Top 4 Wordpress Jobs in Paris Ky

Digital Marketing Manager
Abri —Lexington, KY
- $60,000 - $100,000 a year
- Full-time
- Hybrid work
- Mid-level
- SQL
- JavaScript
- Flexible schedule
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Nexstar Broadcasting —Lexington, KY
- Full-time
- 1 year
- Communication skills
- Entry level

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Digital Marketing Manager

Abri -
Lexington, KY

Quick Apply

Job Details

Full-time
$60,000 - $100,000 a year

Benefits

Flexible schedule

Qualifications

Website management
Graphic design
Facebook
Marketing analytics
Paid search marketing

Full Job Description

Overview
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing strategies and elevate our brand presence across digital channels. This role offers an exciting opportunity to craft innovative campaigns, optimize digital performance, and drive measurable growth through data-driven decision-making.

You will harness your expertise to develop compelling content, manage multi-channel advertising efforts, and analyze campaign effectiveness to maximize ROI.

Goals

Achieve 100 conversions from our website traffic (conversions = office call, newsletter sign up, booked meeting)
Increase followers of brand with content based strategy for Instgram, Linkedin, Facebook and TickTock platforms to 10,000
Increase website traffic to 10,000 users a month (currently achieving 5,000 new users a month)

Duties

Develop and execute comprehensive digital marketing strategies aligned with business goals, focusing on SEO, SEM, social media marketing, email marketing, and content creation.
Manage and optimize paid advertising campaigns across platforms like Google Ads (AdWords), Facebook Advertising, and other performance marketing channels to increase conversions and brand visibility.
Conduct keyword research using SEO tools to identify opportunities for organic growth and improve search engine rankings.
Oversee content management systems such as WordPress and other CMS platforms to ensure fresh, engaging website content that supports SEO objectives.
Utilize analytics tools like Google Analytics to monitor campaign performance, generate insights, and refine strategies for maximum impact.
Create and design ads and marketing materials using Canva to produce visually compelling graphics for digital campaigns.
Implement marketing automation workflows to nurture leads, streamline campaigns, and enhance customer engagement across multiple channels.
Optimize website user experience through conversion optimization techniques involving HTML, CSS, JavaScript, and A/B testing methodologies.
Lead social media management efforts across platforms such as Facebook, LinkedIn, Twitter, and Instagram to grow audiences and foster community engagement.

Skills

Proficiency with SEO tools for keyword research, site audits, and performance tracking.
Strong knowledge of SEO principles, SEM tactics including Google AdWords campaigns, and social media marketing strategies.
Experience with content creation—including copywriting—and graphic design using Adobe Photoshop and other Adobe Creative Suite tools.
Familiarity with WordPress or other content management systems for website updates and content publishing.
Expertise in digital analytics platforms such as Google Analytics and SQL for data analysis and reporting.
Skilled in email marketing platforms and marketing automation software to orchestrate multi-channel campaigns effectively.
Knowledge of HTML, CSS, JavaScript for website optimization and performance enhancement.
Ability to conduct keyword research that informs SEO strategy while supporting overall content development efforts.
Strong understanding of performance marketing metrics to measure success and optimize campaigns accordingly.
Experience managing social media accounts with a focus on engagement growth and brand consistency across channels. Join us as a Digital Marketing Manager if you're eager to lead innovative campaigns that make an impact! Bring your expertise in digital strategy, analytics-driven decision making, creative content development, and cross-channel advertising to help us reach new heights in the digital landscape!

Pay: $60,000.00 - $100,000.00 per year

Benefits:

Flexible schedule

Work Location: Hybrid remote in Lexington, KY 40507

Quick Apply

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