Who We Are
Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.
Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.
We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.
You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.
Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.
How You Will Make an Impact
Frida is seeking a Senior Marketing Execution Manager, Packaging & ISM to join our Sales & Marketing team based in Miami, FL. Reporting to the VP, Creative Operations, this role is responsible for managing the execution and delivery of packaging and in-store merchandising initiatives across Frida's portfolio. The Senior Marketing Execution Manager will partner closely with Creative, Brand, Product Development, Sales, Project Management, and external vendors to ensure packaging and retail merchandising programs are delivered accurately, efficiently, and in alignment with brand standards. The ideal candidate is a highly organized operator who thrives at the intersection of creativity and execution, excels at managing complex workflows, and enjoys building scalable processes that support a fast-growing business. The Senior Marketing Execution Manager will thrive in a dynamic, fast-paced, and entrepreneurial environment.
Responsibilities to include:
Packaging & In-Store Merchandising Execution
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Manage the day-to-day packaging and in-store merchandising pipeline across all categories, including Baby, Mom, Fertility, Kid, and future expansions.
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Lead the execution of packaging development projects from creative handoff through final artwork approval and production-ready delivery.
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Oversee execution of in-store merchandising assets, including displays, planograms, modulars, signage, and retailer-specific adaptations.
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Partner closely with Creative and Brand teams to ensure packaging and merchandising assets align with brand objectives and deliver a best-in-class consumer experience.
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Collaborate with Sales teams to understand retailer requirements and support successful execution across Walmart, Target, Amazon brick-and-mortar opportunities, and specialty channels.
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Ensure all deliverables meet retailer specifications, compliance requirements, and production deadlines.
Team Leadership & Cross-Functional Partnership
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Coordinate across teams responsible for packaging operations, merchandising execution, workflow coordination, and vendor management.
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Facilitate key cross-functional meetings, including status updates, packaging reviews, milestone checkpoints, and project recaps.
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Build strong partnerships with Brand, Creative, Product Development, Legal, Sales, Operations, and Project Management teams to maintain alignment and drive project success.
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Serve as a key point of contact for stakeholders, ensuring priorities, timelines, risks, and decisions are communicated clearly.
Operational Excellence & Process Improvement
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Identify, implement, and continuously improve operational processes and workflows that increase efficiency and scalability.
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Proactively identify project risks, resource constraints, and workflow bottlenecks and develop solutions before they impact timelines.
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Partner with Project Management and Creative Operations leadership to implement best practices, optimize resource allocation, and improve executional consistency.
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Support implementation and adoption of workflow tools, digital asset management systems, and other operational technologies.
Vendor Management & Quality Assurance
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Manage relationships with packaging vendors, production partners, and external agencies to ensure timely delivery and quality execution.
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Track project progress and maintain reporting tools that provide visibility into timelines, workload, and project health.
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Ensure packaging and merchandising assets comply with brand standards, regulatory requirements, and retailer specifications.
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Maintain rigorous quality control processes that protect brand integrity and minimize executional risk.
What You Will Need
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Bachelor's degree in Marketing, Business, Design, Packaging Engineering, Communications, or related field preferred.
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5–8+ years of experience in packaging development, retail merchandising, creative operations, project management, or related roles within CPG, retail, or consumer brands.
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2+ years of people management or team leadership experience.
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Strong understanding of packaging production processes, artwork management, retailer requirements, and vendor coordination.
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Proven experience managing complex cross-functional projects from concept through execution.
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Experience developing and improving operational workflows, systems, and processes.
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Strong project management, prioritization, and organizational skills with exceptional attention to detail.
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Experience working with project management, workflow, or digital asset management platforms.
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Ability to balance creative objectives with operational excellence and executional rigor.
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Strong problem-solving skills with the ability to proactively identify and mitigate risks.
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Ability to work in a fast-paced environment in which requirements and priorities constantly change.
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Excellent written and verbal communication skills.
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Strong organizational and multi-tasking skills with high attention to detail.
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A self-starter with an ability to complete tasks both independently and collaboratively as part of a team.
Who You Will Work With
Frida is an organization that values collaboration and community. As the Senior Marketing Execution Manager, Packaging & ISM, you will work closely with Creative, Brand, Product Development, Legal, Sales, Operations, Project Management, and external vendors and production partners.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
We offer a comprehensive and thoughtfully designed benefits package to support our employees:
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Robust health benefits including:
- Comprehensive medical, vision, and dental plan options
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Employer paid life insurance
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Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
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FSA & HSA
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401k matching up to 4% with immediate vesting
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Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
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Pregnancy and parental leave
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Weekly wellness programming in-office
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Dog friendly office - feel free to bring your best buddy with you to work!
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Learning & development opportunities for professional and personal growth
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Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
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Exclusive employee product discounts
EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Privacy Policy
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy
Agency and Third-Party Submissions
Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.
Fraud Disclaimer
Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.
If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.
