POSITION SUMMARY:
This position supports the mission advancement of the YMCA of the Twin Tiers, a leading nonprofit committed to strengthening community through youth development, healthy living, and social responsibility.
The Wellness Lead supports the Wellness Director in the day-to-day leadership, operation, growth, and success of the Wellness Department. This position plays an integral role in delivering exceptional member experiences while assisting with staff leadership, personal training, wellness programming, member engagement, marketing initiatives, and department operations.
The Wellness Lead serves as a role model for YMCA values by creating a welcoming, inclusive, and motivating environment where members feel connected, supported, and inspired to achieve their health and wellness goals.
This position is results-oriented and assists in achieving department goals related to personal training revenue, wellness participation, membership engagement, retention, and overall member satisfaction. The Wellness Lead demonstrates initiative, professionalism, creativity, strong communication skills, and a commitment to continuous improvement while supporting the mission of strengthening community through youth development, healthy living, and social responsibility.
ESSENTIAL FUNCTIONS:
1. Delivers high-quality Wellness Consultations, Personal Training sessions, and wellness coaching that support member success and YMCA mission outcomes.
2. Provides exceptional member service by creating a welcoming, safe, inclusive, and motivating Wellness Center environment.
3. Builds authentic relationships with members through regular interaction, encouragement, accountability, and connection to YMCA programs and services.
4. Assists the Wellness Director in achieving department goals related to personal training revenue, program participation, member engagement, conversion, and retention.
5. Assists in recruiting, onboarding, mentoring, scheduling, and supporting Wellness staff as directed.
6. Serves as the lead staff member in the Wellness Center during assigned shifts by modeling professionalism, customer service, and operational excellence.
7. Assists with planning, implementing, evaluating, and improving Wellness programs based on member feedback, participation trends, and community needs.
8. Supports department marketing initiatives by designing promotional graphics, flyers, digital signage, social media content, and program advertisements using approved YMCA branding standards.
9. Assists in creating engaging social media posts, member communications, and email marketing campaigns that promote Wellness programs, special events, personal training services, and healthy living initiatives.
10. Collaborates with the Marketing Department and Wellness Director to ensure timely promotion of programs, challenges, events, and seasonal initiatives.
11. Maintains accurate records for personal training, consultations, program participation, and department reporting.
12. Assists with member retention initiatives by conducting follow-up communications, encouraging program progression, and supporting relationship-building efforts.
13. Monitors Wellness Center cleanliness, organization, equipment condition, and safety standards, reporting maintenance needs promptly and coordinating repairs as assigned.
14. Enforces YMCA policies, procedures, and risk management standards while responding appropriately to emergency situations.
15. Maintains current knowledge of wellness trends, exercise science, behavior change strategies, and YMCA best practices through continuing education.
16. Participates in department meetings, one-on-one coaching meetings, association training, and professional development opportunities.
17. Supports branch-wide events, annual campaign efforts, member appreciation activities, community outreach initiatives, and other YMCA events as assigned.
18. Performs additional duties as assigned to support association goals and departmental success.
This job description may not be all-inclusive and duties may be modified when deemed appropriate by the Executive Director, VP of Operations, and CEO. Employees are expected to perform all other duties as assigned and directed by the supervisors.
YMCA COMPETENCIES:
Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.
Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view, and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.
Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.
Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
QUALIFICATIONS:
- Nationally accredited Personal Training certification (ACE, NASM, ACSM, NSCA, ISSA, AFAA, NETA, or equivalent) or Group Exercise certification required.
- CPR/AED and First Aid certification (or ability to obtain within required timeframe).
- Minimum one year of experience in wellness, fitness, personal training, or group exercise leadership.
- Demonstrated ability to motivate, coach, and build relationships with individuals of diverse backgrounds and fitness levels.
- Strong organizational and time management skills.
- Excellent written and verbal communication skills.
- Proficiency with Microsoft Office and Google Workspace.
- Experience with Canva or other graphic design software preferred.
- Experience creating social media content and marketing materials preferred.
- Experience with email marketing platforms, member engagement software, or CRM systems preferred.
- Ability to work independently while collaborating effectively within a team.
PHYSICAL DEMANDS:
The physical demands that are described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee must be able to visually locate and monitor participants during programs, including during the use of inflatables. The employee is often required to: climb, bend, stoop, kneel, twist, reach with hands, sit, or stand for extended period of time, lift and/or move up to 50 pounds, have finger dexterity, grasp, perform repetitive motions, talk, hear, and have visual acuity.
Travel to various locations for events may be required. While performing the duties of this job at outdoor events, the employee may be exposed to weather conditions prevalent at the time.
TRAINING REQUIREMENTS:
1. The following training courses are required before beginning work: Child Abuse Prevention; Bloodborne Pathogens; Slips, Trips, and Falls; Harassment Safety.
2. Other required training per the position.
3. Certifications required within 90 days of hire: New Hire Orientation.
END RESULTS:
1. YMCA members and guests will enjoy a safe and fun experience participating in Youth & Family Programs.
2. This position provides a quality experience for everyone, including but not limited to Health Seekers, Members, Participants, Internal Customers, Fellow Staff Members, Vendors, Volunteers, and others.
3. The YMCA will be recognized by the community as providing excellent service to all who walk through our doors or contact us on the phone.
4. The YMCA will effectively connect and build relationships with its members and the community, resulting in increased member enrollment and retention.
5. Consistent superior member service and satisfaction resulting in continued growth in membership, programs, and special services.
