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product lifecycle analyst jobs near novi mi

Director of Marketing

First Independence Bank
Detroit, MI

Quick Apply

Job Details

3 days ago

Benefits

Disability insurance
Health insurance
Dental insurance
401(k)
Paid time off
Vision insurance
Life insurance

Qualifications

Customer communication
Serving clients
Credit risk assessment
Customer service
Mortgage industry
Bachelor's degree
Credit history review
Corporate finance analysis experience in risk and credit
Newsletters (communication methods)
Stakeholder relationship building

Full Job Description

(MI) Director of Marketing

Job Title: Director of Marketing Department: Executive

Reports To: President or Designee FLSA Status: Exempt

SUMMARY:

The Director of Marketing leads strategic and day-to-day marketing for the bank to drive deposit growth,
loan origination, customer acquisition and retention, and brand trust. This role develops integrated marketing plans across retail and/or commercial lines of business; partners closely with Product, Retail Banking, Commercial Banking, Digital, Compliance, and Risk, and ensures marketing activities meet regulatory and fair-lending requirements while delivering measurable results.

This position will be the primary architect of our online presence, overseeing website management, social
media ecosystems, and multi-channel communication strategies. You will be responsible for ensuring
that our mission resonates both internally and with our team and externally with our diverse customer
base.

RESPONSIBILITIES:

Digital Ecosystem & Website Management

Website Oversight: Act as the primary owner of the corporate website, ensuring high performance, security, and seamless user experience (UX) for personal and commercial banking clients.
Content Optimization: Manage regular updates, landing page creation for new products (mortgages, small business loans), and SEO/SEM strategies to drive organic and paid traffic.
Compliance: Ensure all digital content adheres to banking regulations (FDIC, Equal Housing Lender, etc.) and accessibility standards.

Social Media & Online Activation

Social Strategy: Develop and execute an aggressive social media roadmap (LinkedIn, Instagram, Facebook, X) to increase brand equity and community engagement.
Activation Campaigns: Launch digital “activations”-such as webinars, online financial literacy workshops, and interactive community spotlights-to convert followers into customers.
Influencer & Partner Relations: Manage collaborations with community leaders, local businesses, and Detroit-based organizations to amplify the bank’s digital reach.

Multi-Channel Communications & Newsletters

External Communications: Lead the production of a newsletter, focusing on financial health tips, bank news, and community impact stories.
Internal Branding: Manage internal communications to ensure staff across all markets are aligned with the bank’s mission, values and marketing initiatives.

Analysis & Performance Tracking

Data Analytics: Use tools (Google Analytics, Meta Insights, etc.) to track KPIs across the website and social channels.
Reporting: Provide monthly “State of the Brand” reports to the executive team, detailing ROI on digital spend and community sentiment.
Market Intelligence: Monitor the competitive landscape of Detroit, Minneapolis, and Chicago markets to identify emerging digital trends in the fintech and banking sectors.

REQUIREMENTS:

Bachelor’s degree in finance, accounting, or a related field.
Previous experience as a banking Commercial Credit Analyst required. 3+ years’
experience working with credit or loan evaluation preferred.
Work independently on credit assessments.
Customer service experience with both internal and external customers.

PREFERRED QUALIFICATIONS:

Experience: 7-10 years of progressive marketing experience, preferably in financial services or a mission-driven environment.
Digital Mastery: Proven track record in website management (CMS experience such as WordPress) and managing professional social media accounts for a corporate brand.
Communication Excellence: Exceptional writing and editing skills with the ability to pivot voice between high-level executive briefs and engaging community-focused newsletters.
Technical Stack: Experience with Google Analytics, email marketing platforms (Mailchimp, Constant Contact, etc.) social media scheduling tools (Hootsuite, Sprout Social, etc.).
Cultural Competency: A deep understanding of and passion for serving under-represented and minority communities.

KEY COMPETENCIES:

Strategic planning and prioritization
Data-driven decision-making and experimentation mindset
Stakeholder management and cross-functional influence
Customer segmentation and lifecycle marketing
Brand stewardship and clear messaging
Project management and operational rigor

COMPLIANCE & RISK CONSIDERATIONS:

Ensure marketing materials, disclosures, and claims follow internal policies and applicable regulations (as relevant to role scope).
Follow established review/approval workflows with Compliance, Legal, Risk, and Fair Lending prior to publication.
Support responsible data use and privacy practices for customer communications, targeting, and measurement.

WORKING CONDITIONS:

Standard office/remote work environment with periodic travel to branches, markets, and events. Occasional evening/weekend availability may be required to support campaigns and community activities.

First Independence Bank is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identification, age, sex, marital status, national origin, disability, genetic information, height or weight, veteran status, or other category protected by local, state, or federal law.

First Independence Bank offers competitive compensation and benefits which include: health, dental, vision, life, and disability insurances. Also, 401(k) and paid time off.

May assume additional responsibilities and/or requirements as business objectives impose.

You can email [email protected]

Quick Apply

Refine Your Search

product lifecycle analyst jobs in novi mi

Director of Marketing

Product Lifecycle Analyst

Business Analyst

Staff Data Scientist

Configuration Analyst - Infor CPQ

Staff Systems Analyst - Global Design IT

Digital Forensic Analyst I

Data Scientist Statistician Lead - Product Safety Data Analytics

Analyst Strategic Sourcing - Remote

Lead IT Business Analyst

Product Owner

Cyber Threat Intelligence Analyst

Trade In Valuation Analyst

Supply Chain Inventory Analyst

PLM Analyst / Spare Parts Coordinator

MP&L Program Analyst

Transformation Project Consultant I- Remote Opportunity

Configuration Management Analyst

Senior Analyst, Remarketing Analytics

Technical Product Manager

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