BAbout BYou
BYou Laser Clinics is a fast-growing medical aesthetics brand with locations throughout New York and an expanding franchise network. Our mission is to make medical aesthetics approachable, results-driven, and empowering — BYou & Own It.
We are looking for a highly creative, organized, proactive Marketing & Social Media Coordinator who can take ownership of our day-to-day content, social media presence, influencer relationships, and digital brand execution.
This is not simply a posting position. We are looking for someone who can create, execute, engage, analyze, and grow.
Key Responsibilities
- Own and manage the BYou social media content calendar.
- Create and publish engaging content across Instagram, TikTok, Facebook, YouTube, YouTube Shorts and other emerging platforms.
- Create Reels, short-form videos, Stories, graphics, before-and-after content, educational posts and promotional content.
- Film and edit content at BYou clinic locations.
- Maintain a consistent BYou brand voice and visual identity across all platforms.
- Develop creative concepts around treatments, trends, clinic openings, promotions, patient education and testimonials.
- Proactively identify social media trends and quickly turn relevant trends into BYou content.
- Build organic engagement by actively responding to comments, messages and community interactions.
- Develop relationships with influencers, creators and local partners.
- Research, contact, negotiate and coordinate influencer collaborations.
- Track influencer deliverables and campaign performance.
- Coordinate patient testimonials and user-generated content.
- Support new clinic openings with launch content, local social media campaigns and community outreach.
- Develop content tailored to local communities, Facebook groups and neighborhood audiences.
- Write marketing copy for email campaigns, SMS campaigns, newsletters, blogs, landing pages and social media.
- Update website content through WordPress.
- Coordinate with photographers, videographers, agencies, vendors and other marketing partners when necessary.
- Maintain organized content libraries and marketing assets.
- Monitor competitors and identify opportunities for BYou to differentiate itself.
- Provide weekly marketing and social media performance reports.
- Track follower growth, engagement, reach, views, leads, influencer performance and other relevant KPIs.
What We're Looking For
- 2–3+ years of professional social media, marketing or content creation experience.
- Strong portfolio demonstrating social media and short-form video content.
- Excellent understanding of Instagram, TikTok, Facebook and YouTube.
- Strong video editing and graphic design capabilities.
- Experience with Canva, Adobe Creative Cloud, CapCut or similar creative platforms, Claude.
- Excellent written and verbal English communication skills.
- Strong copywriting skills.
- Extremely organized and detail-oriented.
- Comfortable managing multiple projects, locations and deadlines simultaneously.
- Highly proactive — someone who identifies opportunities without constantly waiting for assignments.
- Comfortable appearing in clinics, directing content shoots and working with employees, patients and influencers.
- Ability to work independently while collaborating closely with operations, sales and leadership.
- Comfortable working in a fast-paced, performance-driven environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Social Media, Digital Media or related field.
- Medical aesthetics, beauty, skincare, wellness or lifestyle industry experience.
- Influencer marketing experience.
- WordPress experience.
- Understanding of SEO and digital marketing fundamentals.
- Experience with email and SMS marketing.
- Familiarity with social media analytics and reporting tools.
- Experience supporting multiple business locations or franchise brands is a strong advantage.
Success in This Role
The right candidate will be measured not simply by how much content is posted, but by their ability to:
- Increase social media engagement and organic reach.
- Grow BYou's social audiences.
- Produce consistent, high-quality content.
- Increase influencer and community collaborations.
- Generate awareness for new and existing locations.
- Maintain fast response and engagement across social channels.
- Keep all major platforms consistently active.
- Turn treatments, testimonials, trends and clinic activity into compelling content.
Position Details
Job Type: Full-Time
Schedule: Monday–Friday
Location: New York area – reliable commute required
Salary: $47,000–$65,000 per year, based on experience
Education: Bachelor's Degree preferred
Experience: 2+ years professional social media/content marketing experience preferred
Job Type: Full-time
Pay: $57,500.00 - $75,800.00 per year
Benefits:
Application Question(s):
- ow many years of hands-on experience do you have managing social media for a brand, including creating Reels/video content, developing content calendars, writing captions, tracking analytics, and growing engagement?
Education:
Experience:
- Social Media Occupations: 1 year (Preferred)
- Marketing: 1 year (Preferred)
Work Location: In person
