The Director of Marketing and Creative serves as the leader of the Pensacola Ice Flyers marketing department and is responsible for driving fan engagement, attendance demand, brand growth, sponsorship activation, merchandise promotion, and campaign execution across the organization.
This role owns the organization’s marketing strategy, creative direction, content operations, brand standards, and fan-facing communications. The Director is accountable for the effectiveness of the marketing department and for ensuring that all marketing efforts support organizational goals, revenue objectives, and the overall fan experience.
The Director leads the marketing and creative team, establishes department priorities, manages campaign execution, and serves as the primary marketing representative within the organization’s leadership structure.
While this is a leadership position, the Director is expected to remain actively involved in flagship campaigns, major creative initiatives, key sponsorship activations, and other high-visibility projects that define the Pensacola Ice Flyers brand. Success is measured by the effectiveness of the department’s output, the strength of the brand, the quality of the fan experience, and the department’s contribution to organizational growth.
- Lead annual, seasonal, and event-based marketing strategy.
Develop campaigns supporting attendance, ticket sales, sponsorship, merchandise, and fan engagement goals.
Establish department priorities and allocate resources.
Monitor campaign performance and make strategic adjustments.
Represent marketing within organizational planning and leadership discussions.
- Serve as the primary steward of the Pensacola Ice Flyers brand.
Lead creative direction for major campaigns, theme nights, jersey concepts, premium experiences, and merchandise launches.
Maintain brand standards, templates, design systems, and creative workflows.
Provide final review and approval of major creative deliverables.
- Support season ticket campaigns, renewals, group sales initiatives, and promotional efforts.
Partner with Sales and Merchandise leadership to support revenue objectives.
Align marketing initiatives with attendance, sponsorship, and merchandise goals.
- Oversee social media, video production, website and mobile app content, email marketing, and digital communications.
Ensure content supports audience growth, engagement, and conversion objectives.
Review performance metrics and identify opportunities for improvement.
- Directly oversee marketing and creative staff.
Provide coaching, mentorship, and performance feedback.
Manage department workload, project prioritization, and resource allocation.
Lead weekly planning and creative review meetings.
- Own planning, coordination, and execution of sponsorship marketing deliverables.
Support activation concepts and sponsor integration opportunities.
Ensure sponsor assets are delivered on time and meet organizational standards.
Assist with sponsor recap and proof-of-performance reporting.
- Serve as the marketing and creative lead for home game presentation.
Work in close partnership with the Group Sales and Game Presentation Manager to deliver a high-quality fan experience.
Maintain ownership of creative readiness, content quality, sponsor presentation, and fan-facing brand execution.
Ensure all video board content, LED content, sponsor assets, social content, and creative materials are finalized and delivered before gameday.
Serve as the primary marketing and creative representative during games.
Coordinate with production, social media, content, and creative staff to ensure assets are executed as intended.
Participate in post-game reviews focused on fan experience, sponsor execution, and presentation quality.
The Director of Marketing and Creative and the Group Sales and Game Presentation Manager operate as equal partners on gameday. The Group Sales and Game Presentation Manager owns operational execution, run-of-show management, timing, staffing, and logistics. The Director of Marketing and Creative owns creative execution, content readiness, sponsor presentation, brand standards, and fan-facing marketing elements.
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Bachelor’s degree in Marketing, Communications, Business, Sports Management, Public Relations, or a related field preferred.
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Demonstrated experience in marketing, brand management, creative leadership, sports, entertainment, or a related industry.
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Strong understanding of marketing strategy, campaign development, content planning, and audience engagement.
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Experience managing multiple projects, deadlines, and competing priorities in a fast-paced environment.
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Excellent written, verbal, and interpersonal communication skills.
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Strong organizational, leadership, and project management abilities.
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Working knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro.
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Ability to analyze performance metrics and make data-informed decisions.
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Ability to commit to all Ice Flyers game days and special events, with a flexible schedule that includes nights, weekends, and holidays during the season.
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Professional or collegiate sports experience.
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Experience leading creative teams or managing direct reports.
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Experience with sponsorship activation, fulfillment, and partner reporting.
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Experience with website management, mobile app content, email marketing, and social media platforms.
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Familiarity with CRM systems, ticketing platforms, and marketing automation tools.
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Photography, videography, motion graphics, or graphic design experience.
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Passion for sports, live events, and fan engagement.
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Salaried, full-time position.
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Available medical benefits include major medical, telehealth, dental, and vision.
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Position available immediately.
The responsibilities outlined above are intended to describe the general nature and level of work performed in this role and are not intended to be an exhaustive list of duties. Additional responsibilities may be assigned by organizational leadership as business needs evolve.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
