We are seeking an experienced, highly motivated Director of Events & Marketing to lead private event sales, and marketing initiatives for a dynamic portfolio of San Francisco restaurant and hospitality venues.
This position offers the unique opportunity to represent and drive event sales across a distinctive portfolio of San Francisco hospitality venues, each offering its own personality, experience, and event possibilities. The portfolio includes Schroeder’s, San Francisco’s iconic German beer hall offering a lively setting for corporate gatherings, celebrations, and large-scale events; Press Club, a sophisticated wine bar, lounge, and versatile private event space in the heart of downtown San Francisco; Pacific Cocktail Haven (PCH), an acclaimed James Beard Award-winning cocktail bar known for its innovative beverage program and exceptional hospitality; and Kona’s Street Market, a vibrant and creative cocktail destination offering a fun, energetic setting for private events and celebrations.
Together, these venues provide an exciting range of opportunities—from intimate cocktail receptions and wine experiences to corporate events, full venue buyouts, celebrations, and large-scale gatherings. The Director of Events & Marketing will have the opportunity to creatively package and position these unique spaces, build relationships throughout the San Francisco corporate and events community, and develop business across a diverse and highly regarded collection of hospitality concepts.
This is an exciting opportunity for a proven hospitality sales leader who knows the San Francisco market, loves building relationships, and is energized by the challenge of growing revenue.
The ideal candidate is both a strategic leader and a hands-on salesperson. You will lead and develop the events sales team while also personally prospecting, selling, developing client relationships, and closing business. Success in this role requires someone who is equally comfortable developing a sales strategy, coaching a team, analyzing the pipeline, meeting with clients, and picking up the phone to generate new business.
If you are entrepreneurial, competitive, relationship-driven, and passionate about hospitality, events, food, beverage, and creating memorable guest experiences, we would love to meet you.
What You’ll DoDrive Sales & Business Development
- Lead the sales strategy for private dining, corporate events, social events, buyouts, and other hospitality opportunities across our San Francisco venues.
- Take direct responsibility for achieving private event sales and revenue goals.
- Develop and execute proactive sales plans designed to generate new business and increase event revenue.
- Personally prospect for new business through targeted outreach, networking, referrals, partnerships, site visits, and community involvement.
- Build strong relationships with corporations, event planners, destination management companies, hotels, convention organizers, concierges, tourism partners, and other key referral sources.
- Actively pursue convention, tourism, corporate, and citywide event opportunities.
- Continually develop relationships with existing clients while identifying opportunities for repeat and expanded business.
- Identify new revenue opportunities, partnerships, promotions, and business development initiatives.
- Stay current on the San Francisco event landscape, competitive market, industry trends, pricing, and emerging opportunities.
Lead the Sales & Events Team
- Provide outstanding leadership for the Events Department and serve as a role model for accountability, professionalism, urgency, and integrity.
- Lead as a player-coach, actively selling alongside the team while coaching and developing team members to achieve outstanding results.
- Establish clear individual and department sales goals, expectations, and accountability.
- Monitor lead activity, response times, conversion rates, pipeline, booked revenue, lost business, and sales performance.
- Ensure inbound inquiries are responded to promptly, properly qualified, and assigned appropriately.
- Coach the team on prospecting, relationship development, site tours, proposals, negotiation, follow-up, and closing techniques.
- Create an energetic, positive, creative, collaborative, and results-oriented sales culture.
- Participate actively in weekly leadership and sales meetings and establish strong communication standards across the organization.
Manage the Event Sales Process
- Develop, sell, negotiate, and detail private events from initial inquiry through contract and operational handoff.
- Negotiate pricing, food and beverage minimums, deposits, and contract terms within established company guidelines.
- Secure signed contracts and deposits according to company policies and established deadlines.
- Ensure all client commitments, special requests, pricing agreements, and event details are accurately documented.
- Create comprehensive and accurate Banquet Event Orders (BEOs) that provide the operations team with everything necessary for successful execution.
- Ensure all required event elements are scheduled, ordered, documented, and communicated.
- Maintain effective contract management and ensure deadlines are met throughout the sales and planning process.
- Work extensively within Tripleseat for lead management, sales activity, event detailing, reporting, and closing out events accurately and on time.
- Reconcile event deposits and sales with Accounting monthly.
Sales Strategy, Forecasting & Financial Performance
- Establish annual and monthly sales objectives and develop strategies to achieve them.
- Prepare sales forecasts, budgets, revenue projections, and pipeline reports.
- Analyze sales performance, conversion rates, booking patterns, lost business, market trends, and variances to identify opportunities and necessary corrective action.
