Overview
Are you creative, outgoing, and passionate about bringing ideas to life? Towers' Bourbon Barrel Harley-Davidson is looking for a dynamic Marketing & Events Coordinator to elevate our dealership's promotions, events, and customer engagement to exciting new heights!
This isn't a behind-the-scenes job—if you're someone who thrives in front of the camera, loves interacting with customers and staff, and knows how to create buzz, we want you! You'll be the driving force behind making Harley-Davidson experiences unforgettable. If you're a self-starter with a creative mindset and a talent for social media and event planning, this is the perfect role for you.
Join us and be a part of the action—help us keep the Towers' Bourbon Barrel Harley-Davidson spirit alive and roaring!
Social Media & Content Creation
- Regularly post engaging content across Towers' Bourbon Barrel Harley-Davidson’s social media platforms, including live videos, promotional clips, trending content, and dynamic features highlighting staff, customers, and dealership events.
- Be confident on camera, capturing and showcasing the unique Towers' Bourbon Barrel experience by interacting with both staff and customers.
- Develop and execute creative content strategies that align with the dealership’s brand identity and marketing objectives.
Event Planning & Execution
- Plan, organize, and execute dealership events that drive traffic and celebrate the Harley-Davidson lifestyle.
- Maintain and manage a comprehensive events calendar, including promotions, community partnerships, and seasonal campaigns.
- Collaborate with vendors, sponsors, HOG (Harley Owners Group) chapters, and local organizations to ensure the seamless coordination of successful events.
- Oversee all event logistics, from setup to breakdown, ensuring a smooth and memorable experience for attendees.
- Energize the crowd—generate excitement and enthusiasm for events, promotions, and activities!
Marketing & Promotions
- Support the creation of in-store signage, email campaigns, and website updates to promote dealership events and offers.
- Manage event budgets, tracking expenses to ensure cost-effective execution.
- Evaluate event success through feedback and performance analysis, implementing improvements for future initiatives.
- Oversee event recaps by gathering comprehensive data on event outcomes, including sales performance and department-specific results, to evaluate the success and impact of each event.
Customer & Community Engagement
- Be the face and voice of Towers' Bourbon Barrel Harley-Davidson, maintaining high energy and enthusiasm to keep both customers and staff engaged.
- Build and nurture relationships with customers, local businesses, and community organizations to develop partnership and sponsorship opportunities.
- Foster a fun, welcoming environment that encourages loyalty and keeps people coming back for more.
Qualifications
- Proven experience in event planning or coordination is preferred.
- Excellent communication and interpersonal skills for effective collaboration with clients and vendors.
- A creative mindset with the ability to think outside the box when solving problems or generating new ideas.
- Confidence in Front of the Camera: Comfortable engaging with customers and staff, both online and in person.
- Self-Starter: Takes initiative and thrives without needing constant direction.
- Creative Mindset: Consistently brings fresh ideas and innovative solutions.
- Strong Organizational Skills: Capable of managing multiple events, promotions, and marketing projects simultaneously.
- Passion for Harley-Davidson: A genuine enthusiasm for the brand is highly valued.
- Weekend Availability: Must be available for Saturday events, with occasional Sunday events (1-2 times per month).
If you're passionate about creating excitement, building buzz, and transforming ideas into unforgettable experiences, we’d love to have you on our team!
To Apply: Please send your resume to [email protected]
Job Type: Full-time
Pay: $20.00 - $23.00 per hour
Ability to Commute:
- Paducah, KY 42001 (Preferred)
Ability to Relocate:
- Paducah, KY 42001: Relocate before starting work (Required)
Work Location: In person
