YMCA OF THE TWIN TIERS JOB DESCRIPTION
Job Title: Director of Membership & Community Engagement
Branch: Olean Branch
FLSA Status: Non-Exempt
Status: Full-Time
Reports to: Executive Director
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POSITION SUMMARY:
This position supports the mission advancement of the YMCA of the Twin Tiers, a leading nonprofit committed to strengthening community through youth development, healthy living, and social responsibility.
The Director of Community Engagement is responsible for leading the Olean YMCA's community engagement, outreach, relationship development, and growth strategies. This position serves as the bridge between the YMCA and the community by cultivating meaningful partnerships, expanding awareness of the YMCA's mission and impact, strengthening member engagement, and creating pathways that increase membership, program participation, philanthropy, and community involvement.
Working closely with the Executive Director, Association Marketing Director, Membership Coordinator, and Olean Leaders, this position develops and executes strategic outreach initiatives that connect people to the YMCA through authentic relationships, effective storytelling, innovative engagement strategies, and intentional community presence.
This position is expected to spend a significant portion of work time actively engaging throughout the community, cultivating partnerships, attending events, networking, and creating opportunities that increase the YMCA's visibility, relevance, and long-term impact.
ESSENTIAL FUNCTIONS:
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Develop and implement a comprehensive community engagement strategy that drives membership acquisition, member retention, program participation, and mission impact.
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Represent the YMCA throughout the community by actively networking with businesses, schools, healthcare providers, nonprofits, municipalities, civic organizations, and community leaders, building relationships that generate qualified membership prospects and increase community awareness of YMCA programs and services.
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Develop and strengthen strategic partnerships that generate measurable opportunities for membership growth, corporate memberships, program participation, sponsorships, referrals, volunteerism, philanthropy, and community collaboration.
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Serve as a connector for community outreach initiatives, ensuring the YMCA maintains a visible, active presence throughout the region.
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Spend a minimum of approximately 50% of work hours engaged in community outreach, partnership development, networking, or off-site engagement activities.
Collaborate with the Executive Director, Association Marketing Director, and Olean Membership Team to develop strategic marketing campaigns that support membership, programs, events, fundraising, and strategic organizational priorities.
Working closely with The Executive Director and Program Leaders, oversee branch social media planning, content coordination, and engagement strategies while ensuring all communications align with Association brand standards.
Maintain a comprehensive annual marketing, outreach, membership, and engagement calendar that aligns promotional efforts with overall strategic organizational priorities.
Collaborate with Membership and Program Leaders to develop promotional strategies that increase membership acquisition, program participation, improve member retention, and strengthen overall engagement.
Analyze membership trends, outreach efforts, campaign effectiveness, and engagement metrics to recommend continuous improvement strategies.
Establish measurable annual goals for community engagement, partnership development, and membership growth, monitor progress toward those goals and the overall performance of the position and regularly report outcomes to the Executive Director.
Lead branch engagement initiatives that strengthen member relationships and improve retention, increase referrals, and enhance the overall YMCA experience for members, participants, volunteers, and guests.
Identify opportunities to expand community awareness through speaking engagements, presentations, health fairs, festivals, business visits, and other public events.
Develop and maintain systems for tracking outreach activities, partnership development, referral pipelines, membership leads, and community engagement outcomes.
Serves as the lead for membership sales strategies through relationship-based outreach, lead generation, corporate partnerships, referrals, and intentional follow-up.
Collaborate with Association and branch leadership to identify new opportunities for community impact, innovative programming, and organizational growth.
Assist in planning and promoting major YMCA events, annual campaigns, community celebrations, and strategic initiatives.
Serve as an ambassador for the YMCA by communicating its mission, cause, programs, membership opportunities, and community impact with professionalism, enthusiasm, and authenticity while recruiting, engaging, and stewarding volunteers who support community outreach, special events, membership growth, and mission advancement.
Serve as a Staff Liaison for the Olean Annual Campaign, actively cultivating relationships with donors and sponsors, supporting the recruitment and retention of campaigners, and leveraging membership and programming initiatives to advance the YMCA’s mission and community impact.
Functions as a Leader on Duty (LOD) as scheduled, working with the Membership Director for scheduling.
Perform all other duties assigned by the Executive Director in an efficient and timely manner.
This job description may not be all-inclusive and duties may be modified when deemed appropriate by the Executive Director, VP of Operations, and CEO. Employees are expected to perform all other duties as assigned and directed by the supervisors.
YMCA COMPETENCIES:
Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.
Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view, and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.
Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.
Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
QUALIFICATIONS:
1. Bachelor’s degree in business administration, communications, marketing, recreation management, human services, or related field, or equivalent professional experience.
2. Minimum of three to five years of experience in membership operations, sales, community engagement, or customer service leadership.
3. Demonstrated experience supervising staff and leading teams.
4. Experience in budgeting, financial oversight, and data-driven decision-making.
5. Ability to establish and grow relationships with community partners, businesses, and stakeholders.
6. Strong communication, interpersonal, and public relations skills.
7. Ability to manage multiple projects and priorities in a dynamic environment.
8. Strong computer and technology skills, including membership management software and reporting tools.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee needs sufficient strength, agility and mobility to perform essential functions and to supervise program activities in a wide variety of indoor and outdoor locations. While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach, and must be able to move around the work environment. The employee must occasionally lift and/or move up to 50 pounds.
Travel to various locations for events may be required. While performing the duties of this job at outdoor events, the employee may be exposed to weather conditions prevalent at the time. Must have a valid driver's license.
TRAINING REQUIREMENTS:
1. The following training courses are required before beginning work: Child Sexual Abuse Prevention; Managing Your Exposure to Bloodborne Pathogens; Preventing Member Slips, Trips, and Falls; Sexual Harassment Prevention for Employees.
2. Within 90 days of hire: CPR/AED/FA
3. YMCA business software training; Daxko, SGA, and ADP; within 60 days of employment.
4. YMCA Leader Certification within 30 days of hire and YMCA Team Leader Certification within first 12 months.
END RESULTS:
1. YMCA members and guests will enjoy a safe and fun experience participating in Youth & Family Programs.
2. This position provides a quality experience for everyone, including but not limited to Health Seekers, Members, Participants, Internal Customers, Fellow Staff Members, Vendors, Volunteers, and others.
3. The YMCA will be recognized by the community as providing excellent service to all who walk through our doors or contact us on the phone.
4. The YMCA will effectively connect and build relationships with its members and the community, resulting in increased member enrollment and retention.
5. Consistent superior member service and satisfaction resulting in continued growth in membership, programs, and special services.
