Summary:
The Assistant Marketing Manager supports the execution of integrated marketing, public relations, branding, and event initiatives for Dezerland Park Orlando. This role works closely with the Director of Marketing to help drive brand awareness, increase guest engagement, support revenue growth, and enhance overall guest experience through strategic marketing campaigns, media relations, digital initiatives, and experiential activations.
The ideal candidate is a highly organized, creative, and collaborative marketing professional who thrives in a fast-paced entertainment environment and is passionate about developing innovative campaigns and memorable guest experiences. This position plays a key role in supporting social media strategy, event execution, promotional partnerships, community outreach, and cross-functional marketing efforts while helping maintain brand consistency across all public-facing channels. This is an exciting opportunity for someone with an entrepreneurial, business-minded approach who is energized by the challenge of building brand presence for a growing property and wants to make a lasting mark as the team continues to expand.
Dezerland Park Orlando is more than Florida’s largest indoor attraction we’re a playground for families, friends, and teammates to come together and create unforgettable memories. With over 800,000 square feet of different attractions like a gel blaster arena, axe-throwing, pinball arcade, and even one of the world’s largest auto museums, there’s something here for everyone.
But what really makes Dezerland special is our people. We’re fostering a culture that feels like family supportive, fun, and collaborative where every team member plays a part in bringing joy to our guests.
Essential Duties and Responsibilities:
- Assist in the development and day-to-day management of marketing initiatives
- Collaborate closely with the Director of Marketing and ownership to ensure alignment with organizational objective
- Work closely with marketing team on social media strategies, creative input, visual assets, and event logistics
- Assist in leading and mentoring the marketing team, fostering collaboration and creativity
- Lead project management coordination across the marketing team, tracking timelines, deliverables, and priorities to keep initiatives moving efficiently as the team continues to grow
- Assist in assessing marketing initiatives to continuously determine adjustments needed to match consumer demands
- Collaborate with the Director of Marketing and Digital Marketing Specialist to support paid media, email marketing, and website initiatives
- Assist in ensuring brand consistency across all marketing, promotional, and public-facing communications
- Partner with cross-functional departments to support new product/experience launches, property updates, and major announcements
- Assist in leading cross-functional marketing and operations teams in the strategic planning, coordination, and execution of high-impact marketing events from concept through completion
- Assist in the preparation and analysis of weekly and monthly marketing performance reports, ensuring accuracy and actionable insights for leadership
- Assist in coordinating media interviews and press events
- Help monitor media coverage and prepare reports
- Manage all in-house public relations efforts using Cision, including media list building, press release distribution, and coverage tracking
- Support the planning, coordination, and execution of on-site and off-site marketing events, promotional activations, media events, influencer visits, grand openings, seasonal campaigns, and community partnerships
- Assist in developing event marketing strategies designed to increase attendance, guest engagement, sponsorship visibility, and overall brand awareness
- Help oversee event timelines, logistics, staffing coordination, signage, promotional materials, and marketing deliverables
- Participate in brainstorming and developing new experiential marketing opportunities and guest engagement initiatives
- Assist in evaluating event performance metrics, attendance trends, guest feedback, and ROI to improve future activations
- Research, vet, and source reliable vendors and partners for a variety of in-park projects, ensuring quality, cost-effectiveness, and alignment with operations.
- Represent Dezerland Park Orlando at community events, networking opportunities, trade shows, and promotional appearances as needed
Other Duties:
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Responsibilities may change at any time with or without notice based on the needs of the business.
Requirements & Qualifications:
- Bachelor’s degree in Marketing, or related field, preferred
- 3-5+ years of Marketing experience, required
- 1-2+ years of managerial experience in Marketing or Public Relations, required
- Experience in hospitality, tourism, or theme park industry, preferred
- Hands-on experience in marketing campaigns, social media management, and project management (ClickUp, Monday, Asana experience is a plus)
- Experience in planning, coordinating, and executing Marketing Events from concept to completion
- Experience in monitoring market trends and consumer insights to guide strategic marketing adjustments
- Experience in Dropbox, Adobe, WordPress, Klayvio, Cision, a plus
- Experience in project management software (ClickUp, Microsoft Suites), a plus
- Strong verbal and written communication skills
- Excellent organizational and multitasking abilities
- Collaborative team player with leadership and team management abilities
- Ability to work in a fast-paced environment
- Flexibility to work evenings, weekends, and holidays as needed for events or campaigns
We pride ourselves on offering a comprehensive, value-driven benefits package that promotes health, enhances work/life balance, and provides stability for our employees and their family members, now and into the future.
Benefits include:
- Competitive Salary
- Health, Dental, Vision, and Life Insurance
- Long and Short Term Disability
- Paid Time-Off and Holidays
- 401(k) Retirement Plan
- Yearly Performance Reviews
- Employee Discounts
- 25% off at Deseo Grande Apartments
Location: Dezerland Park Orlando
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Will you now or in the future require sponsorship for authorization to continue working in the United States?
- What is your desired salary?
- Describe your approach to managing multiple marketing projects and coordinating a team, what drives your prioritization when deadlines and campaigns overlap, and how you keep initiatives on track as a team grows?
- Describe your approach to marketing and brand management, what drives your strategy for public relations and event execution, and how you stay ahead of industry trends?
- Please provide a link to your LinkedIn profile and/or portfolio.
Experience:
- Marketing: 3 years (Required)
- Marketing Management: 1 year (Required)
Work Location: In person