- Contribute to pricing strategies, food and beverage minimums, promotional offers, product enhancements, and business development initiatives.
- Manage business development budgets, targeting, forecasting, and performance measurement.
- Use data to identify trends, evaluate sales effectiveness, and guide future sales strategies.
Marketing & Partnerships
- Partner with the Operation Manager, General Managers, and other leadership on marketing, PR, promotions, partnerships, and revenue-generating initiatives.
- Help develop targeted marketing strategies that support private events, restaurant traffic, and brand awareness.
- Build relationships throughout the San Francisco business, hospitality, convention, tourism, and local community.
- Identify strategic partnerships and opportunities that increase awareness and drive qualified leads.
- Collaborate with external partners and neighboring businesses
Event Execution & Operational Partnership
We believe great event sales don't end when the contract is signed. You will work closely with our Operations teams to ensure that what we sell is communicated clearly and delivered successfully.
- Partner closely with restaurant leadership and event operations to ensure seamless handoffs.
- Communicate client expectations, commitments, and special requests clearly and accurately.
- Support event execution when needed, particularly for high-profile, complex, or strategically important events.
- Help train operational teams on company event standards and expectations.
- Build trust and strong working relationships between Sales and Operations.
- Help ensure our teams consistently deliver exceptional hospitality and world-class event experiences.
What You Bring to the Team
You are passionate about hospitality and genuinely enjoy creating experiences that make people smile. You bring energy, curiosity, professionalism, and a strong sense of ownership to your work. You are a collaborative leader who can work effectively with Sales, Operations, Culinary, FOH, BOH, Accounting, Marketing, clients, and outside partners. Most importantly, you are a salesperson at heart. You don't wait for the phone to ring—you create opportunities.
Qualifications
- Minimum 5 years of restaurant, hotel, hospitality, or venue event sales experience, with a proven record of success in event-specific sales.
- Demonstrated success generating new business and achieving sales and revenue goals.
- Strong knowledge of the San Francisco corporate, hospitality, convention, tourism, and event markets strongly preferred.
- Minimum 3 years of experience working in high-volume, fast-paced hospitality environments.
- Previous experience managing and developing a sales and/or events team.
- Experience with event operations and a strong understanding of what is required to successfully execute what is sold.
- Tripleseat experience is required.
- Experience with Toast POS
- Strong prospecting, negotiation, relationship-building, presentation, and closing skills.
- Excellent verbal and written communication skills.
- Strong financial aptitude, including forecasting, budgeting, revenue analysis, and sales reporting.
- Ability to interpret sales data and translate it into actionable strategies.
- Experience managing, motivating, coaching, and holding team members accountable.
- Strong organizational skills with exceptional attention to detail and follow-through.
- Proficiency with Microsoft Outlook and Microsoft Teams.
- Ability to adapt your schedule based on event and business demands.
Who Thrives in This Role
You will likely love this position if you:
- Get excited about chasing and closing business.
- Have an established network and enjoy developing new relationships.
- Believe sales requires both creativity and discipline.
- Are comfortable being held accountable for measurable revenue results.
- Love food, beverage, restaurants, hospitality, and events.
- Enjoy leading people but still want to sell.
- Are energized by a fast-moving environment with multiple venues and opportunities.
- Understand that Sales and Operations must work together for long-term success.
- Have a positive attitude, a sense of adventure, and an engaging energy.
- Welcome feedback, collaboration, and new ideas.
- Take ownership and follow through on commitments.
Schedule & Work Environment
This is a full-time, on-site leadership position based in San Francisco.
The Director of Events & Marketing is expected to work approximately 45–50 hours per week and be available and on-site Monday through Friday. Weekend and evening work will be required on an as-needed basis to support events, client relationships, site visits, networking opportunities, and business demands.
This is not a remote sales position. Being present in our venues, developing relationships with our teams, meeting clients, understanding our products, and participating in the San Francisco hospitality community are important components of the role.
This position offers the opportunity to make a meaningful impact on the growth of several distinctive San Francisco hospitality concepts. You will have the ability to shape sales strategy, develop a talented team, build new partnerships, expand our client base, and directly influence revenue growth.
We are looking for someone who brings ideas, relationships, energy, leadership, and a strong desire to win—while never losing sight of the hospitality and guest experience behind every event we sell.
If you are a proven hospitality sales leader who knows how to build a pipeline, develop a team, close business, and create lasting client relationships, we want to hear from you.
We are an equal opportunity employer and welcome diversity in the workplace. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment, qualified applicants with arrest and conviction records.
Pay: $90,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
People with a criminal record are encouraged to apply
Work Location: In person
