Job Summary: As the Cluster Director of Sales, you will be the strategic powerhouse driving revenue, relationships, and market presence for your assigned properties. This role blends high‑level strategy with hands‑on sales leadership, empowering you to craft and execute targeted sales plans, cultivate key accounts, expand community partnerships, and elevate brand visibility across multiple segments. You’ll analyze market trends, outmaneuver the competition, and collaborate closely with hotel leadership to ensure seamless execution of group business and exceptional guest experiences.
Essential Job Functions:
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Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
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Execute key brand initiatives
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Ensure brand website has correct and relevant information
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Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
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Knowledge of all corporate and group business in the market and where that business stays
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Solicit new business from key demand generators by deployed segment
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Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
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Develop relationships within community to strengthen and expand customer base
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Attend local networking, trade show, and CVB events
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Market the hotel through local advertising, blitzes, direct mail, etc.
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Read and understand sales budgets while meeting and/or exceeding budgeted revenue
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Participate in weekly revenue meetings
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Complete Displacement Analysis as needed
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Complete weekly and monthly sales reports
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Review daily reports for new opportunities and analyze for revenue opportunities
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Analyze competition’s strengths and weaknesses for each market segment
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Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)
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Maintain account files in sales CRM with all activities tracked for each account
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Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
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Confirm all groups and meeting details prior to arrival
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Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
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Greet meeting/event contacts for each meeting and confirm clients’ expectations. (GM/AGM to assist)
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Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
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Build and maintain group blocks
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Execute in house referrals and solicitation programs
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Hold front desk accountable for accurate account tracking in reservation system
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Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels
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This position may manage other staff or managers.
Competencies
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Strong Leadership and Teamwork skills
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Excellent communication, both verbal and written
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Proficiency in computer software
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Effective time management and problem-solving skills
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Self-motivated, well-organized, and goal-oriented
Required/Preferred Education and Experience
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A minimum of 3 years of hotel experience, preferably in hotel sales
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A degree in Hospitality or Business is a plus
Benefits We Offer
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Career development & work-life balance
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Paid time off
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Team member discounts
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Health, dental, & vision insurance
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401(k) with company match
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Incentive-based bonus potential
Expected Hours of Work
Some flexibility of hours is allowed, but the employee must be available during core business hours (generally recognized as 8 am to 5 pm Monday – Friday). Some evening and weekend work may be required based on business demands.
Additional Eligibility Requirements
Valid driver’s license and safe driving record – satisfactory criminal background screening required – professional references
EEO Statement
In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law. Employee signature below constitutes employee understanding of the requirements, essential functions and duties of the position.
NOTICE OF E-VERIFY PARTICIPATION
Lodgco Hospitality participates in E-Verify to confirm the identity and employment authorization of individuals hired to work in the United States. Before submitting this application, please review the following documents:
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E-Verify Notice of Participation
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Right to Work
By continuing with this application, you acknowledge that you have been informed of our participation in E‑Verify and have had the opportunity to review these notices.
