Overview:
Unified is a nationwide community of providers, operations specialists and thought leaders who look for the greatest opportunities to impact every woman’s health, at every stage of their journeys. We are unparalleled in our scale and ability to adapt to address unmet and underserved needs. Through 815+ clinics, 23 IVF labs, nationwide telehealth capabilities and targeted case management, our 2,700+ independent, affiliated providers deliver comprehensive women’s health services and continuously work to implement methods and develop techniques or platforms that improve the healthcare experience. We remain focused on enabling the discovery of new ways for our affiliated providers to deliver the high-quality care experience women deserve, in the ways they most wish to receive it, and collaborate across our community to make our vision a reality.
The Regional Marketing Manager (RMM) functions as the marketing lead for one-third of CCRM Fertility Network markets. Think of this role as the account director who never loses touch with the work: you'll own the client relationship with market-level stakeholders, quarterback campaigns through CCRM's corporate marketing infrastructure, and roll up your sleeves to execute tactics when the moment calls for it.
This isn't a pure strategy role or a pure coordinator role — it's both. The ideal candidate brings the client management instincts of a seasoned account lead and the get-it-done orientation of someone who's built campaigns, managed event logistics, and owned digital presence firsthand.
Responsibilities:
Account Leadership & Client Management
You are the single point of contact for your designated markets. You manage the relationship, set the agenda, and make sure nothing falls through the cracks.
-
Serve as the primary day-to-day marketing contact for practice administrators, physician liaisons, and local clinical leadership across assigned markets
-
Lead regular market check-ins and partner with Regional Directors of Operations on Monthly Site Reviews — own the prep, facilitation, and follow-through
-
Translate market-level feedback, goals, and pain points into clear briefs for the central marketing team
-
Field and triage all incoming marketing questions, requests, and escalations from your markets; resolve what you can, route what you can't
-
Coordinate and schedule cross-functional meetings and planning sessions as needed
-
Act as a trusted advisor to local stakeholders — proactively bringing ideas and opportunities rather than waiting to be asked
Reporting & Market Intelligence
You keep a pulse on performance and the competitive landscape so your markets and the central team are never caught off guard.
-
Partner with the Marketing Analytics Manager to build and present monthly performance decks for each market — own the narrative, not just the slides
-
Track market-level KPIs (brand awareness, lead volume, acquisition, campaign performance) and surface actionable insights to stakeholders
-
Monitor local competitive activity and new market entrants; proactively alert the marketing team to meaningful shifts
-
Provide periodic competitive landscape summaries to inform regional and network-wide strategy
Campaign Execution & Tactical Implementation
You don't just brief the work — you build it. When local campaigns need to get done, you're in the weeds alongside the team.
-
Build and execute hyperlocal marketing campaigns (paid social, organic content, email, OOH, community) using CCRM's corporate marketing infrastructure and brand guidelines
-
Customize corporate campaign assets and messaging for local market nuances, audience demographics, and competitive context
-
Collaborate with central media, creative, and digital teams to brief, traffic, and optimize market-level campaigns
-
Own listings and reputation management for your markets — Google Business Profiles, Healthgrades, Yelp, and beyond — including review monitoring and response cadence
-
Support local SEO efforts in partnership with the digital team, ensuring market-level pages and profiles are optimized and current
Events & Local Initiatives
You own local market activation from concept through execution — not just project management, but the actual event.
-
Lead end-to-end execution of local events: patient seminars, community partnerships, fertility awareness activations, and physician outreach events
-
Leverage practice administrators and physician liaisons as execution partners — brief them clearly and hold them accountable
-
Identify and pitch new event and sponsorship opportunities that align with growth goals in each market
-
Manage event logistics, vendor relationships, promotional materials, and post-event follow-through
Content, Patient Stories & Brand Presence
You're the local eyes and ears for content — surfacing stories, coordinating shoots, and keeping CCRM's presence sharp at the market level.
-
Own the collection and documentation of patient stories across all assigned markets — maintain an active pipeline of testimonials for use across brand, social, and digital channels
-
Coordinate local content capture efforts, working with clinical teams and patients to surface compelling educational and emotional stories
-
Support the central content team with market-specific briefs, imagery needs, and local context
Qualifications:
Required
-
Bachelor's degree in Marketing, Communications, Business, or a related field
-
5+ years of marketing experience, with meaningful time in an agency account management, field marketing, or multi-market client-facing role
-
Proven track record owning client or stakeholder relationships while staying close to tactical execution
-
Hands-on experience building or managing campaigns across paid, organic, and local channels
-
Strong project management skills; comfortable juggling multiple markets, workstreams, and deadlines
-
Excellent communicator — equally confident in a QBR presentation and a Slack thread
Preferred
-
Agency background with experience managing multi-location or franchise clients
-
Healthcare, women's health, or consumer health marketing experience
-
Familiarity with reputation management platforms (Birdeye, Podium, or similar)
-
Working knowledge of local SEO and Google Business Profile management
-
Experience managing patient testimonial or advocacy programs
We’re here for you—both personally and professionally.
Our benefits are designed to support you and your family at every stage of life. From health and wellness to financial security and career growth, we offer a comprehensive package to help you thrive.
Here’s a look at what we offer:
Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
Vacation, personal days, and paid holidays to help you recharge.
-
Financial & Retirement Planning
401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
Opportunities and resources to support your career growth.
