, storyteller, and brand amplifier.

The ideal candidate is a true social native who understands how content performs differently across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, and emerging platforms. They are equally comfortable developing content ideas, filming on location, editing video, interviewing agency owners, engaging influencers, analyzing performance metrics, and occasionally stepping in front of the camera themselves.

This is a highly visible, hands-on content creation role that requires creativity, speed, adaptability, and a willingness to travel to capture compelling stories across the Brightway network. Candidates should be excited to create, film, edit, publish, and optimize content themselves—not simply manage agencies or coordinate social media calendars.

Key Responsibilities

Content Creation & Social Execution

Own the creation, distribution, and optimization of social media content across Brightway channels.

Create high-quality content quickly while maintaining brand standards and platform relevance.

Develop content tailored to multiple audiences including prospective franchise owners, insurance customers, employees, referral partners, and industry influencers.

Understand how audiences engage differently across platforms and make thoughtful decisions about when content should be repurposed versus tailored to maximize performance.

Own and maintain the social content calendar and identify opportunities to participate in relevant industry, cultural, and business conversations.

Build and continuously expand a scalable content library that supports ongoing social media efforts.

Storytelling & Content Discovery

Identify compelling stories throughout the Brightway system and transform them into engaging content across multiple formats and platforms.

Interview agency owners, leadership, employees, referral partners, and clients to uncover authentic stories and insights.

Create thought leadership content featuring executives, franchise owners, and subject matter experts.

Partner with stakeholders across the organization to capture and share meaningful business, customer, recruiting, and franchise development stories.

Video Production & Creative Development

Capture, produce, edit, and publish short-form and long-form video content across all major social platforms.

Create platform-native content optimized for LinkedIn, Instagram Reels, TikTok, YouTube Shorts, Facebook, and emerging channels.

Film content independently using mobile and professional equipment.

Edit video content with a focus on storytelling, engagement, and platform performance.

Create graphics, animations, and social assets using Canva and other creative tools.

Collaborate with designers when appropriate while maintaining the ability to create content independently.

Influencer & Community Engagement

Identify, cultivate, and manage relationships with relevant influencers, creators, franchise owners, industry experts, and brand advocates.

Develop influencer engagement opportunities that expand reach, credibility, and awareness.

Monitor social conversations and identify opportunities for Brightway to participate in meaningful ways.

Help position Brightway leaders and franchise owners as trusted voices within the industry.

Analytics & Performance

Track, analyze, and report on key social media metrics including engagement, reach, audience growth, traffic, and business impact.

Understand which metrics matter and provide recommendations based on performance data.

Continuously test, learn, and optimize content based on audience insights and platform performance.

Utilize AI and emerging technologies appropriately to improve efficiency while maintaining authenticity and content quality.

Paid Social & Content Amplification

Partner with marketing teams to amplify high-performing content through paid social channels.

Understand platform advertising capabilities, audience targeting, boosting strategies, and content promotion best practices.

Leverage paid social insights to improve organic content performance and vice versa.

Qualifications

Required Experience

3-5+ years of hands-on experience in social media, content creation, digital marketing, or creator-focused roles.

Experience marketing to both B2B and B2C audiences.

Demonstrated success growing engagement and audiences across multiple social platforms.

Proven portfolio of original content across LinkedIn, Instagram, Facebook, TikTok, YouTube, and other major channels.

Experience creating content featuring entrepreneurs, business owners, executives, franchisees, customers, or subject matter experts.

Experience managing influencer, creator, ambassador, or thought leadership relationships.

Required Skills

Deep understanding of platform culture, audience behavior, content formats, creator trends, and social media best practices.

Exceptional storytelling, interviewing, and content discovery skills with the ability to uncover compelling stories and transform them into engaging content.

Strong videography, video editing, and visual storytelling skills.

Ability to independently shoot, edit, package, and publish social-first video content.

Expert-level Canva skills, including graphic creation, animation, templates, motion graphics, and social asset development.

Comfortable appearing on camera and directing others on camera.

Strong understanding of social media analytics, reporting, and performance measurement.

Working knowledge of paid social media advertising, boosting, targeting, and content amplification strategies.

Sound judgment regarding when AI should be leveraged and when authentic human creativity is required.

Strong project management, organizational, and prioritization skills.

Excellent written and verbal communication skills.

Ability to work quickly without sacrificing quality.

Travel & Location

Based in Jacksonville, FL or Charlotte, NC.

Willing and excited to travel regularly to agency locations, conferences, events, and content opportunities.

Comfortable driving or flying as needed to capture compelling stories and content.

Ability to thrive in a fast-paced, high-growth environment.

Who Thrives Here

This role is ideal for someone who takes ownership, moves quickly, and enjoys building things. The strongest candidates are naturally curious, obsessed with understanding what makes content perform, and constantly studying creators, brands, trends, and emerging platforms.

Successful team members at Brightway demonstrate:

Ownership mentality — you treat outcomes like they are your own.

Bias for action — you move quickly, test ideas, and make things happen.

Curiosity — you actively learn from creators, brands, data, and audience behavior.

Outcome focus — you understand the difference between being busy and driving results.

Client obsession — you care deeply about creating content that serves audiences and strengthens trust.

This role thrives in a fast-paced environment where experimentation, adaptability, and continuous content production are expected.

Application Requirements

Candidates should provide examples of social channels, content portfolios, videos, campaigns, or creator work they have personally created, managed, and grown.

Equal Employment Opportunity:
Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We believe that a diverse workforce is essential to our success and fosters innovation, creativity, and collaboration. Our goal is to provide a work environment that is free from discrimination and harassment, where everyone has an equal opportunity to succeed and grow.

Apply Now

Refine Your Search

content lead jobs in north carolina

Social Media & Content Lead

Content Marketing Lead

Marketing Lead - B2B Technology & Integration

Lead Engineer - Plant Electrical Systems Design

Lead Manager - Event Content Development

Lead Brand Marketing Coordinator

Lead Sales Operations Analyst

Senior Lead, Product Program Manager

Equipment Operations Lead

Lead Videographer

Consumer Marketing Strategy Lead - Health100

Applied Responsible AI Lead

4111: Americas Industry Marketing Lead

Digital Team Lead

Early Talent Operations & Programs Lead (Hybrid)

Technical Documentation Lead

External Communications Lead

Lead Photographer

Director, US Marketing Inbrija/Ampyra (Brand Lead)

Sales & Brand Growth Lead

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