The Role
At Green Thumb Industries, we believe the first impression is everything and that starts with you. As an Asset Protection Specialist (APS), you're not just a security presence, you're the warm, welcoming face of the dispensary and a key part of creating an elevated, friendly, concierge-style experience for our guests. This role is ideal for individuals who enjoy connecting with others, maintaining physical readiness to act with urgency, and ensuring everyone feels safe, respected, and cared for.
This is not your traditional security role. It's a dynamic blend of hospitality, customer service, and safety leadership, designed to enhance both the customer journey and team member experience. Asset Protection Specialists are active, professional, and approachable stewards of our culture, safety, and brand values.
Key Responsibilities
Welcoming & Check-In Experience
- Be the first smiling face our guests see—greet all visitors with warmth and positivity.
- Manage check-in with professionalism and efficiency, while upholding compliance standards.
- Set the "vibe" from the moment customers enter our doors.
- Provide basic concierge-level support: answering common questions and directing traffic.
Safety, Security & Support
- Serve as a visible, approachable, and responsive presence to deter incidents and ensure a sense of calm and order.
- Monitor various areas of the premises, including the store entry/exit and site perimeters, to ensure safety, comfort, and compliance.
- De-escalate situations with empathy, tact, and clear communication.
- Support team members and store operations in matters of safety, cleanliness, compliance, and guest flow by escorting customers and visitors and remaining alert and mobile at all times.
- Report and respond appropriately and urgently to any safety, security, or compliance incidents.
- Support emergency procedures and preparedness, including fire, evacuation, or weather response.
- Conduct visual inspections and checks per SOPs to maintain a secure and hazard-free environment.
Cross-Functional Collaboration
- Foster strong relationships and mutual trust with store teams, leadership, and customers.
- Share insights on guest interactions, safety concerns, and security risks with transparency and discretion.
- Support training of new APS team members to model warm, professional, and compliant behavior.
- Other duties as assigned
Qualifications
- At least one year of customer-facing or concierge experience strongly preferred.
- Familiarity with POS systems and/or compliance technology preferred.
- Security, military, or law enforcement experience is a plus when paired with a strong commitment to guest-first, hospitality-focused service.
- Meet the scheduling and availability requirements (i.e., ability to work a schedule inclusive of varying shifts such as mornings, days, nights, and weekends) to meet business needs.
- Must have reliable, responsible, and dependable attendance.
- Must pass all required background checks including state-specific cannabis employment requirements.
- Possess valid driver's license or state ID.
- Must be 21 years or older and meet all state-specific cannabis employment requirements.
- Must be and remain compliant with all legal or company regulations for working in the cannabis industry.
Additional Requirements
Must have the ability to perform the following tasks for prolonged periods of time (i.e., up to the duration of a scheduled shift or workday)
- Capable of remaining alert and responsive during extended periods of time.
- Move about the dispensary to fulfill work assignments and assist patients and/or customers in various locations of the dispensary.
- Remain in a stationary position, if required, to meet the needs of the business.
- Converse and communicate with individuals and groups of people directly.
- Operate point of sale system, computer, and other office productivity machinery to use online programming and software including word processing, database management, spreadsheet applications and email.
- Inspect and receive detailed information, such as patients' and/or customers' dates of birth, order information, or inquiries.
- Move inventory and materials weighing up to 30 pounds independently.
- Position self to move inventory and materials in storage areas.
- Comfortable standing or walking for extended periods, up to the duration of a scheduled shift or workday and working both indoors and outdoors.
- Asset Protection Specialists are expected to maintain a visible and mobile presence throughout their shift. This is not a desk job—APS team members are regularly on their feet, engaging with guests, monitoring site activity, and supporting operations across the dispensary floor.
Skills
- Friendly, professional demeanor with excellent interpersonal skills.
- Ability to remain calm and empathetic in stressful situations.
- Consistent demonstration of excellent customer service skills.
- Ability to establish and maintain effective working relationships with all employees.
- Ability to listen well and effectively communicate, both verbally and in writing, with various audiences.
- Understanding of applicable cannabis laws and regulations, safety regulations, local municipal codes and organizational rules, and standard operating procedures.
- Employee must be able to follow instructions as directed and incorporate constructive criticism from managers.
- Operate with a high level of professionalism and integrity, including dealing with confidential information and complying with HIPAA requirements.
Working Conditions
- Engaging, fast-paced patient and customer-facing retail environment.
- Outdoor duties in varying weather conditions may be required.
- Exposure to cannabis and/or allergens that might be present in an environment where cannabis is present and prevalent.
Our Mission: To promote well-being through the power of cannabis.
We're humble—We prefer quiet confidence and don't shout about our success.
We're hardworking—We put our heads down and get the job done.
We're grateful—Working in our industry is a privilege and an act of service.
We're transparent—Honest and open communication keeps us healthy as an organization.
We're collaborative—And believe good ideas can come from anywhere.
We have a growth mindset—One that's grounded in well-being.
At GTI we believe that our corporate community should be a reflection of the communities we serve. We are dedicated to fostering an inclusive culture that celebrates diversity across race, sex, age, gender identity, sexual orientation, disability, nationality, religion, experience, and thought—not only because it is right, but because it makes us better. Our mission—the right to wellness—informs our commitment to champion economic opportunities in communities disproportionately affected by the war on drugs through employment and community involvement. GTI is proud to be an equal opportunity workplace.
We can't wait to meet you.
